Category: Hospitality

An upscale boutique hotel concept, Vida Hotels and Resorts are urban hubs where inspiring minds meet and connectHotel and serviced residences complex located in the heart of Jeddah Gate, the elegant master-planned mixed-use development community by Emaar Middle East202 hotel rooms in a 14 floor tower and 162 serviced residences in a 25 floor tower for sale with amenities including innovative restaurant concepts, events spaces, spa, fitness centre and swimming pool.
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has marked its ambitious expansion to Saudi Arabia with the unveiling of its first hotel and serviced residence property in Jeddah Gate.

The 14 storey Vida Jeddah Gate hotel tower and the 25 storey Vida Residences Jeddah Gate tower are centrally located in Jeddah Gate, the elegant master-planned community by Emaar Middle East. The hotel and serviced residences offer sweeping views of Jeddah Gate and beyond, and are effortlessly accessible from the city centre.

There are 202 thoughtfully designed hotel rooms and suites in addition to the 162 serviced residences, which will be for sale, available in 1, 2, 3 and 4-bedrooms. The residences are ideal for families and professionals and will benefit from being served by dedicated Vida Hotels and Resorts staff members.

Family-friendly, Shari’ah compliant and environmentally responsible, the development takes design cues from Islamic heritage and the façade and textures will be reminiscent of Saudi architectural styles. It is envisaged as an exceptional hospitality offering that stands for upscale boutique style ambience, sophisticated energy and cultural inspiration.

Only five minutes away from the Al Haramain Express Train Station, Vida Jeddah Gate Hotel and Vida Residences Jeddah Gate are located near the headquarters of major banking institutions and the Jeddah Chamber of Commerce & Industry. The development is also in close proximity to the main railroad linking the two Holy Cities of Makkah, only 30 minutes away, and Madinah, only three hours away.

A refreshingly unique hotel and serviced residences concept for the new generation of business executives, entrepreneurs and leisure travellers, Vida Jeddah Gate and Vida Residences Jeddah Gate are distinguished by the warmth, simplicity and youthful vitality they exude. They create an invigorating environment for the younger generation and families with their focus on smart technology, elegant design, unobtrusive service standards and a fantastic location.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said the first expansion of the company’s operations into Saudi Arabia is underpinned by the renewed focus of the Kingdom to strengthen its tourism sector and the reputation of Jeddah as a hub for business and commerce.

“The new generation of Saudi entrepreneurs and professionals will find that the design, service, quality and facilities we offer will more than meet their expectations. Guests will enjoy the fact we have integrated technology into everything we do and offer fast connectivity. As a young brand for Emaar Hospitality Group, Vida Hotels and Resorts offers something new and different in terms of hotel experiences and Vida Jeddah Gate and Vida Residences Jeddah Gate will deliver exceptional experiences and value to our guests and residents for the first time in the Kingdom,” he added.

Vida Jeddah Gate will offer guests a wide breadth of amenities including an all-day dining restaurant, lobby lounge for quick bites, a signature restaurant and a bistro. It will have a dedicated events space that can host up to 120 people, ideal for corporate and social events. A fully-fledged spa and fitness centre, podium level pool, kids club and pool lounge will further celebrate a relaxed lifestyle. All these facilities are also accessible for Vida Residences Jeddah Gate residents.

With a total gross floor area of 519,204 sq ft, nearly equally split between the hotel and serviced residences, the new hospitality project is deploying the latest advances in green building design and construction to reduce the project’s energy footprint.

Vida Jeddah Gate and Vida Residences Jeddah Gate will contribute to the focus of the Saudi Commission for Tourism & National Heritage to strengthen the Kingdom’s tourism sector. Saudi Arabia recorded a 25 per cent increase in tourist arrivals in the first half of 2015.

Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, leisure assets and a dedicated Lifestyle Dining division in Dubai. It has also expanded to international markets including Turkey, Egypt, and Bahrain.

Emaar Hospitality Group has three hotel brands, each addressing a distinct niche: The Address Hotels + Resorts which is a premium luxury lifestyle brand, Vida Hotels and Resorts offering an upscale boutique experience and the contemporary midscale Rove Hotels, a joint venture with Meraas, a Dubai based holding company.

The Vida Hotels and Resorts brand is built on the fundamental brand values of freedom, flawless service, and responsibility and brings an unprecedented level of urban sophistication. It has two flagship properties in Dubai – Vida Downtown Dubai and Manzil Downtown Dubai – and marked its first international expansion with the Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain.

Two-tower development, a first for Rove Hotels, with dedicated hotel and serviced residences480-room hotel located centrally with direct link to Dubai International Convention Centre and Dubai International Financial CentreRove Home Satwa to feature 157 serviced residences in Satwa neighbourhood
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, today announced the launch of Rove Satwa, the seventh property under Rove Hotels, the new mid-market, new generation lifestyle brand.

A joint venture of Emaar and Meraas, a Dubai based holding company, Rove Hotels plans to roll out 10 hotels in Dubai by 2020 with over 2,660 rooms, unfolding a brand-new, contemporary mid-market hotel concept that will support the Expo 2020 Dubai.

Rove Satwa, located centrally in the Satwa neighbourhood with direct links through a walkway to the Dubai International Convention Centre and Dubai International Financial Centre, also marks the introduction of the first serviced residences under the Rove brand, named Rove Home.

An elegantly designed two-tower development, another first for Rove Hotels, will feature two dedicated towers – one for the 480-room Rove Satwa hotel and the other for the Rove Home Satwa with 157 branded residences.

Announcing the launch of Rove Satwa and Rove Home Satwa at the Arabian Travel Market (ATM 2016), Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said the seventh property under Rove Hotels complements the Dubai Tourism Vision 2020, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

“Rove Hotels addresses the growing need of the fast-growing value-conscious leisure and business travellers by offering them a value hospitality experience in central locations in the city. Serving as a smart, cultural hub for visitors, Rove Satwa will appeal to the value conscious, socially connected generation and modern traveller who explores without borders,” he said.

Chris Newman said the introduction of the Rove Home branded residence concept with Rove Home Satwa builds on the strong demand for value housing in Dubai. “We are pushing the boundaries in the affordable home sector with Rove Home Satwa, where investors have two advantages: the first is the opportunity to own a thoughtfully designed home at their price-points in a central location, and the second is to enjoy the fuss free service offered by Rove Hotels.”

Rove Satwa will feature all the distinguishing characteristics that make Rove Hotels an aspirational midscale brand. It will offer effortless connectivity, assured by the central location and ease of access to the Dubai Metro and public transport.

Further, Rove Satwa will also celebrate Dubai’s cultural heritage through thought-provoking artworks, specially commissioned for the hotel, by Emirati and local artists. This integration of local culture and arts into the hotel’s ethos assures a series of Instagrammable moments that will appeal to the culture-conscious, trendy global traveller.

The interiors of Rove Satwa and Rove Home Satwa draw influences from the neighbourhood, defined by Dubai’s heritage and modern outlook. All rooms are designed to deliver contemporary comfort and are spacious at 26 sq metres. Designer mattresses, a modern bathroom with power rain showers, 48-inch TV screens with media hub and free Wi-Fi are other essential features.

Designed for the tech-savvy generation, Rove Satwa and Rove Home Satwa will assure effortless connectivity throughout the guest journey. A Rove App will serve as a self-serve check-in station for the hotel, while late 2pm checkouts add to the traveller’s convenience. The hotel will also have a 24-hour self-service laundromat, boutique convenience store, luggage lockers and safety deposit boxes.

The Daily, the inimitable dining out destination at Rove Hotels, will feature at Rove Satwa too, serving as a culturally stimulating social hub. It serves as an all-day neighbourhood hangout with quality coffee and healthy comfort food inspired from across the globe served till late.

There will be flexible setups for meetings, events, networking and digital hangouts, through well-connected meeting rooms that can soon be booked online by the hour. A ‘Pit Stop’ is another specialty that is designed for more relaxed gatherings. A 24-hour gym, a welcoming pool and sun deck are other amenities for a relaxed lifestyle.

The Rove Hotels brand is simple yet inspirational, and forever true to its multi-cultural Dubai roots. Its hotels provide a social and cultural hub for international explorers, where efficiency and fuss-free are at the heart of the offering.

Announces expansion of The Address Hotels + Resorts to Fujairah and Vida Hotels and Resorts to Saudi Arabia14 new hotels and 10 serviced residences in the UAE; 5 hotels and 6 serviced residences in high-growth international marketsUnveils new concept in contemporary midscale serviced residences with first Rove HomeSigns partnership agreement with Dubai Opera as its ‘Official Hotel Partner’
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, today announced its expansion plan, highlighted by 35 new hotels and serviced residences to open under its three flagship brands – The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – in Dubai, the UAE and key international markets.

The landmark expansion by the home-grown Dubai hospitality provider was unveiled on the sidelines of the Arabian Travel Market (ATM 2016), the leading, international travel and tourism event being held until April 28 at the Dubai International Convention Centre. Emaar Hospitality Group has a three-year agreement to be the Hotel Partner of the premier event.

Addressing a press conference, Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said that the high-profile expansion of the company includes the opening of new properties in Dubai, as well as new management contracts to operate hotels and serviced residences in Fujairah in the UAE and Saudi Arabia. Emaar has also signed management contracts for upcoming hotels and serviced residences projects in Bahrain, Turkey and Egypt.

“In just eight years since our inception, we have developed three compelling hotel brands with distinctive niches. Today, we are taking our home-grown expertise to international markets and newer geographies. The scope and scale of our expansion is set to establish Emaar Hospitality Group as a premier provider of world-class hospitality not just in the UAE but globally,” added Newman.

The new openings will take the total number of new hotel rooms being added by Emaar Hospitality Group in the UAE to 3,835 and the number of new serviced residences to 4,249. Internationally, Emaar will add to its portfolio 707 hotel rooms and 833 serviced residences.

Currently, Emaar Hospitality Group operates four hotels and two serviced residences in Dubai under The Address Hotels + Resorts, a premium luxury hotel and residences brand, and two hotels under Vida Hotels and Resorts, an upscale boutique lifestyle hotel and residences brand. Together, they offer 1,060 hotel rooms and 891 serviced residences. Emaar also manages the Nuran Marina Serviced Residences at Dubai Marina – the first of the serviced residences under the Nuran brand with 90 furnished residences which are fully serviced.

Launch of Rove Hotels

Among the highlights of Emaar Hospitality Group’s expansion is the roll-out this year of its new Rove Hotels, a contemporary new midscale hotel and residences brand developed as a joint venture with Meraas, a Dubai-based holding company. Rove Downtown Dubai, the first hotel under the brand, will open doors to guests in May offering 420 rooms, located right next to The Dubai Mall and with direct access to restaurants along Mohammed bin Rashid Boulevard.

At ATM, Emaar Hospitality Group also announced the launch of the Rove Satwa hotel with 480 rooms offering direct access to the Dubai International Convention Centre and Dubai International Financial Centre.

The twin-tower, located in the Satwa neighbourhood, will also feature Rove Home Satwa, the first serviced residence concept under Rove Hotels, with only 157 serviced residences open for sale to investors in the future.

Other upcoming properties under Rove Hotels in Dubai include: Rove Port Saeed (270 rooms next to the Dubai International Airport), Rove Oud Metha (286 rooms near Dubai Healthcare City), Rove Dubai Marina (384 rooms in Dubai Marina), Rove Al Jafiliya (270 rooms near Dubai World Trade Centre), and Rove At The Park (458 rooms next to Dubai Parks and Resorts). With three more properties to be announced soon, Rove Hotels plans to operate 10 hotels with over 2,660 keys to support the ongoing preparation for Expo 2020 Dubai.

Expanding The Address Hotels + Resorts

One of the key expansions by Emaar Hospitality Group in the UAE is its partnership with Eagle Hills, an Abu Dhabi-based private real estate investment and development company, to operate The Address Fujairah Resort + Spa, located in Sharm, known for its breathtaking mountain and sea views.

In addition to offering 196 luxury hotel rooms, The Address Hotels + Resorts will also operate 177 apartments set in four residential buildings as well as 10 luxurious villas under The Address Residences Fujairah Resort + Spa.

The Address Hotels + Resorts is also expanding in Dubai with the addition of three new hotels including The Address Boulevard Dubai (196 rooms and suites), The Address Sky View Dubai (169 rooms) and The Address Fountain Views Dubai (193 rooms) – all located in Downtown Dubai. The Address Downtown Dubai, with 196 rooms, is currently being redeveloped.

The new additions to the serviced residences portfolio in Dubai include: The Address Residences Boulevard Dubai (532), The Address Residences Sky View (524), The Address Residences Fountain Views (774) and The Address Residences Dubai Opera (809). The Address Residences Downtown Dubai with 626 fully-serviced homes is also being redeveloped.

The Address Hotels + Resorts has also secured international management agreements to operate hotels and serviced residences in Egypt with The Address Marassi Golf Resort + Spa and The Address Residences Marassi Golf Resort + Spa; in Turkey with The Address Istanbul, The Address Residences Istanbul and The Address Residences Emaar Square, and in Bahrain with The Address Marassi Al Bahrain and The Address Residences Marassi Al Bahrain.

Vida’s pan-Gulf expansion

In a significant move, Vida Hotels and Resorts, is entering the Saudi Arabian market with its first hotel and serviced residence project in Jeddah Gate, an elegant master-planned community by Emaar Middle East.

Vida Jeddah Gate has 202 thoughtfully designed rooms located in the heart of the development and Vida Residences Jeddah Gate with 162 serviced residences in 1, 2, 3 and 4-bedrooms ideal for families and business travellers.

Vida is also expanding to Bahrain through a management contract to operate the Vida Marassi Al Bahrain with 160 rooms offering sea-facing views, and the Vida Residences Marassi Al Bahrain with 140 elegant 1, 2, 3 and 4-bedroom homes in an idyllic setting.

In Dubai, Vida Hotels and Resorts is also expanding its footprint with two new hotels – Vida The Hills Dubai (157 rooms) and Vida Townsquare Dubai (160 rooms) – and three new serviced residences – Vida Residences The Hills (136 residences), Vida Residences Downtown Dubai (334 residences) and Vida Residences Townsquare Dubai (172 residences).

Partnership with Dubai Opera

Emaar Hospitality Group has also signed a strategic partnership agreement with Dubai Opera, the world-class multi-format performing arts venue opening this year in The Opera District in Downtown Dubai. As the ‘Official Hotel Partner of Dubai Opera,’ Emaar Hospitality Group assets will host the guests of the premier venue, host galas for selected premieres and private functions, and arrange special amenities for VIPs, among others. The partnership further reiterates Emaar’s strong home-grown competencies in providing exceptional hospitality experiences in Dubai.

“Across all our properties, the fundamental values that have defined our industry credentials will remain relevant – a superb location, exemplary customer service and a commitment to creating value for our guests,” concluded Newman.

The Address Fujairah Resort + Spa is the first development for Eagle Hills in the UAE; includes a hotel, serviced residences and branded villasLocated in Fujairah, the mixed-use development has a promenade that stretches 500 metres along the coast line, beach access, and a PlazaThe Address Residences Fujairah Resort + Spa includes 4 residential buildings, 10 villas encompassing 5 beach villas and 5 garden villas
Abu Dhabi, April 12, 2016: Abu Dhabi-based private real estate investment and development company, Eagle Hills, in partnership with The Address Hotels + Resorts, today unveiled The Address Fujairah Resort + Spa, the first development of its kind in the United Arab Emirates.

Located in Sharm in Fujairah, famous for its breathtaking landscape of mountains and sea views, The Address Fujairah Resort + Spa is situated south of Al Aqah beach and only 21 kilometres south of Dibba Al Fujairah, offering uninterrupted sea views.

The mixed-use development will offer the emirate’s residents and visitors a holistic experience of hospitality, leisure and entertainment. The project comprises The Address Fujairah Resort + Spa hotel, and The Address Residences Fujairah Resort + Spa, the latter spanning four residential buildings that include 105 two-bedroom units, 60 three-bedroom units, 12 four-bedroom units, and ten villas that include five beach villas and five garden villas. There will be over 432 parking spaces available for residents and visitors.

The project is set to serve as Fujairah’s ultimate leisure and lifestyle destination with a 500-metre promenade, beach access, and unique plaza providing unparalleled culinary options. Guests and owners will enjoy a range of exclusive five-star amenities at The Address hotel.

Commenting on the launch, Low Ping, CEO of Eagle Hills, said: “This is the first development for Eagle Hills in the UAE, after having launched large-scale projects in Bahrain, Jordan, Serbia, Morocco and Nigeria. The Address Fujairah Resort + Spa is envisaged to become one of the most sought-after hospitality venues in the emirate, bringing a unique value proposition to residents and tourists alike. The breathtaking landscape of Fujairah will add an exclusive charm to the project’s superb location, wedded with five-star luxury, superior service and tangible guest benefits.”

Chris Newman, Corporate Director of Operations, Emaar Hospitality Group, said: “The Address Fujairah Resort + Spa further strengthens our footprint in the UAE, and builds on the exceptional hospitality experiences we already deliver in Dubai. We have strong competencies in managing hotels, serviced residences and branded villas, assuring world-class service for our guests and tenants, while creating long-term value for the owners. The development will contribute significantly to Fujairah’s tourism sector, supporting the concerted efforts by the government to establish the emirate as a leisure destination.”

Apart from award-winning properties in Dubai, The Address Hotels + Resorts marked its entry into international markets with its first fully-fledged hotel and serviced residences property in Turkey. It is also working with Eagle Hills on The Address Marassi Al Bahrain, a five-star hotel, and The Address Residences Marassi Al Bahrain. In other management contracts, it operates The Address Marassi Golf Resort & Spa in Egypt.

iGENIE keeps visitors connected at all times through its fully automated features when staying at any of The Address Hotels + Resorts propertiesExclusive bookings to Dubai’s most popular attractions can be made through the new cutting-edge serviceiGENIE draws on guest-centric technology to provide effortless service including room service, housekeeping, and concierge services, among others
The Address Hotels + Resorts, the five star premium hotel brand of Emaar Hospitality Group, is redefining industry standards in assuring superior guest service by drawing on the power of advanced in-room automation services with the launch of iGENIE, available across all its properties.

Assuring the full breadth of guest services at the tap of a finger, the new automated service will significantly enhance the guest experience providing them unbeatable convenience and value. From booking leisure and recreation appointments from the comfort of their rooms to ordering for any of the hotel services across concierge, housekeeping, engineering, to name a few, as well as exploring the internet for infotainment and entertainment, iGENIE is truly path-breaking for the region’s hospitality sector facilitated through in-room iPads provided to the guests.

Assuring complete in-room control, the innovative iGENIE platform enables guests and residents of all hotels and serviced residences under The Address Hotels + Resorts to access services such as navigating the entire network of The Address Hotels + Resorts to make informed decisions about restaurants, spas, business centres and other amenities.

Guests can learn all about the various aspects of Emaar’s leisure attractions in Dubai and make reservations conveniently. For example, they can make bookings at any of the spas within The Address Hotels + Resorts; sign up for golf lessons and tee time at The Address Montgomerie Dubai; or purchase movie tickets from Reel Cinemas.

They will also be able to experience Dubai’s most admired attractions including KidZania®, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and At the Top, Burj Khalifa, allowing them to take advantage of all that is being offered, through a simple touch or swipe of the screen.

With iGENIE, guests can avail of an array of complimentary entertainment options, whether it be movie, music, radio or even YouTube channels. They can also enjoy their own media using Bluetooth connection and stream their own content to the in-room entertainment system. Guests will also have a dedicated in-room mailbox for communicating with the hotel management via iGENIE.

iGENIE also aids in placing orders from restaurants. Furthermore, it offers internet browsing as well as serves as a newspaper reader. An interactive video wall is also a part of iGENIE that fosters stronger customer engagement.

With iGENIE, guests will also receive real-time updates on the promotions that are available at all of The Address Hotels + Resorts, allowing them to make reservations at restaurants and lounges, from their own room. Each in-room iPad is registered to an individual room, allowing the operations teams to decipher which room and guest the automated request has come from.

Apart from effortlessly ordering room service, other in-room systems that can be accessed through iGENIE at the tap of a finger also include temperature, lighting and television control. The total room automation services such as temperature, lighting and TV management are currently available at The Address Dubai Mall and The Address Dubai Marina, and are being readied for roll-out across other hotels.

Complementing the ‘Smart Dubai’ initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, it also serves as a one-stop service for a range of e-Services that will add value and enhance the convenience of guests.

Chris Newman, Corporate Director of Operations, Emaar Hospitality Group, said: “We are committed to providing exceptional experiences to our guests, who today are more connected than ever before and use technological advances to add to their convenience. With the addition of this new innovation, we are highlighting our commitment to enhancing guest experience and satisfaction.”

“iGENIE sets a new standard in the hospitality industry by pushing the frontiers of how advanced information technology solutions are leveraged to benefit guests. We aspire to provide them with first-class service standards that ensure a comfortable and seamless stay. The launch of iGENIE is a testament to our efforts to remain at the forefront of the industry by leveraging the latest technologies that appeal to our guests.”

Other utilities provided by iGENIE include real-time room folio information, international time display, alarm clock, weather details, location map, flight tracking, foreign exchange information and direction for prayer.

The Address Hotels + Resorts caters to all travellers, whether for business, leisure or entertainment and now with the addition of iGENIE visitors can experience several many possibilities that enhance their lifestyle experience.

Rove Hotels reflect Dubai’s cosmopolitan cultural identityRove At The Park complements the appeal of upcoming Dubai Parks and Resorts Theme Park DestinationOne of 10 Rove Hotels being developed by 2020
Rove Hotels, the contemporary lifestyle hotel brand developed as a joint venture between global property developer Emaar Properties and Meraas, a Dubai-based leading holding company, is set to expand its portfolio with a new property, Rove At The Park, adjacent to Dubai Parks and Resorts, the region’s upcoming largest integrated theme park destination taking shape in Jebel Ali.

Rove Hotels will define a new niche in Dubai’s hospitality sector and celebrate the quintessence of the city with its unique approach of delivering value hospitality experiences for the young in age and young-at-heart global traveller, who explore without borders. Rove Hotels plans to operate 10 hotels with over 2,660 keys to support the ongoing preparation for Expo 2020 Dubai. The first property – the brand’s maiden initiative in the region, Rove Downtown Dubai – is scheduled to open in the coming months at a central location in the city.

The new 458-room Rove At The Park will be strategically located off Sheikh Zayed Road, close to Palm Jebel Ali midway between the Dubai and Abu Dhabi International Airports. It will complement the ambience offered by the three theme parks and water park which are part of the Dubai Parks and Resorts destination.

Dubai Parks and Resorts will become the region’s largest integrated theme park destination, set to open in 2016. This resort comprises three separate theme parks: motiongate™ Dubai, a Hollywood movie inspired theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. In addition LEGOLAND® Water Park, the region’s first water park catering to families with children 2-12 will also open on the site. The destination will also host the Lapita™ Hotel, a Polynesian-themed hotel, and Riverland™ Dubai, a centrally located retail, dining and entertainment district that serves as the gateway to the resort.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “Rove At The Park, our latest hotel within the vicinity of Dubai Parks and Resorts, the region’s largest multi-themed leisure and entertainment destination, underlines the spirit of partnership in supporting Dubai Plan 2021 and Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.”

He added: “A young and trendy brand, Rove Hotels defines a new dimension in the evolution of the city’s hospitality sector. Integrating innovation, sophistication and cultural enrichment, the new Rove property will deliver incredible value as it prepares to welcome guests from around the world, particularly leisure travelers who will arrive in the area to experience Dubai Parks and Resorts’ world-class leisure attractions. We are keen to leverage the significant business opportunity within the proximity of Dubai Parks and Resorts that is set to catalyse Dubai’s leisure and tourism sector.”

Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication, and serves as a tech-savvy, social and cultural hub for international explorers. The new property will also reflect all the value propositions that make the brand unique in Dubai’s hospitality sector.

The hotel will sport a contemporary and urban design with Arabesque elements and display local art-pieces throughout the public areas. Assuring a high-tech environment, the new property will have a spaciously designed lobby and lounge, elegantly designed rooms, starting at 26 sq metres and featuring a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom.

Thirty percent of the rooms will be interconnected making the property a family-friendly destination. The hotel will also serve fresh, locally produced culinary creations and introduce distinctive dining out destinations, including an all-day restaurant.

Rove Hotels across its portfolio will feature a Rove App on smartphones and self-check-in station to reduce guest waiting time. Guests will also be offered the convenience of late check-outs.

In addition to an advanced business centre, a 24-hour gym, pool, sun deck and a self-service laundromat are some of the other features at Rove properties. A 24-hour convenience store will offer a wide selection of day-to-day amenities, fresh food and the choicest snacks.

Rove Hotels adds to the spectrum of lifestyle hospitality experiences offered by Emaar Hospitality Group through its popular hotel brands – The Address Hotels + Resorts and Vida Hotels and Resorts, as well as a range of leisure assets and a dedicated Lifestyle Dining division.

An all-encompassing loyalty programme designed by Emaar Hospitality Group in association with Emaar EntertainmentU By Emaar brings together various hotels, restaurants and entertainment attractions of the companyOpen for individuals above 18 years of age, U By Emaar rewards members Upoints for loyaltyUpoints unlock unlimited possibilities across the breadth of Emaar’s hospitality and entertainment attractionsGuests can enroll at www.ubyemaar.com for free access to the programme
Global developer Emaar Properties has unveiled, ‘U By Emaar,’ a unique, customer-focused rewards programme that brings added value for their guests across the breadth of hotels, restaurants and entertainment attractions under the company.

U By Emaar is designed by Emaar Hospitality Group in association with Emaar Entertainment. The distinctively rewarding programme is open for individuals over 18 years from anywhere in the world. Members are rewarded with Upoints, the currency of U By Emaar when they stay, dine or enjoy any entertainment experience offered by Emaar’s diverse participating portfolio of choices.

One Upoint is earned for every one dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions. Ten Upoints are equivalent to one dirham when redeeming Upoints.

Enrolling in U By Emaar is effortless. Guests can enroll online or directly through any of the assets of Emaar Hospitality Group or Emaar Entertainment or the dedicated online portal https://www.ubyemaar.com. Signing up is simple and means that members can start to earn Upoints at participating venues on hotel stays, dining out or entertainment experiences instantly.

Upoints can be redeemed at Emaar outlets with no blackout dates. Subject to terms and conditions, residents of serviced residences of The Address Hotels + Resorts can also benefit from the U By Emaar membership rewards programme.

The participating hotel brands in the U By Emaar programme include all properties under The Address Hotels + Resorts, Vida Hotels and Resorts, and its distinctive portfolio of Emaar Leisure Clubs. U By Emaar is also applicable on dining at any of Emaar Hospitality Group’s restaurants, lounges or Lifestyle Dining assets at The Address Hotels + Resorts, Vida Hotels and Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club. The participating entertainment attractions include all Reel Cinemas, KidZania®, SEGA Republic, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and Njoi.

Khalid Dalil, Head of Customer Relationship Management at Emaar Properties, said: “U By Emaar is our thank you gesture to the valued patrons of our hospitality assets and entertainment attractions that are today among the most sought-after in the city. An innovative rewards programme, it assures incredible benefits to our guests. With U By Emaar, we are creating a distinct experience that combines our hotels and entertainment attractions that will strengthen guest loyalty and also drive our business growth.”

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “U By Emaar is the only loyalty programme in the market today that combines stays, dining and entertainment attractions. It means whether you are a frequent visitor or a resident, you will be recognised and rewarded at all participating hotels under The Address Hotels + Resorts and Vida Hotels and Resorts as well as our restaurants, leisure clubs and entertainment attractions. The programme highlights our commitment to delivering tangible value to our guests through a hassle-free rewards programme.”

Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment, said: “Our fast-growing portfolio of leisure attractions is extremely popular with Dubai residents and visitors. The U By Emaar loyalty programme will further enhance the popularity of these attractions by making it simple for our repeat guests to enrol, earn and redeem for unbeatable rewards.”

Members across all tiers can redeem their Upoints at Emaar’s participating hotels, dining and entertainment attractions. They may also use Upoints and cash to match the price of the lifestyle experience they seek. A minimum balance of 10,000 Upoints is required to start redeeming for stays at hotels while only 2,000 Upoints are needed to start redeeming for dining experiences and just 1,000 Upoints to redeem at entertainment attractions.

Emaar currently offers the loyalty programme in four tiers: Black for up to 9,999 Upoints; Silver for 10,000 to 24,999 Upoints; Gold for 25,000 to 59,999 Upoints and Platinum for 60,000 Upoints and above.

Silver, Gold and Platinum members also benefit from a wide range of benefits such as late hotel checkout at 4pm, while Gold and Platinum members receive complimentary buffet breakfast while staying at The Address Hotels + Resorts and Vida Hotels and Resorts. Gold members can further benefit from 10 percent off on food and beverage bills and spa treatments, while Platinum members receive 20 percent off in addition to 10 percent off on membership fees at participating leisure clubs, to name a few.

A call-centre operates from 9am to 9pm, seven days a week, and can be reached on 800 LOYALTY for UAE calls or +9714 567 2000 for international calls. Alternatively, members can email: customerservice@ubyemaar.com or visit the website: https://www.ubyemaar.com for more information.

Follow on: Twitter https://twitter.com/ubyemaar; Facebook https://www.facebook.com/ubyemaar

DUTCO team already on site working round-the-clock; cleaning work started; mechanical, electrical and structural assessment underwayEmaar to coordinate with all government entities to expedite workDUTCO Group are the contractors of The Dubai Mall as well as its ongoing expansion
In line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to expedite the reopening of The Address Downtown Dubai using the best-in-class design, quality and technology, Emaar Properties has appointed DUTCO Group as the contractor for undertaking the clearing, assessment and restoration work in record time.

DUTCO Group has a proven track record in mega-developments having earlier been assigned the task of building The Dubai Mall, the world’s largest mall by Emaar. The company is also currently undertaking the expansion work of The Dubai Mall.

A team of international consultants has already been mobilised by DUTCO Group, who are now on site and working round-the-clock. Cleaning work has started with the mechanical, electrical and structural assessment of the building and restoration also underway.

Emaar is coordinating with the concerned government entities including the Dubai Police, Dubai Civil Defence, Dubai Municipality and Dubai Electricity and Water Authority, among others, to expedite the work.

Mohamed Alabbar, Chairman of Emaar Properties, said: “We are committed to expediting the reopening of the hotel in line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum. We are demonstrating the can-do ability of Dubai with our focus on opening the hotel in record time using the best in design, quality and technology.

“The Address Downtown Dubai is our first hotel project and it has set international benchmarks with its excellent hospitality standards. We will restore the project to its glory and even surpass its grandeur that befits the prestige of the city and Downtown Dubai. We are working with all Dubai government entities to expedite the construction work.”

As soon as clearing and assessment work is completed, construction will commence as per a tightly scheduled calendar with a focus on the highest standards of quality. “To achieve our timelines, we will leverage all our resources and our proven track-record of delivering iconic projects. Every aspect of the workflow will be clearly streamlined and we will deploy the latest technology tools to ensure that we meet our timeframe,” said Mr. Alabbar.

The details of the work including the timelines and plans will be revealed in due course.

DUTCO Group has been engaged in several major civil works projects such as the Arrivals Terminal and the Dubai Airwing Facilities at Dubai International Airport, among other hotel, residential and commercial projects.

The company is accredited under ISO 9000, ISO 14001 & OHSAS 18001 and was awarded the Dubai Quality Award in 1996. It has also won the Mohammed Bin Rashid Al Maktoum Business Award in the construction category.