Emaar Brand Guidelines
Brand Values
Customer First
Customers are our number one priority. We take pride in delivering on our promises and above all we value the trust they place in us to deliver flawless products, services, and experiences.
Fast Paced
Speed is everything in business. We evolve and adapt quickly and have the willpower, skills, knowledge and passion needed to deliver extraordinary speed for our customers.
Ownership Mindset
No detail is too small, no challenge is too big and no ambition is too great. We drive efficiency and effectiveness into every corner of our business, so we are fit for the future and to compete.
Talent & Tenacity
Our people are heroes, super humans and warriors. We are a team of great pooled talent that dream big and act quickly, with high energy and positivity.
Adaptability
We keep up with the times, disrupting and challenging the status quo, We challenge conventional wisdom and ourselves, we expect the unexpected, and we develop products and services that reflect the future.
Brand mission
By crafting innovative lifestyle offerings that are future-proof, our mission is to create enormous value for our residents, investors, visitors, shareholders and the economy.
Brand Vision
To be the world's most trusted and valuable company, enriching lives, powered by the best people.
Brand Promise
By crafting innovative lifestyle offerings that are future-proof, our mission is to create enormous value for our residents, investors, visitors, shareholders and the economy.
Brand Personality
To be the world's most trusted and valuable company, enriching lives, powered by the best people.
The logo
OverviewThe wordmark logo is the most visible element of the EMAAR brand identity. A recognisable signature across all EMAAR communications and a guarantee of quality that unites all collateral, from print and online to property signages.
The English wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
The Arabic wordmark is a bespoke typeface that has been created specifically for the EMAAR Corporate brand. It is modern yet rooted in tradition.
The EMAAR corporate logo is our most important asset and should always be applied correctly. Do not alter or modify the wordmark in any way.
Logo clear zone
The clear zone is the space around the logo which should always remain clear.
It is defined by the height of the E in the english EMAAR wordmark logo, the Height of the letter 'Aleph' or the first letter in the Arabic wordmark, and the overall height of the brandmark.
No other graphic elements or typography should sit within this area.
Where possible, the clear zone should be increased to allow the logo to stand out within the composition.
EMAAR Wordmark in translation
When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom- made to ensure legibility and should not be altered or modified in any way.
Social media accounts and profile picture
Using the EMAAR logo, name or destination is strictly prohibited for social media accounts (for example, “EMAAR_Arabian_Ranches” or destination “Azalea_in_Arabian_Ranches”).
Partnership Brand are not permitted to use the EMAAR logo or destination logo as their social media profile picture.
English Fonts
When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom- made to ensure legibility and should not be altered or modified in any way.
The primary EMAAR Corporate English typeface is Optima, which is reserved exclusively for headlines within advertising applications.
Arabic Fonts
When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom- made to ensure legibility and should not be altered or modified in any way.
The secondary EMAAR Corporate Arabic typeface is GE SS, which is used for subheadings and body copy only.
Web safe fonts
(English)When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom- made to ensure legibility and should not be altered or modified in any way.
If the secondary EMAAR Corporate English typeface (Adobe Garamond Pro) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Georgia Regular.
Web safe fonts
(Arabic)When promoting EMAAR outside of the UAE, different lock ups of the wordmark should be used in each market. Each lock up is custom- made to ensure legibility and should not be altered or modified in any way.
If the secondary EMAAR Corporate Arabic typeface (GE SS) is not applicable, then a secondary web-safe font should be used for subheadings and body copy. The secondary web-safe font is Arial Regular.
Social media accounts and profile picture
(Print / Digital)The EMAAR colour palette is made up of four colours used varyingly across EMAAR’S print and digital presence.
Co-branding lock-up
(Longer Version)The partnered brands logo should always be in proportion with the EMAAR logo.
If the width of the partnered brands logo is significantly smaller when compared to the EMAAR logo width, it should be optimised by using the height of the EMAAR logo, and vice- versa.
(Vertical Version)When EMAAR collaborating with another brand, the collaborate brand logo has to be the same width of EMAAR Logo on vertical lock up. On the horziaontal lock up version, the collaborate brand logo has to be the same height of EMAAR logo.
For some of the brand logo that is vertically higher, it should be proportionally balanced with the Emaar Logo as shown in here.