In 2024, Emaar Properties continues to redefine luxury real estate in Dubai, establishing itself as a pioneer in the development of premier lifestyles and architectural marvels. This year, Emaar’s strategic vision focuses on launching and expanding iconic developments in Dubai that will enhance the city’s global appeal and attract investors.
Spectacular expansions and new launches of luxury homes
Emaar has announced significant expansions and new projects that prioritise luxury and sustainability, ensuring Dubai’s rapid transformation into a global real estate hotspot. One of the standout expansions is Emaar’s The Oasis, which has seen its land space more than double, resulting in a total development value of AED 73 billion, up from AED 34 billion. This expansion is not only in size, but also in the vision for a greener and more luxurious living environment, combining expansive green landscapes with cutting-edge residential amenities.
Emaar’s Oasis is designed to be a luxurious sanctuary, combining expansive green spaces with modern architectural designs. This development aims to strike a harmonious balance between urban and natural living, providing residents with a one-of-a-kind blend of tranquilly and convenience. The expansive green spaces will include parks, gardens, and recreational areas, creating a tranquil environment for residents to enjoy. The residential amenities will include world-class facilities such as gyms, swimming pools, and community centres, ensuring that every requirement is met within this exclusive enclave.
In addition, groundbreaking projects like The Heights Country Club & Wellness and the Grand Polo Club & Resort will open in 2024. These projects are expected to redefine high-end living in the UAE. The Heights Country Club & Wellness, which covers 81 million square feet and is valued at AED 55 billion, provides an exclusive retreat in Dubai with modern amenities and serene landscapes. Similarly, the Grand Polo Club & Resort spans over 60 million square feet and has a development value of AED 41 billion, promising an unparalleled wellness and luxury experience.
The Heights Country Club & Wellness is envisioned as a premier destination for those seeking a healthy lifestyle. This exclusive club will feature cutting-edge fitness facilities, a country club and wellness centre, and a variety of recreational opportunities. Residents, whether residing in luxury homes or townhouses, will have access to high-quality services and amenities tailored to their preferences, all aimed at improving health and well-being. The serene landscapes surrounding the centre will provide a peaceful escape from the hustle and bustle of the city, allowing residents to rejuvenate and relax in a luxurious setting.
The Grand Polo Club & Resort, on the other hand, will attract equestrian enthusiasts and those who value the finer things in life. The resort will feature world-class polo facilities, luxurious accommodations, and a variety of dining and entertainment options. Guests can expect an unforgettable experience that combines the excitement of polo with the elegance and sophistication of a luxury resort. This development aims to attract both local and international visitors, bolstering Dubai’s reputation as a premier luxury destination.
Innovative Retail and Entertainment Hubs
Emaar has expanded its portfolio of luxury developments by unveiling ‘Dubai Square‘ in Dubai Creek Harbour, a futuristic fusion of retail, dining, and entertainment that will become Dubai’s second-largest shopping mall. This project will incorporate cutting-edge technology and innovative concepts to elevate the shopping experience far beyond traditional setups.
Dubai Square is set to be a thriving hub of activity, offering a diverse array of retail and entertainment options in a prestigious location. This luxury property will feature a mix of high-end and boutique stores, providing shoppers with a wide range of choices. Gourmet restaurants, casual eateries, and international cuisine will cater to all tastes, enhancing the luxurious lifestyle experience. The entertainment offerings will be equally impressive, with virtual reality experiences, interactive installations, and live performances. Dubai Square aims to set a new standard for shopping and entertainment, combining technology and innovation to provide visitors with an unforgettable experience.
Additionally, Emaar has revealed its plans for the Music, Colour and Fire Plaza at Dubai Square in Dubai Creek Harbour; an innovative addition that highlights Dubai’s commitment to cutting-edge design and creating remarkable urban experiences.
Surrounding the upcoming Dubai Creek Tower, the plaza will feature a mesmerising display of fire, vibrant colours, and synchronised music. When inactive, this distinctive addition will transform the plaza into a lively public space inviting visitors to walk and engage with their surroundings. The design ensures the area remains functional and accessible when the Music feature is deactivated, offering a dynamic and versatile experience for all.
Record Growth and Future Outlook
Emaar’s financial growth in 2023 was impressive, with property sales up 22% to AED 37.4 billion. The success of 27 new project launches last year, EMAAR sales record a 50% increase in Q1 2024, indicating continued growth and profitability. These projects aim not only to meet Emaar’s high standards of luxury and innovation, but also to anticipate future needs in the global real estate market.
Emaar’s ongoing commitment to improving Dubai’s infrastructure and global standing through luxury real estate development demonstrates a clear strategy for 2024 and beyond. These efforts are likely to continue to attract a global audience looking to invest in one of the world’s most dynamic real estate markets.
The strategic vision for 2024 includes a focus on sustainability and innovation, ensuring Emaar’s position at the forefront of the real estate industry. The company is investing in advanced technologies and sustainable practices to create developments that are both luxurious and environmentally friendly. This commitment to sustainability is evident in the design and construction of new projects aimed at reducing environmental impact and promoting a greener future.
Emaar’s ambitious projects and strategic expansions are shaping not only Dubai’s physical landscape but also its economic and cultural future, ensuring the city’s position as a global hub for luxury living. The company’s vision for 2024 is to continue setting new standards in luxury real estate by creating masterpiece developments nestled in prestigious locations. These iconic residences will benefit residents by enhancing their quality of life while attracting global investors.
Finally, Emaar’s vision for 2024 reflects its commitment to excellence and innovation in the luxury real estate market. Emaar, with a focus on sustainability, cutting-edge technology, and unparalleled luxury, is well-positioned to lead Dubai into a new era of prosperity and global recognition. As the city grows, Emaar’s developments will play an important role in shaping its future, ensuring that Dubai remains a beacon of luxury and innovation for many years to come.
Emaar’s approach to real estate development in 2024 highlights the importance of combining luxury and sustainability. Each project is meticulously planned to provide residents with an extraordinary living experience while also helping to create a greener, more sustainable future. This dual focus not only increases the appeal of Emaar’s developments, but also aligns with global trends towards sustainable urban living.
Looking ahead, Emaar’s commitment to innovation and quality will likely lead to the introduction of even more ground-breaking projects in prestigious locations. As the company continues to push the boundaries of luxury real estate, it will undoubtedly attract a diverse range of investors and residents seeking the unparalleled lifestyle Emaar offers. With luxury home, apartments, villas, and townhouses, Emaar provides the perfect setting for anyone looking to find their dream home.