Category: Business Segments

This Ramadan, Emaar is offering an unmissable opportunity to purchase homes at once-in-a-lifetime deals. Own a dream home in highly sought-after destinations such as Downtown Dubai, Dubai Creek Harbour, Dubai Hills Estate, and Emaar South, and secure attractive savings.

Among the offers for Ramadan that will delight investors is a 50 to 100 per cent off on Dubai Land Department Fee, and a total waive off on service charge for two to four years, subject to the project type.

The special offer is part of Emaar’s commitment to provide customers truly value-added home purchase options. For details, call 800 36227 (UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae.

Downtown Dubai, Dubai Creek Harbour, Dubai Hills Estate and Emaar South have launched a variety of residential choices this year that are much-in-demand. The residences launched are underlined by Emaar’s exceptional design and build quality, and guaranteed timely delivery.

Emaar offers customers the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com. More information is also available through the ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones.

Shams Emaar, the corporate social responsibility team of Emaar, are honouring workers for their commitment and dedication to building the city, with ‘A Pack to Give Back’ campaign. The initiative is just in time for the preparations for the Holy Month of Ramadan and as part of Shams Emaar’s #BuildingCommunities campaign.

Shams Emaar team, which comprises of Emaar employees and led by Ahmad Al Matrooshi, Managing Director of Emaar Properties, came together and created 10,000 packs containing numerous essentials – from soaps and shampoos to a cap to shield the workers from the sun, just to name a few. The packs are being distributed to workers at Emaar’s project sites. Various Emaar entities have joined hands for the initiative including staff at Address Hotels + Resorts, Rove Hotels, The Dubai Mall and other divisions of Emaar.

The #BuildingCommunities campaign was launched last year by hosting community Iftars for the varied workforce that supports Emaar and complements the CSR initiatives led by Emaar Foundation.

Lifestyle developer Emaar Properties is marking the Holy Month of Ramadan in the exquisite setting of Armani Hotel Dubai. Celebrating the value of togetherness, the Ramadan experience includes a delectable Iftar at the Armani/Ballroom and a memorable Suhoor at the dedicated Ramadan Tent as visitors take in spectacular views of The Dubai Fountain performances throughout the holy month of Ramadan.

The Ramadan experience at Armani Hotel Dubai by Emaar is organised in association with Tunes Arabia and Ducatus. The Strategic Partner is Mohammed bin Rashid Al Maktoum Award for Tolerance committee.

In the refined contemporary setting of the Armani/Ballroom, enjoy a grand buffet spread of international flavours as well as authentic culinary treats from the region. Private spaces will add to the convenience of families and groups with bookings open for up to 450 people.

The Armani/Ballroom Iftar takes guests on a unique culinary journey as they discover sharing style Iftar experiences at each one of Armani Hotel Dubai’s five award-winning restaurants. Break the fast the traditional way with dates and juices followed by a selection of multi-course menus designed to unite diners at the same table with a wealth of taste sensations.

In addition to the soul-soothing views of The Dubai Fountain, the Ramadan Tent at Armani Hotel Dubai offers a sumptuous buffet menu, and aromatic shisha, setting the scene for an exceptional social and spiritual evening. Private majlis spaces are available for groups of friends, colleagues or families.

The restaurants at Armani Hotel Dubai also host individual Iftars with Indian flavours at Armani/Amal; Middle Eastern-meets European flavours at Armani/Deli; Japanese delicacies with a twist at Armani/Hashi; a changing menu of seasonal buffet favourites at Armani/Mediterraneo; and Italian favourites highlighted by Emirati touches at Armani/Ristorante.

Iftars are from 7pm to 9pm and are priced AED 250 per person while Suhoor is from 9pm to 2am and is priced AED 180 per person. Private Iftar and Suhoor bookings are also available.

For reservations and bookings, call 04 888 3666 or email: restaurant.reservations@armanihotels.com or events.dubai@armanihotels.com

• What: Ramadan at Armani Hotel Dubai

• When: Throughout the holy month of Ramadan

• Price: AED 250 for Iftar at Armani/Ballroom and Armani Hotel Dubai restaurants; AED 180 for Suhoor at the Ramadan Tent overlooking The Dubai Fountain

Make informed decisions on your brand-new home in a breathtaking Emaar community in Dubai at Ethan Allen, the leading US home furnishing outlet, in The Dubai Mall.

In an innovative brand activation, Emaar is showcasing its lifestyle destinations – including Dubai Creek Harbour, Emaar Beachfront, Dubai Hills Estate and Downtown Dubai – through mock-up windows inside the Ethan Allen outlets.

Visitors can comfortably take their seats by the mock-up window and learn more about the upcoming residential communities by Emaar, enabling them to make informed decisions.

The new brand-activation within the home furnishing store brings perfect synergies – as potential home-owners can plan and envisage their dream-home in an Emaar community.

The ‘Emaar windows’ give visitors insights on considerations that they make while planning a home purchase – such as the spaciousness of the rooms, design aspects, architectural details, the amenities within the neighbourhood and other lifestyle choices.

The images showcased at the Emaar windows in Ethan Allen will be regularly updated. So, keep visiting to learn more. Visit www.emaar.com to know more about its new developments.

At the heart of The Opera District, Grande offers direct views of Burj Khalifa with Burj Park by its doorstep and The Dubai Mall in walking distanceSale of 1, 2, 3 and 4-bedroom residences to commence on Sunday, May 13Grande offers unbeatable value for investors with its prime location in Downtown Dubai and spectacular views of the dazzling daily performances of The Dubai Fountain
Live in the heart of Dubai’s vibrant cultural district with uninterrupted views of The Dubai Fountain and the iconic Burj Khalifa with Emaar Development’s (DFM: EMAARDEV) new Grande residential tower in Downtown Dubai. With Grande, Emaar is offering one of the last opportunities to invest in a premium residence in Downtown Dubai, the world’s most visited lifestyle destination.

The 78-storey residential tower is located in the heart of The Opera District that is home to the iconic Dubai Opera. Residents become part of one of the most thriving lifestyle destinations in Dubai with spectacular views of Burj Khalifa and full views of the dazzling daily performances of The Dubai Fountain.

They also live next-door to Dubai Opera, the new cultural hub of the city that hosts leading performers from across the world. Residents will be part of a thriving neighbourhood with art, music and cultural events at their doorstep, with a diversity of choices – from daily shows, celebrity visits and year-round entertainment.

Assuring a premium lifestyle in Dubai’s most popular cultural and entertainment destination, Grande features 1, 2, 3 and 4-bedroom apartments, and is a not-to-miss investment opportunity given the demand for homes in Downtown Dubai.

Elegantly designed, Grande’s slender, sleek architecture is underpinned by a vast footprint by the Burj Lake with residents stepping out directly to a promenade with retail outlets and restaurants. The waterfront avenue winds up to The Dubai Mall, the world’s largest and most-visited retail and leisure destination. Residents are also in walking distance of the Sheikh Mohammed bin Rashid Boulevard, which features an inspiring selection of restaurants, trendy cafes and artistic attractions.

Another unique feature of Grande is its podium level that includes an infinity swimming pool and expansive deck that opens to spectacular views of The Dubai Fountain. An infinity pool, kids’ playground and barbeque areas, a state-of-the-art fitness centre and health club add to the lifestyle choices.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “Downtown Dubai is today one of the most sought-after residential destinations in the city, offering great value for investors, and a world-class lifestyle for residents. Grande is a spectacular addition to Downtown Dubai, which will add to the skyline of the nation. Residents become part of a thriving cultural and lifestyle hub with spectacular views of Burj Khalifa and The Dubai Fountain, and effortless proximity to Dubai Opera and The Dubai Mall.”

Emaar will commence the sale of Grande residences on Sunday, May 13, 2018. Customers can visit the Emaar Sales Centre in Downtown Dubai, the Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road, the Dubai Creek Harbour Sales Centre in Ras Al Khor, the Emaar South Sales Centre on the DWC Peripheral Road in Dubai South and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The centres are open from Saturday to Thursday, 8.30am to 6pm.

Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae. Emaar offers customers the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com. More information is also available through the ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones.

Shams Emaar, the corporate social responsibility team of Emaar, will honour workers for their commitment and dedication to building the city, with ‘A Pack to Give Back’ campaign. The initiative is just in time for the preparations for the Holy Month of Ramadan and as part of Shams Emaar’s #BuildingCommunities campaign.

On May 1, the International Labour Day, the Shams Emaar team, which comprises of Emaar employees and led by Ahmad Al Matrooshi, Managing Director of Emaar Properties, will come together to create around 10,000 packs containing numerous essentials – from soaps and shampoos to a cap to shield the workers from the sun, just to name a few. Additionally, these will all be provided in a reusable bag.

A portion of the packs will be distributed on May 10 to workers at a select site in Downtown Dubai and over the coming days, the remainder of the packs will be distributed to the workers at remaining Emaar project sites, within the vicinity. Various Emaar entities have joined hands for the initiative including staff at Address Hotels + Resorts, Rove Hotels, The Dubai Mall and other divisions of Emaar.

In March this year, Shams Dubai hosted over 2,000 workers at weekly #BuildingCommunities events held at RISE Dubai Creek Harbour. They were treated to an evening of entertainment and food with activities including karaoke, competitions, and open-air movie screening. In other initiatives, Shams Emaar has also hosted People of Determination at RISE Dubai Creek Harbour.

Ahmad Al Matrooshi said: “This simple gesture goes a long way for the people who work tirelessly to build our society. We will continue to roll out various #BuildingCommunities initiatives, especially during the Holy Month of Ramadan, to foster stronger bonding with the workers and the community.”

The #BuildingCommunities campaign was launched last year by hosting community Iftars for the varied workforce that supports Emaar and complements the CSR initiatives led by Emaar Foundation.

Emaar’s hospitality and leisure subsidiary has 12 operational hotels and 3 serviced residences in DubaiAnnounced development pipeline of over 35 projects in the UAE, Saudi Arabia, Bahrain, Egypt, Turkey and The MaldivesPortfolio of 50 hospitality projects – both operational and upcoming – offering more than 25,000 rooms and residencesShowcases diverse portfolio of hotels, serviced¬ residences, leisure clubs and lifestyle dining venues at the Arabian Travel Market 2018
Dubai, UAE; April 22, 2018: Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, today announced that it has marked a historic milestone of 50 hotel projects in its portfolio, including 35 upcoming projects in the UAE and international markets, as well as 15 hotels and serviced residences that are operational in Dubai.

Announcing the breakthrough evolution of Dubai’s home-grown hospitality company, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said that several new management agreements are being finalised to be potentially announced during the Arabian Travel Market 2018.

“Since 2007, we have been shaping a new identity and presence in the hospitality scene, and with three distinctive brands, we have now achieved a remarkable milestone in our growth journey of having a robust portfolio of 50 hospitality projects – both operational and upcoming – together offering more than 25,000 rooms and residences. While our primary footprint is the UAE and the Middle East and North Africa region, we are delighted by the response from owners and developers to our hotel concepts, and are expanding to new geographies,” said Harnisch.

Emaar Hospitality Group’s upcoming international projects are in Saudi Arabia, Bahrain, Egypt, Turkey and The Maldives, with new destinations to be added shortly. In the UAE, the Group has expanded its presence from Dubai to Abu Dhabi, Sharjah, Ras Al Khaimah and Fujairah. “Our ambition is to be one of the world’s most admired and trusted hospitality companies, and with Dubai evolving as a global tourism and business hub, we have earned remarkable brand recognition in global markets that power our onward journey,” said Harnisch.

Three brands, three experiences

With a focus on brand differentiation to drive deep customer personalisation, Emaar Hospitality Group has launched three hotel brands – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels, the latter developed as a joint venture between Emaar Properties and Meraas Holding.

Addressing the media at a press conference held during Arabian Travel Market, Harnisch said that each of the three brands has gained significant traction – and are fast-expanding their footprint to meet the fast needs and aspirations of a fast-changing tourist demographic, especially with a focus on the millennial travellers and new generation of entrepreneurs.

“Across the MENA region, there is a strong focus on economic diversification with tourism and hospitality serving as central pillars of the strategic vision outlined by governments. The UAE Vision 2021 and Saudi Vision 2030, for example, outline the important role that the hospitality sector plays in job creation and in diversifying non-oil revenues. Our strategy is to leverage the growth of the Middle East’s tourism sector, which grew 5 per cent in 2017, by strengthening the hospitality infrastructure and assuring visitors distinctive guest experiences through our hotel projects,” said Harnisch.

A focus on digitisation

The expansion of Emaar Hospitality Group is complemented through higher operational efficiency and a customer-first approach highlighted through an organisation-wide digital transformation strategy. In addition to working with tech-leaders such as Microsoft and Accenture, the Group has launched three digital initiatives that will set industry-firsts.

The first project focuses on bringing seamless service to the guest, ensuring they can check-in/check-out anytime, anywhere. The second leads to the transformation of hotel rooms as intelligent rooms that tunes itself to the preferences of the guest through machine learning and Artificial Intelligence. The third project draws on digital collaterals to free up space in guest rooms and public spaces whereby the Group will introduce digital storage and connected processes to create social spaces for better guest interaction and fun activities.

Exclusive showcase at ATM 2018

As of April 2018, Emaar Hospitality Group has 12 operational hotels in Dubai – five each under the Address and Rove brands and two by Vida. The development pipeline in the UAE includes 12 Address, nine Vida and four Rove hotels. Internationally, seven Address hotels are being developed in addition to three Vida properties and one Rove hotel.

Having won several international accolades and recognitions, the operational and upcoming properties of Emaar Hospitality Group are being showcased at its dedicated pavilion at the Arabian Travel Market to be held from April 22 to 25, 2018, at the Dubai International Convention Centre. Visit Emaar’s pavilion in Sheikh Saeed Hall, Stand HC0220.

Emaar Hospitality Group to operate Address, Vida and Rove hotels in ARADA’s flagship destination Aljada in SharjahA joint venture between KBW Investments and Basma Group, ARADA launched Aljada, a 24 million sq ft mixed-use megaproject, in September 2017Emaar Hospitality Group’s three hotel and serviced residences brands will enrich the hospitality offering of Aljada setting a new benchmark in the emirate’s hospitality sectorAddress Aljada Sharjah (150 rooms), Vida Aljada Sharjah (175 rooms) and Rove Aljada Sharjah (300 rooms) to support emirate’s growing tourism sector
In a significant deal that will boost the hospitality landscape of Sharjah, ARADA, a joint venture between KBW Investments and Basma Group, today signed a management agreement with Emaar Hospitality Group, the hospitality & leisure subsidiary of Emaar Properties PJSC, to launch three new hotels in Sharjah.

The three hotels under Emaar Hospitality Group’s premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels will be located in Aljada, a 24 million square foot integrated lifestyle destination, and a new leisure and entertainment hub for Sharjah.

The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of ARADA, HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of ARADA, and Mohamed Alabbar, Chairman of Emaar Properties, in the presence of senior officials of the two companies as well as Emaar Hospitality Group.

Under the terms of the agreement, Emaar Hospitality Group will manage Address Aljada Sharjah with 150 rooms, and Address Residences Aljada Sharjah, an exclusive selection of only 150 serviced residences, located in Aljada’s Central Hub, the heart of the megaproject. Designed by Zaha Hadid Architects, the 1.9 million square foot Central Hub will be a new focus for leisure and entertainment in the UAE, and a significant addition to an Emirate that is already widely regarded as the cultural capital of the Arab world. Aljada’s Central Hub will be a major destination for tourists and residents in its own right, offering a carefully selected mix of world-class offerings, complemented by community facilities and an array of retail and dining experiences.

In close proximity is the Vida Aljada Sharjah with 175 hotel rooms and Vida Residences Aljada Sharjah with 120 residences. Located within Aljada’s Business Park is the 300-room Rove Aljada Sharjah. The serviced residences under Address and Vida will be offered for sale in the fourth quarter of 2018.

His Excellency Sheikh Sultan bin Ahmed Al Qasimi said: “Our flagship development, Aljada is a first-of-its-kind integrated lifestyle destination in Sharjah that will add tremendous value to the economy. Hospitality is one of the core aspects of the mega-development. With the growth in tourist arrivals to Sharjah, and the emirate’s status as a cultural hub, there is strong potential for building a robust hospitality infrastructure. Our agreement with Emaar will bring proven hospitality competencies to this spectacular development that will transform Sharjah’s economy.”

Mohamed Alabbar said: “ARADA is redefining the residential and commercial landscape of Sharjah with Aljada, its ambitious master-planned destination that will catalyse all sectors of the economy. Through our partnership, we are bringing three distinctive hotel experiences that will meet the requirements of visitors and residents. This is a great example of the collaborations we foster to create iconic destinations of the future. Our three hotel brands – Address, Vida and Rove – have set high industry standards and will be a sterling addition to Aljada.”

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, added: “Sharjah has unique touristic value that is defined by its cultural museums as well as natural attractions. With our three hotel brands marking their entry to Sharjah for the first time, we are not only expanding our footprint in the UAE but also contributing the strengthening the tourism sector of the emirate. While Address Aljada Sharjah will appeal to luxury travellers, Vida Aljada is for the new generation of entrepreneurs and travellers, and Rove Aljada Sharjah brings the midscale offering. All hotels stand out for their brand philosophy and design approach, and are located centrally adding to the connectivity and mobility of our guests.”

Address Aljada Sharjah brings the same ‘where life happens’ approach to ensure that guests receive the highest service standards in a central location. The hotel will have all modern amenities such a selection of exclusive restaurants, including The Restaurant at Address Aljada Sharjah as well as a fitness centre, meeting rooms and more. Address Hotels + Resorts has already announced its expansion to operate hotels in Saudi Arabia, Bahrain, Egypt, Turkey and the Maldives as well as the UAE.

Vida Hotels and Resorts is a refreshingly different upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Vida Aljada Sharjah will deliver its differentiating value proposition in Sharjah with a wide range of amenities and lifestyle choices. Emaar Hospitality Group has expanded the footprint of Vida to Saudi Arabia, Bahrain and Egypt in addition to several new hotels in the UAE.

A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai’s vibrant hospitality sector. Rove Hotels already has five operational properties in well-connected locations across Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and the most recent addition, Rove Dubai Marina, which opened in April.

Launched in September 2017 by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the AED 24 billion Aljada has swiftly become Sharjah’s fastest-selling residential community. Delivered in phases starting in 2019, the entire project is expected to be completed by 2025.

The Aljada masterplan is carefully designed with walkability and wide green spaces in mind, allowing residents, workers and visitors the ability to live, work, play and be entertained within a fully integrated and sustainable community. Aljada is ideally situated on the last major plot of undeveloped land in the heart of Sharjah, with exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.

Emaar is the Founding Strategic Partner of the event organised by the Real Estate Investment Management & Promotion Centre of the Dubai Land DepartmentWaiving property registration fee and special payment plans brings added value for investors seeking to be part of Emaar’s prestigious developments in the city

Emaar Properties has announced a wavier on property registration fees for all residential and commercial sales during the three-day inaugural Dubai Property Festival to be held from April 9 to 11, 2018, at the Dubai World Trade Centre. Emaar will also offer special payment plans for a number of its developments, which will be available only during the festival.

Organised by the Real Estate Investment Management and Promotion Centre, the Investment arm of Dubai Land Department introduces, the Dubai Property Festival aims to showcase Dubai as a top property destination and brings together developers and other industry stakeholders for a one-of-a-kind property bonanza. Emaar is the Founding Strategic Partner of the event.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “The Dubai Property Festival will catalyse the property sector of Dubai with an intensive, three-day showcase of the largest collection of real estate developments. As the pioneer of integrated master-planned communities, we are supporting the event not only as its Founding Strategic Partner but also offering a never-before incentive for our customers. They will have the opportunity to buy into some of Dubai’s most sought-after lifestyle destinations, underlined by the world-class design and build standards of Emaar, in Dubai Creek Harbour, Downtown Dubai, Dubai Hills Estate, Emaar South, Emaar Beachfront, Arabian Ranches and Dubai Marina.”

Among the many benefits offered to visitors to the Dubai Property Festival include special discounted prices, low down payment, and lower registration fee from various developers; free legal consultancy; no processing fees and on-site approval by banks; live auctions; and a brokers’ village that presents an inventory of exclusive deals.

Emaar is taking the lead by waiving the entire registration fee during the event as well as introducing special payment plans for the various iconic developments to be launched for sale during the three-day festival. Emaar will have a dedicated pavilion at the Dubai Property Festival, which will showcase all its recently unveiled residential destinations as well as the exclusive new launches. Emaar’s sales team will be on hand to guide investors through the sales journey that can completed instantly.

Among the newly launched projects of Emaar include Beach Vista and Sunrise Bay in Emaar Beachfront, a private island destination in the Arabian Gulf offering exclusive access for residents to a 1.5 km beach; Saffron, the first townhouse community in Emaar South, the 7 square kilometre lifestyle destination with tree-lined boulevards, walking & bicycle trails and a well-linked public transport network; Collective, an innovative concept for co-living spaces in Dubai Hills Estate; and The Grand, an ‘ultra-luxe’ residential address in the 6-square-kilometre Dubai Creek Harbour, among others.

Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, has teamed up with international superstar chef Guy Fieri to launch the first stand-alone Dine-In Cinema featuring his highly acclaimed American Kitchen concept in the Middle East.

Truly unique, Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club redefines the cinematic experience in the region. Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of cine-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection that assure exceptional audio-visual quality.

The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali followed by Reel Cinemas – The Dubai Mall and Reel Cinemas – The Pointe in The Palm Jumeirah.

Combined, the theaters will have 14 dine-in screens, with session tickets covering not just the film but also a sumptuous meal comprising of an appetiser and main course. The Guy Fieri cuisine adds an extra flair of excitement to cinema outings, with the focus being on the food; for a change, none of Dine-In Cinemas will serve popcorn.

The Guy Fieri menu will reflect his signature style, taking inspiration from his most renowned dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos, New York marbled Cheesecake and more.

Damien Latham, Chief Executive Officer, Emaar Entertainment, the operator of Reel Cinemas, said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are persifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets. The new concept delivers more than just a big screen; comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”

This is the first partnership in the Middle East by Emmy Award-winning chef, restaurateur, TV personality and New York Times bestselling author, Guy Fieri. With 45 restaurants located across the United States and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieri’s international expansion.

“We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership. We’ve been working hard on this, with my team coming back and forth from the US regularly and we’ll be on site to make sure that these restaurants are impeccable from day-one, giving guests an all-round good time in this first-for-the-region experience – people are going to dig it!” said Guy Fieri, Restaurateur.

Reel Cinemas has already set a new standard for cinema experience in the region with its flagship megaplex at The Dubai Mall having relaunched following a dramatic transformation. The all-new cinema reflects the forward-thinking nature of Reel Cinemas, redefining the customer journey as the first cinema to have a digitally focused pre-cinema experience, as well as Dolby Atmos and Barco Laser projection in every theatre for a truly immersive experience.

The new Reel Cinemas Dine-In Cinema concept, in partnership with Guy Fieri, further persifies the range of entertainment experiences on offer from Emaar Entertainment.

Visit www.reelcinemas.ae for more information.