Category: Business Segments

Emaar Entertainment, the premier provider of entertainment and leisure choices that educate and delight, will continue to inspire the next generation of filmmaking talent in the UAE through the second edition of its annual Future Filmmakers Summer Camp, hosted by Reel Cinemas.

Following on from the success of last year’s initiative, the summer camp will be held from July 24 to August 18 providing an authentic platform for children and teenagers to learn the art and technology of filmmaking by producing their own movies from script to screen.

Professionals from Murdoch University in Dubai will lead the Reel Cinemas Future Filmmakers Summer Camp. The course encompasses 4 – 5 classes per week, and modules include: An Introduction to Filmmaking; Story Creation; Storyboarding, Equipment and Lighting Operation; Directing Tips and Basic Editing Workshops. Nikon will be providing all necessary equipment for the participants as well as the prizes for some categories in addition to Nikon School sessions for the kids on the fundamentals of DSLR operations for film making.

At the end of the course, the short films produced will be evaluated by a distinguished jury and the top films will be screened at a gala ceremony in August. All the young filmmakers will be invited to walk the red carpet at the event, which is to be attended by VIPs and industry professionals, who will also present awards in various categories.

Reel Cinemas Future Filmmakers Summer Camp is also endorsed by Dubai Studio City and Dubai Film & TV Commission who will be sponsoring several talented young filmmakers to take part in the course.

Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment LLC, said: “This year’s Reel Cinemas Future Filmmakers Summer Camp underlines Emaar Entertainment’s commitment to nurturing the talents of the next generation. Today, the UAE is at the forefront of the Arab world in driving the cinema industry with several ambitious initiatives and the nation is increasingly preferred as a favourite location for international film production. With the summer camp, we are encouraging and nurturing strong cinematic ambition among our young people; giving them the practical tools to unleash their creativity.”

Dan Adkins, Academic Director of Murdoch University Dubai and Chief Operating Officer of Global Institute Middle East added “We are happy to provide teachers for the Reel Cinemas Future Filmakers Summer Camp as we believe that children need opportunities to put their creativity to use and to experience the feeling of accomplishment in having produced their own creative work. It is our hope that this experience will spark a passion for the creative arts in the children and lead some of them to careers in the UAE’s rapidly growing creative industries.”

Commenting, Jamal Al Sharif, Chairman of Dubai Film and TV Commission (DFTC) and Managing Director of Dubai Studio City (DSC) said: “This project is a great opportunity for our young talents to learn more about the professional world of filmmaking through first-hand based learning in a creative atmosphere. This initiative promises to be an enjoyable experience for all students taking part and a significant step forward in their filmmaking journeys.”

The course is conducted Sunday to Thursday (timings vary day-to-day). The first three weeks of the film school will be taught at Reel Cinemas, The Dubai Mall; the final part of the course will be conducted at the Murdoch University Dubai campus in Dubai International Academic City.

The Reel Cinemas Summer Camp of Filmmaking is open for children and teenagers aged eight to 18, and is priced at AED 2,000 per participant for the three and a half week programme. The fee covers the course tuition, equipment loan, lunch and invitation to the awards ceremony.

To register for the Summer Camp, visit www.reelcinemasfilmmakers.com or Reel Cinemas box offices at Reel Cinemas, The Dubai Mall or Dubai Marina Mall.

Emaar Properties PJSC will mark the launch of an exclusive collection of elegantly designed homes in Dubai Hills Estate on July 14, 2016.

A green city within the city, the 11 million sq m Dubai Hills Estate is set to welcome its first residents later this year, ensuring that customers into the new mid-rise tower become part of a fully-established neighbourhood.

The first key launch this summer, the newly launched homes offer customers the opportunity to be part of a distinctive community highlighted by a central park, a championship golf course, a world-class mall, two lifestyle hotels, a bustling boulevard with modern cafes and restaurants, and over 45 km of trekking trails.

A joint venture with Meraas Holding, Dubai Hills Estate is effortlessly accessible from Sheikh Zayed Road, and is located at the crossroads of Al Qudra and Sheikh Mohammed bin Zayed Road.

Only 147 residences, comprising 1, 2 and 3-bedroom apartments, are now offered for sale at the new tower in the Acacia at Dubai Hills Estate community. The homes offer panoramic views of the central park or the boulevard.

The lush-green neighbourhood adds to the harmony of living in a development that celebrates an outdoor lifestyle. All homes have high-quality finishes and residents will have access to world-class amenities including a championship golf course and tennis academy.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “We are launching the new mid-rise tower in Dubai Hills Estate, one of the highly sought-after communities just in time to meet the growing interest from international investors who travel to Dubai this summer, and for customers who wish to be part of a vibrant lifestyle neighbourhood.

“Dubai Hills Estate brings a unique value proposition to Dubai serving as a green oasis in the heart of the city, only minutes away from Downtown Dubai and other business centres. Families will be assured of a ‘wellness lifestyle’ at the new residences that also open to spectacular vistas of a central park.”

Marking the first phase of the Mohammed bin Rashid City, Dubai Hills Estate is highlighted by is the harmonious blend of modern lifestyle luxuries with an abundance of choices for active outdoor pursuits.

One of the largest master-planned communities in the city, Dubai Hills Estate will have a total green area of over 2.2 million sq m that includes the golf course, and a central park spreading over an area of about 180,000 sq m. The golf course alone occupies 1.29 million sq m, and overlooks Burj Khalifa and the Downtown Dubai skyline. Surrounding the golf course will be over 4,400 villas and townhouses and some 22,000 apartments.

The mega-development will also have a centrally located mall and community retail areas including a boutique mall for high-end brands, two world-class hotels, schools, tennis and sports centres, and a bustling boulevard of about 7 km with innovative leisure, retail and F&B choices.

Apart from the cycling tracks and walkways, Dubai Hills Estate aims to promote an environmentally sustainable lifestyle with effortless connectivity to public modes of transport including a Dubai Metro link. A dedicated Dubai Hills Rail line will connect residents and visitors to the two international airports in the city.

The new collection of residences will be launched at the Dubai Hills Estate Sales Centre and across Emaar Sales Centres on July 14 from 8:30am. Emaar offers long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com.

More information on the project is also available through the new ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones. For more details on Acacia at Dubai Hills Estate, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email: Sales_Enquiry@emaar.ae.

Over AED 2.375 billion (US$ 646 million) distributed in dividends this year by Emaar and Emaar MallsWith sales backlog of AED 28.3 billion to be recognised in the next 4 to 5 years in the UAE, Emaar has a development pipeline of about 13,000 residential unitsThe Tower at Dubai Creek Harbour, Emaar’s new iconic development, will further catalyse Dubai’s core economic sectors including tourism and retailThe Dubai Mall expansion, new Retail District in Dubai Creek Harbour and ongoing expansion of Emaar Hospitality Group assets drive recurring revenuesEmaar Hospitality Group is expanding its portfolio with 35 new hotels and serviced residences in the UAE and other global markets
Global developer Emaar Properties PJSC (DFM: EMAAR) has been upgraded to Baa3 long-term issuer rating by Moody’s Investor Service with ‘stable’ outlook highlighting its financial strength and ability to create sustained shareholder value through its ongoing projects and assured recurring revenues from its malls and hospitality businesses.

Mohamed Alabbar, Chairman of Emaar Properties, said: “The upgraded ratings underline the strong financial fundamentals of the company and our focus on sustained value creation for our stakeholders. This year, Emaar and Emaar Malls together have distributed over AED 2.375 billion (US$ 646 million) in dividends, defining the significant value that we bring to our shareholders. We are continuing to build on our robust credentials with iconic projects that support the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, to establish the city as a global hub of business, tourism and leisure.”

He added: “Emaar has recorded significant growth in property sales in our core market of Dubai and other international markets. We have a total backlog in the UAE alone valued at AED 28.3 billion to be recognised over the next four to five years. Having delivered over 40,200 homes already, we have nearly 13,000 residential units in development in the UAE, defining a robust development pipeline. Our land bank of over 195 million sq m in Dubai and international markets supports our growth aspirations.”

He added: “The Dubai Creek Harbour development anchored by the iconic tower, the progress achieved on Dubai Hills Estate, the ongoing expansion of The Dubai Mall, and the opening of Dubai Opera this year – are all strong growth drivers for the company that create long-term value. This upgraded rating is a firm testament to the international investor confidence in our growth strategies and our ability to deliver on our promise.”

In its report, Moody’s stated: “We believe that Emaar’s market leadership position and balance sheet strength – in combination with stable recurring revenues and a sizeable property sales backlog – will support the company’s credit profile during the currently challenging market conditions and as it enters a phase of elevated capex ahead of the Dubai World Expo 2020.”

Among the headline developments of Emaar is The Tower at Dubai Creek Harbour, a new icon that will contribute significantly to the tourism and retail sectors of the city. It will also create outstanding value for the 6 sq km master-planned development similar to the strong value creation by Burj Khalifa for Downtown Dubai and the city as a whole.

Designed by renowned Spanish/Swiss neo-futuristic architect, structural engineer, sculptor and painter Santiago Calatrava Valls, The Tower serves as the vibrant core of Dubai Creek Harbour, which is two times the size of Downtown Dubai and located 10 minutes from the Dubai International Airport. It is billed to be the destination for the world to visit, enjoy and celebrate life, as Dubai prepares to host the Expo 2020.

Welcoming more than 124 million visitors across its malls assets in 2015 and over 31 million visitors during the first quarter of 2016, Emaar is expanding its portfolio with the launch of a dedicated Retail District in Dubai Creek Harbour that will be linked to the new tower that forms the vibrant heart of the development.

Emaar Malls has a gross leasable area of about 6 million sq ft. This is being expanded with the ongoing addition of another 1 million sq ft built-up area at The Dubai Mall’s Fashion Avenue to add another 150 leading international and local brands. These retail sector expansions will offer additional lifestyle choices for the 2.5 billion plus people, especially high net worth individuals, who are only four hours flying distance from Dubai.

Emaar Hospitality Group is also expanding its portfolio with 35 new hotels and serviced residences to open under its three flagship brands – The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – in Dubai, the UAE and key international markets. In addition to opening of new properties in Dubai, the company has secured new management contracts to operate hotels and serviced residences in Fujairah in the UAE and Saudi Arabia. Emaar has also signed management contracts for upcoming hotels and serviced residences projects in Bahrain, Turkey and Egypt.

Emaar recorded first-quarter (January to March) 2016 net profit of AED 1.205 billion (US$ 328 million), an increase of 17 per cent compared to the same period last year. Led by significant progress in construction of its projects, Emaar’s Q1 2016 revenue was AED 3.529 billion (US$ 961 million), 17 per cent higher than the Q1 2015.

Emaar recorded Q1 2016 revenue of AED 1.974 billion (US$ 537 million) from its property business alone, 32 per cent higher than the same period in 2015. Overall sales value was AED 5.151 billion (US$ 1.402 billion) with the value of sales in Dubai at AED 4.194 billion (US$ 1.142 billion), 70 per cent higher than the first quarter of 2015.Today, Emaar has assets valued at over AED 165.7 billion (US$ 45.1 billion).

Burj Khalifa, the global icon by Emaar Properties, has introduced 12 advanced telescopes at its observation decks on Level 124 and Level 125 that will offer unmatched panoramic views of the city and beyond to visitors.

The newly introduced telescopes feature full HD camera with high zoom and are being introduced in any observatory across the world for the first time. With deep zoom functionality, they offer giga-panoramic views during day or night. With a multi-touch 22 inch high-end ruggedized screen, the views are unmatched with several astonishing new features to be added on shortly.

Six of the new telescopes are stationed on Level 124 as part of the At the Top, Burj Khalifa experience. The other six are on Level 125, a part of the two-phase At the Top, Burj Khalifa SKY journey that takes visitors through Level 125 and Level 148, at the impressive height of 555 metres – which holds the Guinness World Record for the highest observation deck.

Level 125 also features signature Viewfinders enabling them to explore the city in vivid details. ‘Dubai – A Falcon’s Eye View’ that provides visitors the opportunity to experience Dubai from an entirely unique perspective. They can go on a virtual tour across prominent destinations of Dubai, hovering above the city like a falcon.

The use of these advanced telescopes for free for all visitors. They can also experience a brand-new spiral flight that connects Levels 124 and Levels 125.

To book tickets for At the Top, Burj Khalifa and At the Top, Burj Khalifa SKY, log on to: https://tickets.atthetop.ae/atthetop/Step0_BookingInfo.aspx

Tickets can also be purchased from the starting point of the At the Top, Burj Khalifa journey at The Dubai Mall. For more information please call, 800 AT THE TOP (288 438 67) or visit: www.atthetop.ae

Building on its impressive track record of delivering a global and perse array of lifestyle dining options, Emaar Hospitality Group is adding Mexican street food to its repertoire with the upcoming opening of Brickhouse in collaboration with Maximal Concepts, a multi-award winning restaurant group in Asia.

The new restaurant from Hong Kong is located on the Mohammed Bin Rashid Boulevard, adjacent to the boutique lifestyle hotel, Manzil Downtown Dubai, with both indoor seating and an outdoor terrace. Brickhouse promises to deliver vibrancy and community spirit that were key to the success of the original restaurant.

Brickhouse’s philosophy falls back on the fundamentals of what makes food exciting in the first place: great ingredients, sensible and simple preparation cooked by people who really care. The best ingredients will always be in style. With its focus on traditional Mexico City street food, its infectious energy and perfect location make Brickhouse a simple feel-good sanctuary to eat, network or converse with friends, guaranteeing a social as well as a unique dining experience that marks a significant addition to Emaar’s repertoire of lifestyle dining outlets.

Executive Chef Justin Haefler helms the original Brickhouse restaurant. He joined the team from Rick Bayless’ restaurants in California working closely for three years with Bayless, often referred to as one of the greatest Mexican chefs in the US. Brickhouse has been awarded as the ‘Top 5 Concept Restaurant in the World’ by the Manual, ‘Best Restaurant’ by Foodie Magazine and ‘Best Restaurant’ for four consecutive years from 2013 to 2016 by Tatler Magazine.

The venue is unique but uncomplicated, with creative designs that appeal to Dubai’s young and trendy go-getters who value vibrant and artistic surroundings. With an engaging outdoor space, a relaxed atmosphere is created, interfacing with the interior-dining ambience. Brickhouse keeps its walls alive by inviting local street artists to cover them in art, thereby promoting local and international artists.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “With over 40 restaurants already in our portfolio, launching Brickhouse in Dubai marks a new step in our expansion plans. Our objective is to introduce an eclectic yet exciting concept that combines homemade authentic food that appeals to the city’s passionate food-lovers with a design-focused interior. Brickhouse aims to be a local eatery involved with the community and part of Dubai life and artistic scene. Our outlets are associated with the highest standards in every aspect, where our F&B professionals are highly trained. We are committed to continuing outstanding service through such innovative dining-concepts that underline our strength as a home-grown hospitality company with an increasing international reputation.”

Brickhouse Dubai is set to open shortly and the timing will be weekdays from 12pm until midnight and weekends from 12pm until 1am.

Burj Khalifa has opened doors to its high-end fitness and wellness retreat, The Burj Club, now offering memberships and day passes for non-members, who can access the fitness centres, spa, rooftop pool, lounge and indoor lap pool.

Located next to Burj Khalifa, The Burj Club has defined its reputation as the city’s most exclusive wellness retreat. Earlier open only for invited members, Burj Khalifa is now opening up the facility for more people, led by the strong demand from Dubai residents and visitors.

Ahmad Al Falasi, Executive Director, Group Operations, Emaar Properties, said: “The Burj Club has redefined the wellness and fitness scene of Dubai with its unbeatable combination of a prime location, extraordinary facilities and personalised attention by dedicated trainers. We are now extending access to The Burj Club and guests can indulge in a range of wellness and keep fit activities while enjoying panoramic views of the city including The Dubai Fountain. The tranquil spaces that it offers are a must-visit attraction for all wellness enthusiasts.”

Set over five levels, The Burj Club is a 6,320 square metre facility that includes fitness centres offering optimal workout space and featuring fully customisable state-of-the-art equipment. One level is reserved exclusively for ladies with a modern gymnasium and two fitness studios.

Offering an oasis of seclusion against the backdrop of The Dubai Fountain and Burj Khalifa is The Rooftop Pool and Lounge. Savour tempting cuisine and relish signature beverages with family and friends at The Rooftop. The chic venue offers a Miami-meets-Manhattan vibe with plush cabanas and lounge beds overlooking Burj Khalifa and The Dubai Fountain. Yoga lessons are offered during sunset set to resplendent views.

Another highlight of The Burj Club is the indoor, semi-Olympic size lap pool with dedicated changing facilities, aqua classes and special ladies only aqua morning sessions.

The Spa at The Burj Club is spread over two floors – one level for ladies and gents each – equipped with sauna, steam room and experience showers. The relaxation areas overlook the fascinating vistas of Downtown Dubai and beyond. Expert professionals offer a wide range of relaxing and rejuvenating body treatments, massages and facials.

The Burj Club offers fitness classes for members and non-members in circuit training, KO8 training and aqua aerobics, while swimming lessons are offered for both adults and children.

The Burj Club is a fascinating addition to the world-class lifestyle experiences in Downtown Dubai, the 500-acre mega-development of Emaar, described as ‘The Centre of Now.’

Q1 revenue grows 17% to AED 3.529 billion (US$ 961 million), led by significant progress in construction milestonesShopping malls & retail and hospitality & leisure businesses record revenue of AED 1.555 billion (US$ 423 million), 44% of the total revenueRevenue from international operations grew by 44% to AED 499 million (US$ 136 million) resulting from strong growth in EgyptDubai property sales increased by 70% to reach AED 4.194 billion (US$ 1.142 billion)Unveils iconic tower at Dubai Creek Harbour & marks record progress in first phase of Dubai Hills EstateDistributes dividend of 15% of the share capital, equivalent to AED 1.074 billion (US$ 292 million)
Dubai, UAE; May 1, 2016: Global developer Emaar Properties PJSC has recorded first-quarter (January to March) 2016 net profit of AED 1.205 billion (US$ 328 million). This is an increase of 17 per cent compared to the net profit of AED 1.026 billion (US$ 279 million) during the same period last year. Led by significant progress in construction of its projects, Emaar’s Q1 2016 revenue was AED 3.529 billion (US$ 961 million), 17 per cent higher than the Q1 2015 revenue of AED 3.024 billion (US$ 823 million).

Recurring revenues from the shopping malls and hospitality businesses during Q1 2016 were AED 1.555 billion (US$ 423 million), 44 per cent of the total revenue. International operations, led by the strong results primarily in Egypt among other markets, contributed AED 499 million (US$ 136 million) to revenue, a growth of 44 per cent over Q1 2015 revenue and accounting for 14 per cent of Emaar’s Q1 2016 revenue.

Mohamed Alabbar, Chairman of Emaar Properties, said: “The first-quarter results are a clear indicator of the growth we have achieved across all our three core businesses this year. Property sales in Dubai and other key international markets have gained momentum, a testament to our differentiating strength in offering the right property of choice for investors in premium locations.

“We are building on this positive trend by developing premium projects in exceptional locations, especially in Dubai, to support the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to establishing the city as a global leader in all sectors, and to complement the preparations for the Expo 2020 Dubai. This is highlighted by the launch of the iconic new tower in Dubai Creek Harbour and the planned opening of Dubai Opera in Downtown Dubai this year. Both will serve as magnets for investors and visitors.” Alabbar added: “We are also launching a new Retail District in Dubai Creek Harbour and expanding The Dubai Mall, in addition to rolling out 35 new hotels and serviced residences in Dubai and other international markets. The sustained recurring revenue from these assets will help create long-term value for our stakeholders.”

Highlighting its commitment to shareholders, Emaar has distributed a cash dividend of 15 per cent of the share capital, equivalent to AED 1.074 billion (US$ 292 million) for the year 2015.

Property sector growth

Emaar recorded Q1 2016 revenue of AED 1.974 billion (US$ 537 million) from its property business, 32 per cent higher than the same period in 2015.

In Q1 2016, Emaar has recorded strong sales of AED 5.151 billion (US$ 1.402 billion), a growth of 41 per cent over Q1 2015, led by robust sales in Dubai. The value of sales in Dubai during this quarter reached AED 4.194 billion (US$ 1.142 billion), 70 per cent higher than the first quarter of 2015.

In Egypt, where Emaar Misr, the subsidiary of Emaar Properties is listed on The Egyptian Exchange, sales during the first three months amounted to AED 683 million (US$ 186 million).

Property sales in Dubai were led by strong investor interest in Harbour Views at Dubai Creek Harbour, The Address Residences Dubai Opera and premium Sidra villas in Dubai Hills Estate. Emaar has awarded construction contract for Dubai Creek Residences in Dubai Creek Harbour and construction is progressing as per schedule.

Dubai Hills Estate has also evolved as a smart and green city with visitors treated to green avenues, serene lakes, waterbodies and roads. Featuring a brand-new championship golf course, it has achieved significant progress in construction. Premium villas have been developed that exude style and sophistication.

Building recurring revenue assets

During Q1 2016, Emaar Malls (DFM: EMAARMALLS), the shopping malls and retail business majority owned by Emaar, recorded revenues of AED 833 million (US$ 227 million) and net profit of AED 529 million (US$ 144 million), recording a growth of 22 per cent. Emaar Malls also distributed 10 per cent of the share capital, equivalent to AED 1.301 billion (US$ 354 million), as cash dividend to the shareholders.

Emaar’s hospitality, commercial leasing and entertainment businesses reported revenues of AED 722 million (US$ 197 million) during the first quarter of 2016.

The Address Hotels + Resorts, its flagship hotel brand, achieved 93 per cent occupancy rate during the first quarter, higher than the industry average.

Emaar Hospitality Group is rolling out the first property under its new Rove Hotels, a contemporary midscale hotel and residences brand developed as a joint venture with Meraas, in May. Rove Downtown Dubai, located right next to The Dubai Mall and with direct access to restaurants along Mohammed bin Rashid Boulevard, will feature 420 rooms.

With 196 million sq m of land bank in the UAE and key international markets, Emaar has assets valued at over AED 165.7 billion (US$ 45.1 billion).

An upscale boutique hotel concept, Vida Hotels and Resorts are urban hubs where inspiring minds meet and connectHotel and serviced residences complex located in the heart of Jeddah Gate, the elegant master-planned mixed-use development community by Emaar Middle East202 hotel rooms in a 14 floor tower and 162 serviced residences in a 25 floor tower for sale with amenities including innovative restaurant concepts, events spaces, spa, fitness centre and swimming pool.
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has marked its ambitious expansion to Saudi Arabia with the unveiling of its first hotel and serviced residence property in Jeddah Gate.

The 14 storey Vida Jeddah Gate hotel tower and the 25 storey Vida Residences Jeddah Gate tower are centrally located in Jeddah Gate, the elegant master-planned community by Emaar Middle East. The hotel and serviced residences offer sweeping views of Jeddah Gate and beyond, and are effortlessly accessible from the city centre.

There are 202 thoughtfully designed hotel rooms and suites in addition to the 162 serviced residences, which will be for sale, available in 1, 2, 3 and 4-bedrooms. The residences are ideal for families and professionals and will benefit from being served by dedicated Vida Hotels and Resorts staff members.

Family-friendly, Shari’ah compliant and environmentally responsible, the development takes design cues from Islamic heritage and the façade and textures will be reminiscent of Saudi architectural styles. It is envisaged as an exceptional hospitality offering that stands for upscale boutique style ambience, sophisticated energy and cultural inspiration.

Only five minutes away from the Al Haramain Express Train Station, Vida Jeddah Gate Hotel and Vida Residences Jeddah Gate are located near the headquarters of major banking institutions and the Jeddah Chamber of Commerce & Industry. The development is also in close proximity to the main railroad linking the two Holy Cities of Makkah, only 30 minutes away, and Madinah, only three hours away.

A refreshingly unique hotel and serviced residences concept for the new generation of business executives, entrepreneurs and leisure travellers, Vida Jeddah Gate and Vida Residences Jeddah Gate are distinguished by the warmth, simplicity and youthful vitality they exude. They create an invigorating environment for the younger generation and families with their focus on smart technology, elegant design, unobtrusive service standards and a fantastic location.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said the first expansion of the company’s operations into Saudi Arabia is underpinned by the renewed focus of the Kingdom to strengthen its tourism sector and the reputation of Jeddah as a hub for business and commerce.

“The new generation of Saudi entrepreneurs and professionals will find that the design, service, quality and facilities we offer will more than meet their expectations. Guests will enjoy the fact we have integrated technology into everything we do and offer fast connectivity. As a young brand for Emaar Hospitality Group, Vida Hotels and Resorts offers something new and different in terms of hotel experiences and Vida Jeddah Gate and Vida Residences Jeddah Gate will deliver exceptional experiences and value to our guests and residents for the first time in the Kingdom,” he added.

Vida Jeddah Gate will offer guests a wide breadth of amenities including an all-day dining restaurant, lobby lounge for quick bites, a signature restaurant and a bistro. It will have a dedicated events space that can host up to 120 people, ideal for corporate and social events. A fully-fledged spa and fitness centre, podium level pool, kids club and pool lounge will further celebrate a relaxed lifestyle. All these facilities are also accessible for Vida Residences Jeddah Gate residents.

With a total gross floor area of 519,204 sq ft, nearly equally split between the hotel and serviced residences, the new hospitality project is deploying the latest advances in green building design and construction to reduce the project’s energy footprint.

Vida Jeddah Gate and Vida Residences Jeddah Gate will contribute to the focus of the Saudi Commission for Tourism & National Heritage to strengthen the Kingdom’s tourism sector. Saudi Arabia recorded a 25 per cent increase in tourist arrivals in the first half of 2015.

Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, leisure assets and a dedicated Lifestyle Dining division in Dubai. It has also expanded to international markets including Turkey, Egypt, and Bahrain.

Emaar Hospitality Group has three hotel brands, each addressing a distinct niche: The Address Hotels + Resorts which is a premium luxury lifestyle brand, Vida Hotels and Resorts offering an upscale boutique experience and the contemporary midscale Rove Hotels, a joint venture with Meraas, a Dubai based holding company.

The Vida Hotels and Resorts brand is built on the fundamental brand values of freedom, flawless service, and responsibility and brings an unprecedented level of urban sophistication. It has two flagship properties in Dubai – Vida Downtown Dubai and Manzil Downtown Dubai – and marked its first international expansion with the Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain.

Two-tower development, a first for Rove Hotels, with dedicated hotel and serviced residences480-room hotel located centrally with direct link to Dubai International Convention Centre and Dubai International Financial CentreRove Home Satwa to feature 157 serviced residences in Satwa neighbourhood
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, today announced the launch of Rove Satwa, the seventh property under Rove Hotels, the new mid-market, new generation lifestyle brand.

A joint venture of Emaar and Meraas, a Dubai based holding company, Rove Hotels plans to roll out 10 hotels in Dubai by 2020 with over 2,660 rooms, unfolding a brand-new, contemporary mid-market hotel concept that will support the Expo 2020 Dubai.

Rove Satwa, located centrally in the Satwa neighbourhood with direct links through a walkway to the Dubai International Convention Centre and Dubai International Financial Centre, also marks the introduction of the first serviced residences under the Rove brand, named Rove Home.

An elegantly designed two-tower development, another first for Rove Hotels, will feature two dedicated towers – one for the 480-room Rove Satwa hotel and the other for the Rove Home Satwa with 157 branded residences.

Announcing the launch of Rove Satwa and Rove Home Satwa at the Arabian Travel Market (ATM 2016), Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said the seventh property under Rove Hotels complements the Dubai Tourism Vision 2020, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

“Rove Hotels addresses the growing need of the fast-growing value-conscious leisure and business travellers by offering them a value hospitality experience in central locations in the city. Serving as a smart, cultural hub for visitors, Rove Satwa will appeal to the value conscious, socially connected generation and modern traveller who explores without borders,” he said.

Chris Newman said the introduction of the Rove Home branded residence concept with Rove Home Satwa builds on the strong demand for value housing in Dubai. “We are pushing the boundaries in the affordable home sector with Rove Home Satwa, where investors have two advantages: the first is the opportunity to own a thoughtfully designed home at their price-points in a central location, and the second is to enjoy the fuss free service offered by Rove Hotels.”

Rove Satwa will feature all the distinguishing characteristics that make Rove Hotels an aspirational midscale brand. It will offer effortless connectivity, assured by the central location and ease of access to the Dubai Metro and public transport.

Further, Rove Satwa will also celebrate Dubai’s cultural heritage through thought-provoking artworks, specially commissioned for the hotel, by Emirati and local artists. This integration of local culture and arts into the hotel’s ethos assures a series of Instagrammable moments that will appeal to the culture-conscious, trendy global traveller.

The interiors of Rove Satwa and Rove Home Satwa draw influences from the neighbourhood, defined by Dubai’s heritage and modern outlook. All rooms are designed to deliver contemporary comfort and are spacious at 26 sq metres. Designer mattresses, a modern bathroom with power rain showers, 48-inch TV screens with media hub and free Wi-Fi are other essential features.

Designed for the tech-savvy generation, Rove Satwa and Rove Home Satwa will assure effortless connectivity throughout the guest journey. A Rove App will serve as a self-serve check-in station for the hotel, while late 2pm checkouts add to the traveller’s convenience. The hotel will also have a 24-hour self-service laundromat, boutique convenience store, luggage lockers and safety deposit boxes.

The Daily, the inimitable dining out destination at Rove Hotels, will feature at Rove Satwa too, serving as a culturally stimulating social hub. It serves as an all-day neighbourhood hangout with quality coffee and healthy comfort food inspired from across the globe served till late.

There will be flexible setups for meetings, events, networking and digital hangouts, through well-connected meeting rooms that can soon be booked online by the hour. A ‘Pit Stop’ is another specialty that is designed for more relaxed gatherings. A 24-hour gym, a welcoming pool and sun deck are other amenities for a relaxed lifestyle.

The Rove Hotels brand is simple yet inspirational, and forever true to its multi-cultural Dubai roots. Its hotels provide a social and cultural hub for international explorers, where efficiency and fuss-free are at the heart of the offering.

Announces expansion of The Address Hotels + Resorts to Fujairah and Vida Hotels and Resorts to Saudi Arabia14 new hotels and 10 serviced residences in the UAE; 5 hotels and 6 serviced residences in high-growth international marketsUnveils new concept in contemporary midscale serviced residences with first Rove HomeSigns partnership agreement with Dubai Opera as its ‘Official Hotel Partner’
Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, today announced its expansion plan, highlighted by 35 new hotels and serviced residences to open under its three flagship brands – The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – in Dubai, the UAE and key international markets.

The landmark expansion by the home-grown Dubai hospitality provider was unveiled on the sidelines of the Arabian Travel Market (ATM 2016), the leading, international travel and tourism event being held until April 28 at the Dubai International Convention Centre. Emaar Hospitality Group has a three-year agreement to be the Hotel Partner of the premier event.

Addressing a press conference, Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said that the high-profile expansion of the company includes the opening of new properties in Dubai, as well as new management contracts to operate hotels and serviced residences in Fujairah in the UAE and Saudi Arabia. Emaar has also signed management contracts for upcoming hotels and serviced residences projects in Bahrain, Turkey and Egypt.

“In just eight years since our inception, we have developed three compelling hotel brands with distinctive niches. Today, we are taking our home-grown expertise to international markets and newer geographies. The scope and scale of our expansion is set to establish Emaar Hospitality Group as a premier provider of world-class hospitality not just in the UAE but globally,” added Newman.

The new openings will take the total number of new hotel rooms being added by Emaar Hospitality Group in the UAE to 3,835 and the number of new serviced residences to 4,249. Internationally, Emaar will add to its portfolio 707 hotel rooms and 833 serviced residences.

Currently, Emaar Hospitality Group operates four hotels and two serviced residences in Dubai under The Address Hotels + Resorts, a premium luxury hotel and residences brand, and two hotels under Vida Hotels and Resorts, an upscale boutique lifestyle hotel and residences brand. Together, they offer 1,060 hotel rooms and 891 serviced residences. Emaar also manages the Nuran Marina Serviced Residences at Dubai Marina – the first of the serviced residences under the Nuran brand with 90 furnished residences which are fully serviced.

Launch of Rove Hotels

Among the highlights of Emaar Hospitality Group’s expansion is the roll-out this year of its new Rove Hotels, a contemporary new midscale hotel and residences brand developed as a joint venture with Meraas, a Dubai-based holding company. Rove Downtown Dubai, the first hotel under the brand, will open doors to guests in May offering 420 rooms, located right next to The Dubai Mall and with direct access to restaurants along Mohammed bin Rashid Boulevard.

At ATM, Emaar Hospitality Group also announced the launch of the Rove Satwa hotel with 480 rooms offering direct access to the Dubai International Convention Centre and Dubai International Financial Centre.

The twin-tower, located in the Satwa neighbourhood, will also feature Rove Home Satwa, the first serviced residence concept under Rove Hotels, with only 157 serviced residences open for sale to investors in the future.

Other upcoming properties under Rove Hotels in Dubai include: Rove Port Saeed (270 rooms next to the Dubai International Airport), Rove Oud Metha (286 rooms near Dubai Healthcare City), Rove Dubai Marina (384 rooms in Dubai Marina), Rove Al Jafiliya (270 rooms near Dubai World Trade Centre), and Rove At The Park (458 rooms next to Dubai Parks and Resorts). With three more properties to be announced soon, Rove Hotels plans to operate 10 hotels with over 2,660 keys to support the ongoing preparation for Expo 2020 Dubai.

Expanding The Address Hotels + Resorts

One of the key expansions by Emaar Hospitality Group in the UAE is its partnership with Eagle Hills, an Abu Dhabi-based private real estate investment and development company, to operate The Address Fujairah Resort + Spa, located in Sharm, known for its breathtaking mountain and sea views.

In addition to offering 196 luxury hotel rooms, The Address Hotels + Resorts will also operate 177 apartments set in four residential buildings as well as 10 luxurious villas under The Address Residences Fujairah Resort + Spa.

The Address Hotels + Resorts is also expanding in Dubai with the addition of three new hotels including The Address Boulevard Dubai (196 rooms and suites), The Address Sky View Dubai (169 rooms) and The Address Fountain Views Dubai (193 rooms) – all located in Downtown Dubai. The Address Downtown Dubai, with 196 rooms, is currently being redeveloped.

The new additions to the serviced residences portfolio in Dubai include: The Address Residences Boulevard Dubai (532), The Address Residences Sky View (524), The Address Residences Fountain Views (774) and The Address Residences Dubai Opera (809). The Address Residences Downtown Dubai with 626 fully-serviced homes is also being redeveloped.

The Address Hotels + Resorts has also secured international management agreements to operate hotels and serviced residences in Egypt with The Address Marassi Golf Resort + Spa and The Address Residences Marassi Golf Resort + Spa; in Turkey with The Address Istanbul, The Address Residences Istanbul and The Address Residences Emaar Square, and in Bahrain with The Address Marassi Al Bahrain and The Address Residences Marassi Al Bahrain.

Vida’s pan-Gulf expansion

In a significant move, Vida Hotels and Resorts, is entering the Saudi Arabian market with its first hotel and serviced residence project in Jeddah Gate, an elegant master-planned community by Emaar Middle East.

Vida Jeddah Gate has 202 thoughtfully designed rooms located in the heart of the development and Vida Residences Jeddah Gate with 162 serviced residences in 1, 2, 3 and 4-bedrooms ideal for families and business travellers.

Vida is also expanding to Bahrain through a management contract to operate the Vida Marassi Al Bahrain with 160 rooms offering sea-facing views, and the Vida Residences Marassi Al Bahrain with 140 elegant 1, 2, 3 and 4-bedroom homes in an idyllic setting.

In Dubai, Vida Hotels and Resorts is also expanding its footprint with two new hotels – Vida The Hills Dubai (157 rooms) and Vida Townsquare Dubai (160 rooms) – and three new serviced residences – Vida Residences The Hills (136 residences), Vida Residences Downtown Dubai (334 residences) and Vida Residences Townsquare Dubai (172 residences).

Partnership with Dubai Opera

Emaar Hospitality Group has also signed a strategic partnership agreement with Dubai Opera, the world-class multi-format performing arts venue opening this year in The Opera District in Downtown Dubai. As the ‘Official Hotel Partner of Dubai Opera,’ Emaar Hospitality Group assets will host the guests of the premier venue, host galas for selected premieres and private functions, and arrange special amenities for VIPs, among others. The partnership further reiterates Emaar’s strong home-grown competencies in providing exceptional hospitality experiences in Dubai.

“Across all our properties, the fundamental values that have defined our industry credentials will remain relevant – a superb location, exemplary customer service and a commitment to creating value for our guests,” concluded Newman.