Category: General

Shams Emaar, the corporate social responsibility team of Emaar, will honour workers for their commitment and dedication to building the city, with ‘A Pack to Give Back’ campaign. The initiative is just in time for the preparations for the Holy Month of Ramadan and as part of Shams Emaar’s #BuildingCommunities campaign.

On May 1, the International Labour Day, the Shams Emaar team, which comprises of Emaar employees and led by Ahmad Al Matrooshi, Managing Director of Emaar Properties, will come together to create around 10,000 packs containing numerous essentials – from soaps and shampoos to a cap to shield the workers from the sun, just to name a few. Additionally, these will all be provided in a reusable bag.

A portion of the packs will be distributed on May 10 to workers at a select site in Downtown Dubai and over the coming days, the remainder of the packs will be distributed to the workers at remaining Emaar project sites, within the vicinity. Various Emaar entities have joined hands for the initiative including staff at Address Hotels + Resorts, Rove Hotels, The Dubai Mall and other divisions of Emaar.

In March this year, Shams Dubai hosted over 2,000 workers at weekly #BuildingCommunities events held at RISE Dubai Creek Harbour. They were treated to an evening of entertainment and food with activities including karaoke, competitions, and open-air movie screening. In other initiatives, Shams Emaar has also hosted People of Determination at RISE Dubai Creek Harbour.

Ahmad Al Matrooshi said: “This simple gesture goes a long way for the people who work tirelessly to build our society. We will continue to roll out various #BuildingCommunities initiatives, especially during the Holy Month of Ramadan, to foster stronger bonding with the workers and the community.”

The #BuildingCommunities campaign was launched last year by hosting community Iftars for the varied workforce that supports Emaar and complements the CSR initiatives led by Emaar Foundation.

Emaar’s hospitality and leisure subsidiary has 12 operational hotels and 3 serviced residences in DubaiAnnounced development pipeline of over 35 projects in the UAE, Saudi Arabia, Bahrain, Egypt, Turkey and The MaldivesPortfolio of 50 hospitality projects – both operational and upcoming – offering more than 25,000 rooms and residencesShowcases diverse portfolio of hotels, serviced¬ residences, leisure clubs and lifestyle dining venues at the Arabian Travel Market 2018
Dubai, UAE; April 22, 2018: Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, today announced that it has marked a historic milestone of 50 hotel projects in its portfolio, including 35 upcoming projects in the UAE and international markets, as well as 15 hotels and serviced residences that are operational in Dubai.

Announcing the breakthrough evolution of Dubai’s home-grown hospitality company, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said that several new management agreements are being finalised to be potentially announced during the Arabian Travel Market 2018.

“Since 2007, we have been shaping a new identity and presence in the hospitality scene, and with three distinctive brands, we have now achieved a remarkable milestone in our growth journey of having a robust portfolio of 50 hospitality projects – both operational and upcoming – together offering more than 25,000 rooms and residences. While our primary footprint is the UAE and the Middle East and North Africa region, we are delighted by the response from owners and developers to our hotel concepts, and are expanding to new geographies,” said Harnisch.

Emaar Hospitality Group’s upcoming international projects are in Saudi Arabia, Bahrain, Egypt, Turkey and The Maldives, with new destinations to be added shortly. In the UAE, the Group has expanded its presence from Dubai to Abu Dhabi, Sharjah, Ras Al Khaimah and Fujairah. “Our ambition is to be one of the world’s most admired and trusted hospitality companies, and with Dubai evolving as a global tourism and business hub, we have earned remarkable brand recognition in global markets that power our onward journey,” said Harnisch.

Three brands, three experiences

With a focus on brand differentiation to drive deep customer personalisation, Emaar Hospitality Group has launched three hotel brands – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels, the latter developed as a joint venture between Emaar Properties and Meraas Holding.

Addressing the media at a press conference held during Arabian Travel Market, Harnisch said that each of the three brands has gained significant traction – and are fast-expanding their footprint to meet the fast needs and aspirations of a fast-changing tourist demographic, especially with a focus on the millennial travellers and new generation of entrepreneurs.

“Across the MENA region, there is a strong focus on economic diversification with tourism and hospitality serving as central pillars of the strategic vision outlined by governments. The UAE Vision 2021 and Saudi Vision 2030, for example, outline the important role that the hospitality sector plays in job creation and in diversifying non-oil revenues. Our strategy is to leverage the growth of the Middle East’s tourism sector, which grew 5 per cent in 2017, by strengthening the hospitality infrastructure and assuring visitors distinctive guest experiences through our hotel projects,” said Harnisch.

A focus on digitisation

The expansion of Emaar Hospitality Group is complemented through higher operational efficiency and a customer-first approach highlighted through an organisation-wide digital transformation strategy. In addition to working with tech-leaders such as Microsoft and Accenture, the Group has launched three digital initiatives that will set industry-firsts.

The first project focuses on bringing seamless service to the guest, ensuring they can check-in/check-out anytime, anywhere. The second leads to the transformation of hotel rooms as intelligent rooms that tunes itself to the preferences of the guest through machine learning and Artificial Intelligence. The third project draws on digital collaterals to free up space in guest rooms and public spaces whereby the Group will introduce digital storage and connected processes to create social spaces for better guest interaction and fun activities.

Exclusive showcase at ATM 2018

As of April 2018, Emaar Hospitality Group has 12 operational hotels in Dubai – five each under the Address and Rove brands and two by Vida. The development pipeline in the UAE includes 12 Address, nine Vida and four Rove hotels. Internationally, seven Address hotels are being developed in addition to three Vida properties and one Rove hotel.

Having won several international accolades and recognitions, the operational and upcoming properties of Emaar Hospitality Group are being showcased at its dedicated pavilion at the Arabian Travel Market to be held from April 22 to 25, 2018, at the Dubai International Convention Centre. Visit Emaar’s pavilion in Sheikh Saeed Hall, Stand HC0220.

Emaar Hospitality Group to operate Address, Vida and Rove hotels in ARADA’s flagship destination Aljada in SharjahA joint venture between KBW Investments and Basma Group, ARADA launched Aljada, a 24 million sq ft mixed-use megaproject, in September 2017Emaar Hospitality Group’s three hotel and serviced residences brands will enrich the hospitality offering of Aljada setting a new benchmark in the emirate’s hospitality sectorAddress Aljada Sharjah (150 rooms), Vida Aljada Sharjah (175 rooms) and Rove Aljada Sharjah (300 rooms) to support emirate’s growing tourism sector
In a significant deal that will boost the hospitality landscape of Sharjah, ARADA, a joint venture between KBW Investments and Basma Group, today signed a management agreement with Emaar Hospitality Group, the hospitality & leisure subsidiary of Emaar Properties PJSC, to launch three new hotels in Sharjah.

The three hotels under Emaar Hospitality Group’s premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels will be located in Aljada, a 24 million square foot integrated lifestyle destination, and a new leisure and entertainment hub for Sharjah.

The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of ARADA, HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of ARADA, and Mohamed Alabbar, Chairman of Emaar Properties, in the presence of senior officials of the two companies as well as Emaar Hospitality Group.

Under the terms of the agreement, Emaar Hospitality Group will manage Address Aljada Sharjah with 150 rooms, and Address Residences Aljada Sharjah, an exclusive selection of only 150 serviced residences, located in Aljada’s Central Hub, the heart of the megaproject. Designed by Zaha Hadid Architects, the 1.9 million square foot Central Hub will be a new focus for leisure and entertainment in the UAE, and a significant addition to an Emirate that is already widely regarded as the cultural capital of the Arab world. Aljada’s Central Hub will be a major destination for tourists and residents in its own right, offering a carefully selected mix of world-class offerings, complemented by community facilities and an array of retail and dining experiences.

In close proximity is the Vida Aljada Sharjah with 175 hotel rooms and Vida Residences Aljada Sharjah with 120 residences. Located within Aljada’s Business Park is the 300-room Rove Aljada Sharjah. The serviced residences under Address and Vida will be offered for sale in the fourth quarter of 2018.

His Excellency Sheikh Sultan bin Ahmed Al Qasimi said: “Our flagship development, Aljada is a first-of-its-kind integrated lifestyle destination in Sharjah that will add tremendous value to the economy. Hospitality is one of the core aspects of the mega-development. With the growth in tourist arrivals to Sharjah, and the emirate’s status as a cultural hub, there is strong potential for building a robust hospitality infrastructure. Our agreement with Emaar will bring proven hospitality competencies to this spectacular development that will transform Sharjah’s economy.”

Mohamed Alabbar said: “ARADA is redefining the residential and commercial landscape of Sharjah with Aljada, its ambitious master-planned destination that will catalyse all sectors of the economy. Through our partnership, we are bringing three distinctive hotel experiences that will meet the requirements of visitors and residents. This is a great example of the collaborations we foster to create iconic destinations of the future. Our three hotel brands – Address, Vida and Rove – have set high industry standards and will be a sterling addition to Aljada.”

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, added: “Sharjah has unique touristic value that is defined by its cultural museums as well as natural attractions. With our three hotel brands marking their entry to Sharjah for the first time, we are not only expanding our footprint in the UAE but also contributing the strengthening the tourism sector of the emirate. While Address Aljada Sharjah will appeal to luxury travellers, Vida Aljada is for the new generation of entrepreneurs and travellers, and Rove Aljada Sharjah brings the midscale offering. All hotels stand out for their brand philosophy and design approach, and are located centrally adding to the connectivity and mobility of our guests.”

Address Aljada Sharjah brings the same ‘where life happens’ approach to ensure that guests receive the highest service standards in a central location. The hotel will have all modern amenities such a selection of exclusive restaurants, including The Restaurant at Address Aljada Sharjah as well as a fitness centre, meeting rooms and more. Address Hotels + Resorts has already announced its expansion to operate hotels in Saudi Arabia, Bahrain, Egypt, Turkey and the Maldives as well as the UAE.

Vida Hotels and Resorts is a refreshingly different upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Vida Aljada Sharjah will deliver its differentiating value proposition in Sharjah with a wide range of amenities and lifestyle choices. Emaar Hospitality Group has expanded the footprint of Vida to Saudi Arabia, Bahrain and Egypt in addition to several new hotels in the UAE.

A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai’s vibrant hospitality sector. Rove Hotels already has five operational properties in well-connected locations across Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and the most recent addition, Rove Dubai Marina, which opened in April.

Launched in September 2017 by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the AED 24 billion Aljada has swiftly become Sharjah’s fastest-selling residential community. Delivered in phases starting in 2019, the entire project is expected to be completed by 2025.

The Aljada masterplan is carefully designed with walkability and wide green spaces in mind, allowing residents, workers and visitors the ability to live, work, play and be entertained within a fully integrated and sustainable community. Aljada is ideally situated on the last major plot of undeveloped land in the heart of Sharjah, with exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.

Emaar is the Founding Strategic Partner of the event organised by the Real Estate Investment Management & Promotion Centre of the Dubai Land DepartmentWaiving property registration fee and special payment plans brings added value for investors seeking to be part of Emaar’s prestigious developments in the city

Emaar Properties has announced a wavier on property registration fees for all residential and commercial sales during the three-day inaugural Dubai Property Festival to be held from April 9 to 11, 2018, at the Dubai World Trade Centre. Emaar will also offer special payment plans for a number of its developments, which will be available only during the festival.

Organised by the Real Estate Investment Management and Promotion Centre, the Investment arm of Dubai Land Department introduces, the Dubai Property Festival aims to showcase Dubai as a top property destination and brings together developers and other industry stakeholders for a one-of-a-kind property bonanza. Emaar is the Founding Strategic Partner of the event.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “The Dubai Property Festival will catalyse the property sector of Dubai with an intensive, three-day showcase of the largest collection of real estate developments. As the pioneer of integrated master-planned communities, we are supporting the event not only as its Founding Strategic Partner but also offering a never-before incentive for our customers. They will have the opportunity to buy into some of Dubai’s most sought-after lifestyle destinations, underlined by the world-class design and build standards of Emaar, in Dubai Creek Harbour, Downtown Dubai, Dubai Hills Estate, Emaar South, Emaar Beachfront, Arabian Ranches and Dubai Marina.”

Among the many benefits offered to visitors to the Dubai Property Festival include special discounted prices, low down payment, and lower registration fee from various developers; free legal consultancy; no processing fees and on-site approval by banks; live auctions; and a brokers’ village that presents an inventory of exclusive deals.

Emaar is taking the lead by waiving the entire registration fee during the event as well as introducing special payment plans for the various iconic developments to be launched for sale during the three-day festival. Emaar will have a dedicated pavilion at the Dubai Property Festival, which will showcase all its recently unveiled residential destinations as well as the exclusive new launches. Emaar’s sales team will be on hand to guide investors through the sales journey that can completed instantly.

Among the newly launched projects of Emaar include Beach Vista and Sunrise Bay in Emaar Beachfront, a private island destination in the Arabian Gulf offering exclusive access for residents to a 1.5 km beach; Saffron, the first townhouse community in Emaar South, the 7 square kilometre lifestyle destination with tree-lined boulevards, walking & bicycle trails and a well-linked public transport network; Collective, an innovative concept for co-living spaces in Dubai Hills Estate; and The Grand, an ‘ultra-luxe’ residential address in the 6-square-kilometre Dubai Creek Harbour, among others.

RISE Dubai Creek Harbour at Dubai Creek Harbour by Emaar, the go-to venue in the city for families and kids and every creative soul, will mark the grand finale of its second season on March 30 and 31, after 20 weeks of offering fun-filled activities that welcomed thousands of enthusiastic participants. The final-weekend of RISE Dubai Creek Harbour packs one of the busiest schedule of activities specially curated for families and children, including the largest collection of food vendors, workshops, arts and crafts, live performances by seasoned and young artists, and outdoor cinemas.

Open for all from noon to evening, RISE Dubai Creek Harbour is celebrating the success of its second season with a diverse array of entertainment activities. Over the past weeks, RISE Dubai Creek Harbour established new partnerships, hosting varied events such as the #BuildingCommunities event for Shams Emaar, and #CelebrateKuwait in association with the Kuwait Business Council in Dubai and the Northern Emirates.

The Season 2 grand finale will feature several food vendors including Salt, Karak House, Clinton Street Baking, The Inventing Room, Khaleej Tacos and Bash Ahmad, among others, offering a delectable choice of culinary surprises.

Make the most of the RISE Photo booth while children can head for creative pursuits including Rise T Shirt – Art, and face painting. Discover the thrills of Smart Living pods, Lego play areas, water painting, tilt brush and VR, while roaming buskers will offer many moments of good fun and cheer.

Several workshops will be held including music talent assessment, and collaborative art with Majida, as well as the Tarek Raffoul Instagram Workshop and special sessions by The Musicians LLC and Hatha Ismi. Myfkra presents the largest-to-date selection of 18 retail vendors offering a choice of knick-knacks, curios and accessories.

Be regaled by live entertainment by Moto Dancers, Rooh, a Dubai-based band, Rony Sarkis, Dina Rabadi, The Violin Twins, MC Mo, who entertains kids and parents alike, The Musicians and D-Tone. Watch the outdoor screenings of Penguins of Madagascar and Spiderman Homecoming, in addition to workshop screenings of Mr. Bean, Garfield, Tom & Jerry and the FIFA 18 game.

RISE Dubai Creek Harbour will assemble for its third Season later in the year. This is the perfect opportunity to make the best of the last weekend of Dubai’s must-visit leisure attraction for families, which is also the city’s best-kept secrets.

You can arrive and depart at your convenience with discounted rides via Careem to and from Dubai Creek Harbour using the promocode RISEDCH. Visit www.risedubaicreekharbour.com for the full schedule of activities and to find out more. Additional activities will be held during the week. RISE Dubai Creek Harbour will be back in May to mark Ramadan Nights.

What: Grand finale of Season 2 of RISE: Dubai Creek Harbour

Where: Dubai Creek Harbour

Date/Time: March 30 & 31, from 12noon to 10pm

Price: Activities are free for all to enjoy

In the presence of H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, the Local Organising Committee of the Special Olympics World Games Abu Dhabi 2019 has signed a partnership agreement with Emaar Properties, to launch programmes and initiatives that will enhance the lifestyle and entertainment aspects of the World Games to be hosted in Abu Dhabi in March next year.

The agreement was signed by H.E Mohamad Abdulla Al Junaibi, Chairman of the Higher Committee of Special Olympics World Games Abu Dhabi 2019 and H.E Mohamed Alabbar, Chairman of Emaar Properties.

Commenting on the signing ceremony, His Excellency Mohamad Abdulla Al Junaibi said: “We are very pleased with the growing interest shown by major international companies such as Emaar in this national event that will boost the UAE’s contribution in promoting solidarity and unity, amongst the various segments of society on a local, regional and global level.”

“It is not surprising that a leading multinational company such as Emaar is spearheading corporate social responsibility (CSR) initiatives and projects to serve people with intellectual disabilities and support the Special Olympics movement. This provides a major boost to our efforts in integrating People of Determinations into society and changing the perceptions of people with intellectual disabilities,” he added.

H.E Mohamed Alabbar said that Special Olympics World Games Abu Dhabi 2019, with its focus on promoting humanitarian and noble values, is an ideal initiative that aligns with the CSR commitment of Emaar. “The UAE has been at the forefront in promoting a culture of inclusion and empowerment, and by hosting the event in Abu Dhabi, we are making a strong statement to the world that we care and will work together to make a positive difference to humanity. We are honoured to support the event, which adds to the pride of our nation and celebrates the remarkable potential of People of Determination.”

After the success of the Special Olympics IX MENA Games in Abu Dhabi, it is expected that the World Games, in March next year, will make significant achievements at various levels. “This motivates us to play a pivotal role in ensuring the success of this major event,” added Alabbar.

Special Olympics Worlds Games Abu Dhabi 2019 is expected to attract more than 7,000 athletes of People of Determination from 170 countries who will compete in 24 different sports. The event will host some 4,000 guests and over 6,000 family members, as well as more than 50,000 spectators and millions of viewers around the world.

Shams Emaar, the corporate social responsibility team of Emaar, hosted workers from across its partner companies at RISE Dubai Creek Harbour to celebrate an evening of fun and togetherness.

Another initiative under the #BuildingCommunities events by Shams Emaar at RISE Dubai Creek Harbour, the builders of Emaar’s future communities were treated to an evening of entertainment and food. Among the range of activities were karaoke singing and competitions.

The event underlines Emaar’s commitment to the workforce for their contribution to building our city and its iconic developments. Activities will continue until end of March, twice weekly.

Shams Emaar is an initiative of e25, the dynamic and autonomous team of under 25-year-olds at Emaar. e25 is on a single-minded mission to #MakeThingsHappen and in making the world an easier, better and happier place to live in.

Abu Dhabi and Dubai’s leading developers partner to create world-class lifestyle destinations with a targeted AED 30 billion national and international development pipeline.

Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohamed bin Zayed Al Nahyan today attended the announcement of a joint venture (JV) between Aldar Properties (Aldar) and Emaar Properties (Emaar) to develop the world’s next era of iconic destinations that will shape the UAE’s ever-evolving skyline.

His Highness Sheikh Mohammed bin Rashid highlighted the importance of cooperation between the UAE’s two leading developers. “We are happy to witness the signing of this partnership, which will contribute to our development journey and help enhance the UAE’s position as a tourism destination of choice. We have great ambitions and we are confident our national firms have the capabilities to achieve them. We want our companies to be at the forefront of our development and collaborate with each other to explore creative ideas for strengthening the UAE’s leadership, and enhancing the happiness and quality of life of our people.”

His Highness Sheikh Mohamed bin Zayed applauded the major partnership between the two firms, and wished them success in promoting growth and excellence. This partnership aims to create new opportunities for investment growth, and identify innovative projects that can enhance the UAE’s leadership and competitiveness, His Highness said.

In a first for the country’s leading developers, the JV signifies the strong bond between Abu Dhabi and Dubai as they seek to cement the UAE’s reputation for creating the world’s most innovative developments. The JV, with a targeted AED 30 billion national and international development pipeline and an initial focus on two projects, brings together the capabilities of the country’s leading developers to deliver exceptional destinations, designed with a focus on people and future lifestyle trends. It also acts as a catalyst for other potential co-investment opportunities between the developers in Abu Dhabi and Dubai.

In the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan, as well as senior government officials from Abu Dhabi and Dubai, the historic JV was signed by His Excellency Mohamed Khalifa Al Mubarak, Chairman of Aldar Properties, and His Excellency Mohamed Alabbar, Chairman of Emaar Properties.

His Excellency Mohamed Khalifa Al Mubarak said: “Without doubt, the joint venture will expand the country’s portfolio of iconic real estate projects and there is no limit to the development possibilities created by the JV partnership between Aldar and Emaar. Individually, we have developed some of the world’s most awe-inspiring buildings and together, we have an incredible proposition that will contribute to achieving our national vision and make the UAE an even more exciting place to live and visit.”

His Excellency Mohamed Alabbar added: “This joint venture is a strong testament to the spirit of partnerships that have contributed to establishing the UAE as a global hub for business and leisure. The world-class lifestyle destinations that we develop will add to the civic pride of the nation, and further enhance its appeal as an investment and lifestyle destination. We are drawing on our proven competencies in delivering high quality master-planned communities that have not only redefined lifestyles but also created tremendous economic value for our country. This partnership sends a powerful message that the UAE is at the forefront in shaping global real estate trends, and also signifies the unbreakable bond between the two emirates.”

JV to focus on two development projects

The JV will initially focus on two projects – one in Dubai and one in Abu Dhabi, demonstrating the co-investment between the two developers. The master-planned destination in Abu Dhabi will be situated in one of the country’s most strategic and valuable locations in the heart of the Emirate’s Cultural district on Al Saadiyat Island, named Saadiyat Grove. The development is set to become Abu Dhabi’s most coveted address, serving as a hub for visitors to three world-class museums as well as residents of the island, which is synonymous with natural beauty, cultural experiences, architectural splendour and vast business potential. The development will provide a pivotal link between the Louvre Abu Dhabi, which opened to international acclaim in November 2017, as well as the planned Zayed National Museum, the UAE’s first national museum, and the Guggenheim Abu Dhabi.

Set to open in 2021, the mixed-use development will feature close to 2,000 residential units, two world-class hotels, 400 serviced apartments and 130,000 square metres of experiential lifestyle and retail space, designed with a focus on the lifestyles of the future and millennials. It will further enhance the appeal of Abu Dhabi and cement the standing of the Emirate’s Cultural District as a leading destination for the arts and an enviable residential location.

The second project is the unique new waterfront destination, Emaar Beachfront. The private island, by the Arabian Gulf, will feature a wide range of leisure and lifestyle attractions including F&B outlets, beachside play areas, retail pop-ups set along a promenade, and more. Residents of Emaar Beachfront, comprising approximately 7,000 residential units, have access to a 1.5 km private sandy beach.

Located off King Salman bin Abdulaziz Al Saud Street, in the area between Jumeirah Beach Residence and Palm Jumeirah, Emaar Beachfront has direct access to Sheikh Zayed Road and Dubai Marina. Residents will be within close proximity of Dubai Harbour, currently under development by Meraas, which will feature a waterfront shopping mall, the Middle East’s largest marina with over 1,100 berths, a yacht club, luxury hotels and a choice of retail, dining and entertainment attractions.

The JV between Aldar and Emaar will focus on creating remarkable destinations in some of the country’s most sought-after locations through a series of joint master-planned developments.

Emaar is joining millions of people around the world to observe Earth Hour on March 24, 2018, by switching off all non-essential lights across its master-planned communities.

Supporting World Wildlife Fund’s (WWF) landmark movement that unites people to show their commitment to the planet, Emaar has also called on all residents in its communities to join the grassroots campaign that aims to raise awareness on energy conservation and climate change.

Emaar has also urged Earth Hour 2018 supporters to champion the #Connect2Earth movement by posting visuals and sharing experiences on what natural habitat and energy efficiency means to them.

For one hour, from 8.30pm, all non-essential lighting across Emaar’s integrated neighbourhoods will be switched off. This will include hotels, malls and general areas, with only functional lighting to be operated.

Burj Khalifa will salute Earth Hour 2018 by not displaying the ‘Light Up’ show on March 24 in a bid to highlight awareness on the campaign and its long-term positive impact for the whole of humanity.

Posters have been placed across all community noticeboards at Emaar’s Downtown Dubai, Dubai Marina, Emirates Living and Arabian Ranches. Event flyers are also being distributed to encourage stronger community participation while all residents will be informed of the campaign.

Emaar has also called upon its employees to take part in the initiative by ‘switching-off’ in their homes.

Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring inpiduals, communities, businesses and organisations in more than 180 countries and territories to take tangible climate and environmental action for over a decade.

Are you a start-up entrepreneur, a freelance consultant or a professional looking for an alternative space to meet, work, brainstorm and co-create? An innovative initiative by e25, Emaar’s in-house innovation lab for under 25-year-olds, brings a brand-new approach to Dubai’s co-working spaces, tailored just for you.

letswork, the first start-up rolled out by e25, has transformed some of the city’s chic venues to create inspiring, affordable and flexible co-working spaces, a trend that is fast shaping the future of work globally with even large tech firms leveraging such flexible work spaces to have better access to innovators, innovation and talent.

letswork simplifies the notion of co-working spaces for its members with an array of benefits including unlimited tea, coffee, water and wi-fi, reserved seating with plugs, meeting room access, free parking and a 20 per cent discount on F&B at all its venues.

Co-founded by e25 Partners Omar AlMheiri and Hamza Khan, letswork currently offers six inspiring locations including Sean Connolly at Dubai Opera, Rove Downtown, Rove Healthcare City, Rove City Centre, Rove Trade Centre and Molecule at Dubai Design District – all set in central locations in the city and among the most desirable pitstops to charge up your entrepreneurial flair.

Ambience is key, with the bright, relaxed environs curated thoughtfully to make every meeting, and every work-session as breezy as it can get. More locations are being added.

Membership is as simple as logging on to www.letswork.io. You can opt for a daily (AED 39), weekly (AED 209) or monthly (AED 490) package proving to be among the most affordable alternative work environments outside a typical office environment.

The packages make business-sense: According to reports, alternative spaces, such as coffee shops are emerging as meeting places for business executives, with about AED 25-35 being the average spend on coffee, and 25 to 35-year-olds being the most popular age demographic at these venues.

With letswork, you not only have unlimited coffee or tea at just AED 17 if you sign up for a monthly package, you also have the unbeatable value of being at a relaxed, trendy venue, where you can conduct business or work at your pace with none of the fuss of crowded cafes.

What: letswork, the new co-working space in Dubai
Where: Six locations and more coming
For details: log on to: www.letswork.io
Follow on Facebook, Twitter and Instagram @letsworkdxb