Category: Business Segments

Rove Dubai Marina is the fifth Rove Hotels property, a contemporary midscale brand for the new generation of travellersLocated centrally in Dubai Marina, the new Rove Hotels property, with 384 rooms, stands out for its techno-hub that creates lively social places for the connected generationIn walking distance to The Beach and Dubai Marina Mall, Rove Dubai Marina is well-networked with the Dubai Metro, Dubai Tram and from Sheikh Zayed Road
A refreshing new hospitality experience that celebrates the inspired setting of its waterfront location opens doors today in Dubai Marina. Rove Dubai Marina, the fifth hotel in Dubai under the contemporary midscale Rove Hotels brand, will welcome its first guests – leisure and business – with its vibrant setting, central location and tech-savvy environment for the socially connected new generation.

Rove Dubai Marina brings a new hospitality choice to visitors to the city, with its stylish marina-front setting and is designed for the new generation traveller who recognises value, stays connected through technology and cherishes culturally-inspired surroundings. A differentiating factor of Rove Dubai Marina is its techno-hub, which creates lively social places for the connected generation.

A joint venture between Meraas and Emaar Properties PJSC, Rove Hotels currently has four operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre. Several Rove Hotels are being planned in other locations within the city.

Rove Dubai Marina has 384 rooms that present a design-influenced lifestyle choice for value-conscious leisure and business travellers. Located centrally in one of the region’s largest waterfront developments, the hotel offers leisure guests the ease of accessing Dubai’s popular beaches as well as a vibrant marina. The Dubai Marina Mall, with a vivid array of retail and leisure choices, is located nearby as well as the Dubai Marina Yacht Club that serves as a prestigious address for marina enthusiasts and The Beach, an upbeat urban waterfront destination created by Meraas.

For business guests, Rove Dubai Marina serves as a preferred hotel to access the nerve-centres of the city including the Dubai Internet City, Dubai Media City, Knowledge Village and Jebel Ali Free Zone. Apart from ease of access from Sheikh Zayed Road, guests can benefit from the connectivity offered by the Dubai Metro and Dubai Tram. This also makes the hotel ideally suited for the fast-growing meetings, incentives, conferences and exhibitions tourism sector of Dubai.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Dubai Marina is a popular getaway and residential destination in the city, defined by its waterfront location and its vibrant nightlife, restaurants and leisure choices. Rove Dubai Marina embodies the values of Rove Hotels in presenting a distinctive hotel in a central location where guests can stay connected. With the opening of Rove Dubai Marina, we are bringing the Rove experience closer to more people in central hubs, and supporting the Dubai Tourism Vision to diversify the hospitality offering to suit the aspirations of the new generation of travellers.”

Paul Bridger, Corporate Director of Operations of Rove Hotels, added: “Rove Dubai Marina serves as an ideal destination for leisure and business travellers as its central location serves the requirements of both segments. Every aspect of the hotel is thoughtfully designed to create value for our guests. Just steps away from the sandy beaches and with all the standard features that Rovers have come to adore, Rove Dubai Marina will also serve the growing staycation market.”

Rove Dubai Marina assures the fuss-free relaxed ambience that guests seek. Comfortable rooms with 48-inch TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi anytime, anywhere, power showers in ultramodern bathrooms, interconnecting rooms for families, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, a 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more await guests. As is standard at Rove Hotels, guests have the convenience of late check-out at 2pm.

Rove Dubai Marina has the ultimate neighbourhood hangout in The Daily, the all-day restaurant that serves a bevy of lip-smacking international flavours and amazing booster beverages, backed by crisp service and a switched-on coffee culture. Expect something new and exciting, yet comfortingly familiar.

With well-connected rooms, event spaces at Rove Dubai Marina can be tailored for every need. The hotel offers Plan & Meet rates to match the social and business needs of guests 24 hours a day, while the Rove Pit Stop is ideal for informal chats and socialising. For power-meetings, The Daily serves lunch, while coffee, tea and water are complimentary. Not to be missed is the celebration of local art, which gives Rove Dubai Marina an innate charm, with artworks celebrating its waterfront location through its cool and funky creatives.

Rove Dubai Marina is that perfect addition to the Rove Hotels portfolio, designed for the modern nomad who roams freely, and is interested in exploring the city’s identity, as well as for those who travel for business or leisure.

Emaar is ushering in a new era of community living with dedicated communal spaces equipped with top-shelf amenities‘Collective’ is within walking distance of Dubai Hills Mall, with planned metro station around the cornerPrices start from AED 671,888 for a one-bedroom contemporary apartment
Emaar Development (DFM: EMAARDEV) has unveiled an innovative concept for co-living spaces in Dubai Hills Estate that is ideally suited for investors.

The focus of the new development, Collective, is on providing a rich array of amenities that are unparalled in projects of a similar nature, assuring significant return on investment, through resale or rental income. With prices starting from AED 671,888 for a one-bedroom apartment, complemented by the world-class design and build standards of Emaar, ‘Collective’ is a sound and lucrative investment opportunity.

Within walking distance of the highly-anticipated Dubai Hills Mall, investors and tenants will have the privilege of being in a prime location in addition to enjoying the convenience of an integrated public transport system and the planned metro station, which is located close to ‘Collective’. The amenities offered go above and beyond what is expected in a conventional co-living concept. These functional spaces encourage a connected and collaborative environment that appeals to entrepreneurs, creatives, professionals and families.

The amenities within ‘Collective’ include indoor and outdoor lounges, cinema room, fully-equipped and multi-functional gymnasium, library, game area, ‘secret garden’ and swimming pool, just to name a few. In addition to the top-shelf facilities, there will also be retail and dining offerings on the podium level. ‘Collective’ thus meets all the needs of residents either within the building or right around the corner. This further underlines the appeal of ‘Collective’ for tenancy and investment purposes.

‘Collective’ is set in the heart of Dubai Hills Estate, the 11 million square metre master-planned green oasis set centrally in ‘new Dubai’, the size of about 1,550 football fields. Residents can indulge in all the advantages of being part of the master-community such as an 18-hole championship golf course; the Dubai Hills Park featuring open green spaces, jogging tracks, art installations, fountains and water features; Dubai Hills Boulevard with exciting leisure, retail and dining experiences, as well as schools and healthcare facilities. Dubai Hills Estate promotes an active outdoor lifestyle that fits perfectly with the concept of ‘Collective’. The master development is located between Downtown Dubai on the north and Arabian Ranches in the south, and it also easily accessible from the Dubai International Airport and Al Maktoum International Airport.

Customers can choose from 1- and 2-bedroom apartments that are thoughtfully designed taking into consideration the needs of small families and professionals. The highly functional interiors have a flexible layout with partitions allowing the bedrooms to open to the living room for a larger, spacious feel. All units also have balconies overlooking the lush-green views of Dubai Hills Estate.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “Dubai has a growing population of young entrepreneurs, innovators, professionals and creatives, whose idea of home is shaped by their modern outlook and aspirations. ‘Collective’ is designed for them and brings a new choice, where the emphasis is on community living. Being part of a trendy neighbourhood with all amenities including co-working spaces right within their building, ‘Collective’ assures them the freedom of choice they seek. As part of Dubai Hills Estate, they have all modern amenities nearby – from a championship golf course to a bustling boulevard, a high-end mall and an array of choices to pursue an active outdoor lifestyle.”

For more details, customers can visit the Emaar Sales Centre in Downtown Dubai, Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road, Dubai Creek Harbour Sales Centre in Ras Al Khor and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The centres are open from Saturday to Thursday, 8.30am to 6pm.

Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae. Emaar offers customers the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com. More information is also available through the new ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones.

Dubai Hills Estate, one of the largest master-planned communities in the city developed by Emaar Properties as a joint venture with Meraas, offers a unique opportunity to live a serene lifestyle in the heart of Dubai.

RISE Dubai Creek Harbour at Dubai Creek Harbour by Emaar, the go-to venue in the city for families and kids and every creative soul, will mark the grand finale of its second season on March 30 and 31, after 20 weeks of offering fun-filled activities that welcomed thousands of enthusiastic participants. The final-weekend of RISE Dubai Creek Harbour packs one of the busiest schedule of activities specially curated for families and children, including the largest collection of food vendors, workshops, arts and crafts, live performances by seasoned and young artists, and outdoor cinemas.

Open for all from noon to evening, RISE Dubai Creek Harbour is celebrating the success of its second season with a diverse array of entertainment activities. Over the past weeks, RISE Dubai Creek Harbour established new partnerships, hosting varied events such as the #BuildingCommunities event for Shams Emaar, and #CelebrateKuwait in association with the Kuwait Business Council in Dubai and the Northern Emirates.

The Season 2 grand finale will feature several food vendors including Salt, Karak House, Clinton Street Baking, The Inventing Room, Khaleej Tacos and Bash Ahmad, among others, offering a delectable choice of culinary surprises.

Make the most of the RISE Photo booth while children can head for creative pursuits including Rise T Shirt – Art, and face painting. Discover the thrills of Smart Living pods, Lego play areas, water painting, tilt brush and VR, while roaming buskers will offer many moments of good fun and cheer.

Several workshops will be held including music talent assessment, and collaborative art with Majida, as well as the Tarek Raffoul Instagram Workshop and special sessions by The Musicians LLC and Hatha Ismi. Myfkra presents the largest-to-date selection of 18 retail vendors offering a choice of knick-knacks, curios and accessories.

Be regaled by live entertainment by Moto Dancers, Rooh, a Dubai-based band, Rony Sarkis, Dina Rabadi, The Violin Twins, MC Mo, who entertains kids and parents alike, The Musicians and D-Tone. Watch the outdoor screenings of Penguins of Madagascar and Spiderman Homecoming, in addition to workshop screenings of Mr. Bean, Garfield, Tom & Jerry and the FIFA 18 game.

RISE Dubai Creek Harbour will assemble for its third Season later in the year. This is the perfect opportunity to make the best of the last weekend of Dubai’s must-visit leisure attraction for families, which is also the city’s best-kept secrets.

You can arrive and depart at your convenience with discounted rides via Careem to and from Dubai Creek Harbour using the promocode RISEDCH. Visit www.risedubaicreekharbour.com for the full schedule of activities and to find out more. Additional activities will be held during the week. RISE Dubai Creek Harbour will be back in May to mark Ramadan Nights.

What: Grand finale of Season 2 of RISE: Dubai Creek Harbour

Where: Dubai Creek Harbour

Date/Time: March 30 & 31, from 12noon to 10pm

Price: Activities are free for all to enjoy

It is time to celebrate the arrival of spring at the Dubai Hills Weekend this Friday (March 30)!

Themed ‘Spring is in the Air’, the outdoor event will feature a range of fun activities for the whole family at Dubai Hills Estate, the master-planned green oasis by Emaar.

The not-to-be-missed event is the second-last of the Dubai Hills Weekend season, which has already welcomed thousands of visitors for exciting festivities. Several fun-filled activities are in store with delectable food options including soft and selected beverages, outdoor cinema, a petting zoo, oversized inflatable props, spring-themed decorative items, live DJ and more from 2pm to 10pm.

Further, children can learn all about the art and science of gardening and preparing flower pots at a special workshop. The arts and crafts events are tailored to celebrate spring with children to make ‘birds of hope’, flower bands and baskets. The face painting session will feature flowers adding a dash of sparkle. Little ones can also turn into bird watchers and butterfly spotters. In vintage explorer style, they will go about in hats and magnifying glasses, and finish the journey winning an explorer star.

Not to be missed is the ‘unicorn’ dressed in pastel ribbons and birds, while a dedicated petting zone will promote interaction and kindness towards animals. There is more in store for children as they make flower chopped candies and decorate cookies wearing chef’s hats. For the art enthusiasts, there is also an art lab where they create miniature canvases. Two outdoor screenings of popular films – Moana and The Boss Baby – will add to the joy of the visitors.

Dubai Hills Estate is one of the largest master-planned destinations by Emaar, in the city which will feature an 18-hole championship golf course, the Dubai Hills Mall as well as vast stretches of landscaped parks including Dubai Hills Park, gardens, winding walkways, and extensive open areas.

Defining the value proposition of ‘where life is extraordinary,’ Dubai Hills Estate, which is equivalent to the size of about 1,550 football pitches, is part of Mohammed bin Rashid City (MBR City), and centrally located between Downtown Dubai on the north and Arabian Ranches in the south.

• What: Dubai Hills Weekend – Spring is in the Air

• Where: Dubai Hills Estate

• When: Friday, March 30, 2018 from 2pm to 10pm

• Entry: Free for all to attend and enjoy

In the presence of H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, the Local Organising Committee of the Special Olympics World Games Abu Dhabi 2019 has signed a partnership agreement with Emaar Properties, to launch programmes and initiatives that will enhance the lifestyle and entertainment aspects of the World Games to be hosted in Abu Dhabi in March next year.

The agreement was signed by H.E Mohamad Abdulla Al Junaibi, Chairman of the Higher Committee of Special Olympics World Games Abu Dhabi 2019 and H.E Mohamed Alabbar, Chairman of Emaar Properties.

Commenting on the signing ceremony, His Excellency Mohamad Abdulla Al Junaibi said: “We are very pleased with the growing interest shown by major international companies such as Emaar in this national event that will boost the UAE’s contribution in promoting solidarity and unity, amongst the various segments of society on a local, regional and global level.”

“It is not surprising that a leading multinational company such as Emaar is spearheading corporate social responsibility (CSR) initiatives and projects to serve people with intellectual disabilities and support the Special Olympics movement. This provides a major boost to our efforts in integrating People of Determinations into society and changing the perceptions of people with intellectual disabilities,” he added.

H.E Mohamed Alabbar said that Special Olympics World Games Abu Dhabi 2019, with its focus on promoting humanitarian and noble values, is an ideal initiative that aligns with the CSR commitment of Emaar. “The UAE has been at the forefront in promoting a culture of inclusion and empowerment, and by hosting the event in Abu Dhabi, we are making a strong statement to the world that we care and will work together to make a positive difference to humanity. We are honoured to support the event, which adds to the pride of our nation and celebrates the remarkable potential of People of Determination.”

After the success of the Special Olympics IX MENA Games in Abu Dhabi, it is expected that the World Games, in March next year, will make significant achievements at various levels. “This motivates us to play a pivotal role in ensuring the success of this major event,” added Alabbar.

Special Olympics Worlds Games Abu Dhabi 2019 is expected to attract more than 7,000 athletes of People of Determination from 170 countries who will compete in 24 different sports. The event will host some 4,000 guests and over 6,000 family members, as well as more than 50,000 spectators and millions of viewers around the world.

Shams Emaar, the corporate social responsibility team of Emaar, hosted workers from across its partner companies at RISE Dubai Creek Harbour to celebrate an evening of fun and togetherness.

Another initiative under the #BuildingCommunities events by Shams Emaar at RISE Dubai Creek Harbour, the builders of Emaar’s future communities were treated to an evening of entertainment and food. Among the range of activities were karaoke singing and competitions.

The event underlines Emaar’s commitment to the workforce for their contribution to building our city and its iconic developments. Activities will continue until end of March, twice weekly.

Shams Emaar is an initiative of e25, the dynamic and autonomous team of under 25-year-olds at Emaar. e25 is on a single-minded mission to #MakeThingsHappen and in making the world an easier, better and happier place to live in.

Abu Dhabi and Dubai’s leading developers partner to create world-class lifestyle destinations with a targeted AED 30 billion national and international development pipeline.

Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohamed bin Zayed Al Nahyan today attended the announcement of a joint venture (JV) between Aldar Properties (Aldar) and Emaar Properties (Emaar) to develop the world’s next era of iconic destinations that will shape the UAE’s ever-evolving skyline.

His Highness Sheikh Mohammed bin Rashid highlighted the importance of cooperation between the UAE’s two leading developers. “We are happy to witness the signing of this partnership, which will contribute to our development journey and help enhance the UAE’s position as a tourism destination of choice. We have great ambitions and we are confident our national firms have the capabilities to achieve them. We want our companies to be at the forefront of our development and collaborate with each other to explore creative ideas for strengthening the UAE’s leadership, and enhancing the happiness and quality of life of our people.”

His Highness Sheikh Mohamed bin Zayed applauded the major partnership between the two firms, and wished them success in promoting growth and excellence. This partnership aims to create new opportunities for investment growth, and identify innovative projects that can enhance the UAE’s leadership and competitiveness, His Highness said.

In a first for the country’s leading developers, the JV signifies the strong bond between Abu Dhabi and Dubai as they seek to cement the UAE’s reputation for creating the world’s most innovative developments. The JV, with a targeted AED 30 billion national and international development pipeline and an initial focus on two projects, brings together the capabilities of the country’s leading developers to deliver exceptional destinations, designed with a focus on people and future lifestyle trends. It also acts as a catalyst for other potential co-investment opportunities between the developers in Abu Dhabi and Dubai.

In the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan, as well as senior government officials from Abu Dhabi and Dubai, the historic JV was signed by His Excellency Mohamed Khalifa Al Mubarak, Chairman of Aldar Properties, and His Excellency Mohamed Alabbar, Chairman of Emaar Properties.

His Excellency Mohamed Khalifa Al Mubarak said: “Without doubt, the joint venture will expand the country’s portfolio of iconic real estate projects and there is no limit to the development possibilities created by the JV partnership between Aldar and Emaar. Individually, we have developed some of the world’s most awe-inspiring buildings and together, we have an incredible proposition that will contribute to achieving our national vision and make the UAE an even more exciting place to live and visit.”

His Excellency Mohamed Alabbar added: “This joint venture is a strong testament to the spirit of partnerships that have contributed to establishing the UAE as a global hub for business and leisure. The world-class lifestyle destinations that we develop will add to the civic pride of the nation, and further enhance its appeal as an investment and lifestyle destination. We are drawing on our proven competencies in delivering high quality master-planned communities that have not only redefined lifestyles but also created tremendous economic value for our country. This partnership sends a powerful message that the UAE is at the forefront in shaping global real estate trends, and also signifies the unbreakable bond between the two emirates.”

JV to focus on two development projects

The JV will initially focus on two projects – one in Dubai and one in Abu Dhabi, demonstrating the co-investment between the two developers. The master-planned destination in Abu Dhabi will be situated in one of the country’s most strategic and valuable locations in the heart of the Emirate’s Cultural district on Al Saadiyat Island, named Saadiyat Grove. The development is set to become Abu Dhabi’s most coveted address, serving as a hub for visitors to three world-class museums as well as residents of the island, which is synonymous with natural beauty, cultural experiences, architectural splendour and vast business potential. The development will provide a pivotal link between the Louvre Abu Dhabi, which opened to international acclaim in November 2017, as well as the planned Zayed National Museum, the UAE’s first national museum, and the Guggenheim Abu Dhabi.

Set to open in 2021, the mixed-use development will feature close to 2,000 residential units, two world-class hotels, 400 serviced apartments and 130,000 square metres of experiential lifestyle and retail space, designed with a focus on the lifestyles of the future and millennials. It will further enhance the appeal of Abu Dhabi and cement the standing of the Emirate’s Cultural District as a leading destination for the arts and an enviable residential location.

The second project is the unique new waterfront destination, Emaar Beachfront. The private island, by the Arabian Gulf, will feature a wide range of leisure and lifestyle attractions including F&B outlets, beachside play areas, retail pop-ups set along a promenade, and more. Residents of Emaar Beachfront, comprising approximately 7,000 residential units, have access to a 1.5 km private sandy beach.

Located off King Salman bin Abdulaziz Al Saud Street, in the area between Jumeirah Beach Residence and Palm Jumeirah, Emaar Beachfront has direct access to Sheikh Zayed Road and Dubai Marina. Residents will be within close proximity of Dubai Harbour, currently under development by Meraas, which will feature a waterfront shopping mall, the Middle East’s largest marina with over 1,100 berths, a yacht club, luxury hotels and a choice of retail, dining and entertainment attractions.

The JV between Aldar and Emaar will focus on creating remarkable destinations in some of the country’s most sought-after locations through a series of joint master-planned developments.

Emaar is joining millions of people around the world to observe Earth Hour on March 24, 2018, by switching off all non-essential lights across its master-planned communities.

Supporting World Wildlife Fund’s (WWF) landmark movement that unites people to show their commitment to the planet, Emaar has also called on all residents in its communities to join the grassroots campaign that aims to raise awareness on energy conservation and climate change.

Emaar has also urged Earth Hour 2018 supporters to champion the #Connect2Earth movement by posting visuals and sharing experiences on what natural habitat and energy efficiency means to them.

For one hour, from 8.30pm, all non-essential lighting across Emaar’s integrated neighbourhoods will be switched off. This will include hotels, malls and general areas, with only functional lighting to be operated.

Burj Khalifa will salute Earth Hour 2018 by not displaying the ‘Light Up’ show on March 24 in a bid to highlight awareness on the campaign and its long-term positive impact for the whole of humanity.

Posters have been placed across all community noticeboards at Emaar’s Downtown Dubai, Dubai Marina, Emirates Living and Arabian Ranches. Event flyers are also being distributed to encourage stronger community participation while all residents will be informed of the campaign.

Emaar has also called upon its employees to take part in the initiative by ‘switching-off’ in their homes.

Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring inpiduals, communities, businesses and organisations in more than 180 countries and territories to take tangible climate and environmental action for over a decade.

In a fitting tribute to the fast-growing creative scene of the UAE and to celebrate the evolution of Dubai Opera as a cultural hub, Emaar has launched the ‘Dubai Music Band.’

The debut performance of the Dubai Music Band, a subsidiary of Dubai Opera, was held at the iconic multipurpose venue in Downtown Dubai, and featured popular compositions by composers from across the Arab world, including several Emirati and Gulf-based musicians.

Emaar commissioned renowned singer Eid El Farag to establish and supervise the Dubai Music Band, which aims to highlight Emirati and Arab musical talents. Dubai Music Band will also provide the opportunity for emerging young Emirati talent to showcase their skills and contribute to the UAE’s booming creative scene.

Complementing the world-famous performances hosted at Dubai Opera, Dubai Music Band will add to the appeal of UAE residents and visitors as well as cultural enthusiasts with a dedicated programme that focuses on the best in Arab and Oriental music, and in presenting Emirati music to a global audience.

Open to all Emirati young musical talents, Dubai Music Band will be supported initially by veteran Arab musicians, who will train the young musicians with the goal of establishing the band as one of the region’s largest and most integrated troupes.

Interested young musicians can apply to join the Dubai Music Band, with new members to be accepted based on specific criteria such as their interest, passion and skills. Selected members will be provided specialised training and will eventually form part of the band.

Ahmed Al Matrooshi, Managing Director, Emaar Properties, said: “The Dubai Music Band is a path-breaking initiative by Emaar that underlines our commitment to promote the creative scene of the UAE. With a focus on nurturing our young talents, the initiative complements the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to promote the creative industries and to nurture youth talent in arts. Our goal is to highlight the competencies of our young musicians and elevate Emirati music to the global league by drawing on our rich heritage in music and performing arts.”

The opening concert of the Dubai Music Band had two parts. The first entitled, ‘Journey of the Gulf Tune’, included original and traditional Gulf music, as well as two musical pieces by Eid Al Faraj, founder and supervisor of the band.

The second part titled, ‘Arab Musical Varieties’, took audiences through some of the most popular Arab songs and compositions by Eid El Farag. Ahmed Taha and Abdulaziz Al Madani led the performance.

Emaar has been a dedicated supporter of cultural and artistic initiatives underlined by the creation of Dubai Opera, the first multi-purpose theatre for performing arts. Since its opening in 2016, Dubai Opera has welcomed the world’s largest musical productions and concerts by legendary artists from the region and around the world.

THE ‘100 COLORS’ SERIES ARRIVES IN DUBAI WITH A COLOURFUL INSTALLATION SET ACROSS 1 KM OF MOHAMMED BIN RASHID BOULEVARD
Art Emaar has announced – ‘100 Colors,’ a spellbinding installation set across one kilometre of Mohammed bin Rashid Boulevard. Conceived by French architect Emmanuelle Moureaux ten years ago, the project has delighted audiences around the world with mesmerising chromatic experiences in urban spaces.

For its Dubai debut, the largest ever, Art Emaar invited the artist to draw on the spatial elements of Downtown Dubai, defined by the iconic Burj Khalifa, The Dubai Mall, Dubai Opera and The Dubai Fountain, to create a fully immersive urban intervention. ‘100 Colors’ stretches from Address Downtown and meanders down the boulevard, inviting the public to rediscover the space.

The installation frames the heart of Downtown Dubai with 300 imposing gates displaying the full colour spectrum. One by one, more than 10,000 pieces of fabric were hand-dyed for the installation. In total, they amount to an uplifting public gesture that will add to the breeziness and positivity of Downtown.

Ultimately, the work aims to spur an emotional reaction in the viewer. The artist’s intention is born of her own life experience. She recalls how in 1995, on her first visit to Japan the sight of overflowing colours in Tokyo’s streets convinced her to move there permanently.

Moureaux launched the ‘100 Colors’ series in 2013; in its Dubai version, the project will give people the opportunity to see, touch and feel colours with all their senses; inviting awareness and sensitivity to colour and space.

Moureaux has been living in Tokyo since 1996, where she established ‘Emmanuelle Eoureaux Architecture + Design’ in 2003. Using colour as an organising principle to compose space, her work functions as a vehicle for emotional experiences through art, design to architecture. Her ‘100 Colors’ series has been exhibited in various locations, including: Tokyo, Osaka, Brussels, Buenos Aires, and Pittsburgh among others

‘100 Colors’ is among the first of a new wave of art installations curated by Art Emaar. The initiative aims to bring new aesthetic experiences to Emaar’s master-planned developments and to engage people through various arts and culture initiatives. Embodying the sublime experience of pure colour, this new installation will capture visitors’ imaginations with colourful Instagrammable moments guaranteed.

For more, visit: www.emaar.com; Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai