• Spectacularly located on the Creek Beach with direct access to the beach, Vida Residences Creek Beach is adjacent to the Vida Creek Beach Hotel
  • The first high-rise building in Creek Beach District, the 33-storey tower offers elegantly designed beachside residences and a limited collection of 1, 2 and 3-bedroom apartments with breathtaking views of Burj Khalifa, Ras Al Khor Wildlife Sanctuary, and Creek Island
  • Sales of Vida Residences Creek Beach launched on December 5, 2019

 

Dubai, UAE – December 11 2019: The ultimate waterfront lifestyle awaits at Vida Residences Creek Beach with new residential apartments offering breathtaking views of the city now available for purchase.  Announced as the last property launch in the community, the new residential apartments are located on Creek Beach and within the Dubai Creek Harbour. The award-winning 33-storey tower brings a new dimension to city-living, seamlessly blending the best waterfront experience with mainland convenience.

Bright and sophisticated, Vida Residences Creek Beach has a luxurious collection of 1, 2 and 3-bedroom apartments offering spectacular views of the Dubai Creek Harbour Observation Tower, Burj Khalifa, Creek Island and canal as well as the Ras Al Khor Wildlife Sanctuary. The developer is offering investors the freedom to choose the perfect scenic view for them.

Vida Residences Creek Beach apartments are elegantly designed with architecture inspired by the Moorish style of Alhambra, Seville and Cordoba, with light, air and water undertones culminating in the residence’s picturesque identity. The understated luxury of the interiors serves as a tribute to the beauty of its waterfront setting.

The apartments also make for the perfect vacation residence, providing direct access to dining experiences, shopping outlets, and a luxury spa at the adjacent Vida Creek Beach Hotel. Residents can also enjoy a plethora of amenities such as 24×7 concierge service, a fully equipped gym, private courtyards and barbecue areas, whilst benefitting from exclusive hotel rates. Residents also have exclusive access to a 300-metre private beach as well as the Creek Marina, a city-harbour getaway with a world-class yacht club and other amenities, offering residents both urban and beach experiences.

To purchase your dream home, visit Dubai Creek Harbour Sales Centre in Ras Al Khor; Emaar Sales Centre in Downtown Dubai; Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The sales centres are open from Sat. to Thurs., 9.30am to 7pm, and on Fri. from 2pm to 7pm in all locations except the Abu Dhabi Sales Centre. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: sales_enquiry@emaar.ae.

 

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square meters of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centerpiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubaiwww.twitter.com/emaardubaiwww.instagram.com/emaardubai

 

About Dubai Holding:

Dubai Holding is an investment conglomerate with operations in 24 countries employing over 22,000 people. Established in 2004, Dubai Holding today manages an AED 130 billion portfolio of assets, which supports the strong development of Dubai’s non-oil economy across sectors including; tourism, hospitality, real estate, media, ICT, education, design and trade. Its portfolio includes TECOM Group, which manages 11 of Dubai’s most successful business communities; Jumeirah Group, the hospitality arm which owns and operates 22 hotel developments in 11 destinations in 9 countries; Dubai Properties Group, one of the largest fully integrated and community development business in Dubai; Family Entertainment and New Media, which implements a strategic plan to develop new family destinations and further grow digital media business lines.

Dubai Holding’s current project pipeline will add significantly to the Emirate’s portfolio of landmarks. This includes Mall of the World, all-season city district comprising the world’s largest retail network; and Dubai Creek Harbour, a joint venture with Emaar Properties to build a futuristic waterfront city at The Lagoons. Dubai Holding plays an influential role in delivering on Dubai’s economic diversification strategy and initiatives such as Tourism Vision 2020, Dubai Smart City, UAE National Innovation Strategy, Dubai Industrial Strategy and Capital of Islamic Economy.

Dubai, UAE, 18 November 2019: Emaar Properties has announced the launch of The Valley, a new master development on Dubai-Al Ain Road. Running through the heart of this groundbreaking masterplan is a lush green ribbon of breathtaking landscape, connecting residents with never-before-seen vast open spaces and mega-amenities, inspiring the name; The Valley.

Designed for those who desire a balanced lifestyle, the various activity offerings inspire limitless exploration and boundless dreaming at the doorstep of its residents. The master development will feature expertly designed townhouses in addition to world-class amenities nurturing a strong sense of community and family-friendly living, with retail, entertainment, recreational, educational and health facilities.

The Valley offers a compelling investment opportunity for those within the mid-income residential market and will feature all the conveniences of the city allowing families and first-time buyers alike to own a piece of future living.

This development supports the growth of Dubai, extending the map to offer a sanctuary equipped with world class amenities, located just five minutes away from the Sevens Stadium, eight minutes’ drive from Dubai Outlet Mall, and 25 minutes’ drive from both Downtown Dubai and Dubai International Airport. The masterplan is further supported with improvements currently taking place on the Dubai-Al Ain Road, taking it from three to six lanes, as a part of the AED 2 billion upgrade announced in July of this year.

Commenting on the launch, Mohamad Alabbar, Chairman of Emaar said “Redefining the landscape of Dubai is at the core of Emaar’s story; and The Valley encapsulates this next chapter. We are attuned to the future trends of the property market and look forward to building the city’s first-ever self-contained town where the infrastructure fosters social cohesion and authentic interaction, two critical aspects of modern dwelling.”

The first cluster of townhouses at The Valley, named Eden, is due to be ready in Q4, 2022 and will offer 3- and 4-bedroom villas in three architectural styles: Spruce, May Bell and Iris. The property will boast easy access to a series of outdoor parks; with the Town Center, designed to be the weekend destination and central hub for residents with an array of indoor and outdoor retail and entertainment facilities on offer; an Urban Beach called Golden Beach; Kids’ Dale; a Sports Village; The Pavilion and various community facilities for all residents to enjoy and thrive, at the centre of the community.

Potential investors can visit the Emaar Sales Centre at Downtown Dubai, Dubai Creek Harbour Sales Pavilion in Ras Al Khor, and Dubai Hills Estate Sales Centre on Umm Suqeim Road for enquiries.

For more information, call 800 36227(UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae. Also, visit the online sales center at www.emaar.com

Emaar offers long-term investors and end-users the opportunity to register for the Emaar Preferred Access program, at www.emaar.com. More information on the project is also available through the ‘Online Sales Centre’ feature on Emaar’s e-Services App.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square meters of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centerpiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

Dubai, UAE; October 20th, 2019: Emaar, today officially announced the opening of ‘The Dubai Stars’, a walkable, star-studded attraction in Downtown Dubai. The stellar walkway hosting stars was unveiled at a press conference attended by some of the celebrities awarded with a Dubai Star in the first phase of the launch.

The milestone event was graced by the presence of celebrities and influencers from across the globe including the painter, photographer and sculptor Mattar Bin Lahej; former Al-Hilal footballer Yasser Saeed Al-Qahtani; comedian, actor, film producer, television presenter, and a renowned television personality Ahmed Helmy; film actress Sonam Kapoor Ahuja; singer Balqees Fathi; playback singer, music composer and actor Muhammad Atif Aslam; actress Mona Zaki; and internet star Khalid Al Ameri.

Shymaa Binbrek, General Manager, Downtown Dubai, said, “In a city that has embraced the idea of multiculturalism, we take pride in implementing an initiative that will resonate with the local expatriate population and tourists visiting the emirate. The Dubai Stars, surrounded by landmark attractions such as Burj Khalifa, The Dubai Mall and Dubai Opera, is touted to become one of the most-visited destinations in Dubai.”

Upon completion, the stars embedded sidewalk will celebrate 10,000 famous personalities from the worlds of music, film, art, architecture, sports and literature.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square metres of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

EMR tokens will be tradable, exchangeable, and redeemable

Dubai, UAE — 14 October, 2019 — Emaar, the Dubai-based property developer, is releasing a new blockchain-based referral and loyalty platform later this year. Named EMR, the platform aims to reward Emaar customers with tokens for their loyalty and business referrals. EMR tokens will not only be redeemable in Emaar’s real estate, hotels, ecommerce operations and malls, but can also be traded with other users.

This is the first product of its kind being launched in the world, which aims to provide Emaar’s customers with digital tokens using blockchain technology on a mobile application. Tokenisation of loyalty points not only provides users with all the benefits current loyalty schemes offer, but also provides real monetary value through external trading platforms.

Mohamed Alabbar, Chairman of Emaar, stated: “We didn’t become Emaar by standing still, or by thinking small. By launching the EMR utility token ecosystem, Emaar is expanding the concept of connection. We aren’t just looking into the future — we are building it.”

Consumers will be able to use Emaar’s dedicated EMR mobile application on Android and iOS to access the referral and loyalty system and earn or redeem EMR tokens. The platform and tokens are built on Quorum, the JPmorgan variant of Ethereum, and are expected to be released before the end of the year, with an early sale of rights having been conducted by Bitcoin Suisse AG and ending in October.

Hadi Kabalan, Director of Tokenisation at Emaar, said: “We have an existing ecosystem and a large customer base, as well as millions of further potential users globally who have yet to discover Emaar. Our blockchain token platform positions us to grow our user engagement with today’s digital-native, mobile-first generation who expect a fairer internet and want to be part of the conversation.”

The recent Tokenization, Loyalty and Blockchain survey by KPMG LLP revealed that consumers across all age groups are increasingly willing to make purchases with tokens, indicating a wide range of new opportunities for businesses to engage with their customers and transform commerce using blockchain. The findings also highlighted the fact that the majority of consumers familiar with the definition of blockchain-based tokens believe it will enable them to make better use of loyalty reward points.

Editor notes

About Emaar Properties PJSC –

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the

world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,00 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square metres of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now launched, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

  • Funds raised will fuel global property developer’s expansion plans
  • Listing reinforces Dubai’s growth as global capital of Islamic economy

 

Dubai, Sept 30 2019 – Mohamed Alabbar, Chairman of Emaar Properties, rang the Nasdaq Dubai market-opening bell today to celebrate the listing of a 500 million USD Sukuk.

The capital raised will support Emaar Properties’ regional and international expansion plans. The 10-year Sukuk has an annual return rate of 3.875% and is part of Emaar’s 2 billion USD bond issuance programme.

 

Mohamed Alabbar, Chairman of Emaar Properties, said: “The growth of the sukuk market has been tremendous and has helped bridge the gap in infrastructure financing particularly with projects linking to the real economy. Listing our Sukuk on Nasdaq Dubai provides our issuance with a well-regulated platform with high visibility and close links to market participants regionally and around the world.”

 

His Excellency Essa Kazim, Governor of Dubai International Financial Centre, Secretary General of Dubai Islamic Economy Development Centre, and Chairman of Dubai Financial Market, said: “The cooperation between Emaar group and Nasdaq Dubai underlines Dubai’s strength and depth in the Sukuk sector as part of the Emirate’s growth as the global Capital of the Islamic Economy, under the initiative launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai. Dubai will continue to develop its exchange infrastructure to serve Sukuk issuers seeking an effective listing environment.”

A 750 million US dollar Sukuk issued by Emaar Properties in 2016 is also listed on Nasdaq Dubai, as well as a 750 million US dollar Sukuk listed by Emaar Malls in 2014.

 

Abdul Wahed Al Fahim, Chairman of Nasdaq Dubai, said: “This listing by Emaar Properties underlines the strong activity that we are seeing in the Sukuk sector, with listings so far this year on Nasdaq Dubai from UAE and overseas issuers valued at a total of 8.85 billion US dollars. The exchange will maintain its strong support for Sukuk issuances for the benefit of issuers and investors and to promote successful economic development.”

Hamed Ali, Chief Executive of Nasdaq Dubai, said: “We look forward to further strengthening our close collaboration with the Emaar group, in order to support its financing activities as it expands its development as one of the UAE’s most dynamic and prominent enterprises. As one of the world’s largest exchanges for Sukuk listings with a total nominal value of 58.7 billion US dollars, with 55% of that value coming from non-UAE issuers, we are preparing for further listings from a range of regional and international public and private sector issuers.”

Emaar Properties’ 500 million USD Sukuk listed exclusively on Nasdaq Dubai on September 18, 2019.

 

About Nasdaq Dubai

Nasdaq Dubai is the international financial exchange serving the region between Western Europe and East Asia. It welcomes regional as well as global issuers that seek regional and international investment. The exchange currently lists shares, derivatives, Sukuk (Islamic bonds), conventional bonds and Real Estate Investment Trusts (REITS).

The majority shareholder of Nasdaq Dubai is Dubai Financial Market with a two-thirds stake. Borse Dubai owns one third of the shares. The regulator of Nasdaq Dubai is the Dubai Financial Services Authority (DFSA). Nasdaq Dubai is located in the Dubai International Financial Centre (DIFC).

 

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square metres of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubaiwww.twitter.com/emaardubaiwww.instagram.com/emaardubai

  • Ease by Emaar is a pioneering concept that provides property management services, handling holiday homes on behalf of investors, providing high return on investment 
  • The holiday homes market has grown by 161% according to a study by Knight Frank 
  • South Beach, situated in Emaar Beachfront, is the first residential premium waterfront development to be listed on Ease by Emaar. It offers residents views of one of the world’s best waterscapes along with direct access to their own private beach
  • Located in one of Dubai’s most enviable destinations, the development comprises of 1-, 2- and 3- bedroom fully furnished apartments, making it convenient for investors to move in or rent their property with Ease by Emaar

 

Dubai, UAE; September 4, 2019: Emaar, a Dubai-based global property developer and provider of premium lifestyles, today announced the launch of Ease by Emaar – a streamlined short-term rental concept that provides global travellers exceptional stays in elegant homes handpicked by Emaar in their integrated communities.

During the launch event, the developer also unveiled ‘South Beach’, a premium residential beachfront development in Emaar Beachfront offering a unique blend of cosmopolitan living and serene seaside lifestyles. Comprising of 1-, 2-, and 3-bedroom apartments with exquisite furnishings, this will be the first waterfront development to be listed on Ease by Emaar for visitors to experience the epitome of leisure, comfort and lavish living.

For guests, Ease by Emaar opens a new avenue for visitors to experience a premium lifestyle located in some of the most sought-after destinations in the city. Guests are provided with unrivalled hospitality such as hotel-grade housekeeping and amenities, and a digital mobile concierge, ensuring guests get all the information needed to experience the city, anytime, anywhere. Other amenities offered to guests include unlimited Wi-Fi, a welcome pack, and on-demand Google Smart Home devices such as Chromecasts for streaming entertainment channels and others. Guests can also get an ‘Ease Pass,’ which provides unbelievable offers and deals to the city’s major attractions. This includes U by Emaar special upgrades, discounts on Emaar hospitality restaurants, and deals to Emaar entertainment attractions such as At The Top, Burj Khalifa, Reel Cinemas and others.

Residents of South Beach can also engage in water-sports activities and various lifestyle amenities such as a swimming pool, fitness centre and an extensive choice of play areas for children. Investors in this development will have the option to let Ease by Emaar manage their property at no additional cost for the first three years post-completion.

Emaar Beachfront, which is easily accessible via Sheikh Zayed Road, features uninterrupted captivating views of the waterfront and access to pristine private beaches.

For investors, the innovative technological infrastructure offers the opportunity to fill the market gap for short-term rentals and helps them capitalise on an emerging business model, helping them earn substantial returns. Emaar-owned Ease provides an end-to-end property management service, including property setup, reservations management, guest hosting, housekeeping, maintenance, government licensing, and distribution of the listing across Airbnb, Booking.com, Expedia, Agoda, and over 50 other channels.

To list your home, book a stay or to get more details, email at team@ease.aeor call +97152 458 0688. For more details on the launch of South Beach (Marina Vista by Emaar) on Emaar Beachfront, visit the Emaar Sales Centres in Downtown Dubai; Dubai Creek Harbour Sales Centre in Ras Al Khor; Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The sales centres are open from Saturday to Thursday, 9.30am to 7pm, and on Friday from 2pm to 7pm in all locations except the Abu Dhabi Sales Centre. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: sales_enquiry@emaar.ae

Emaar’s hospitality and leisure subsidiary has 12 operational hotels and 3 serviced residences in DubaiAnnounced development pipeline of over 35 projects in the UAE, Saudi Arabia, Bahrain, Egypt, Turkey and The MaldivesPortfolio of 50 hospitality projects – both operational and upcoming – offering more than 25,000 rooms and residencesShowcases diverse portfolio of hotels, serviced¬ residences, leisure clubs and lifestyle dining venues at the Arabian Travel Market 2018
Dubai, UAE; April 22, 2018: Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, today announced that it has marked a historic milestone of 50 hotel projects in its portfolio, including 35 upcoming projects in the UAE and international markets, as well as 15 hotels and serviced residences that are operational in Dubai.

Announcing the breakthrough evolution of Dubai’s home-grown hospitality company, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said that several new management agreements are being finalised to be potentially announced during the Arabian Travel Market 2018.

“Since 2007, we have been shaping a new identity and presence in the hospitality scene, and with three distinctive brands, we have now achieved a remarkable milestone in our growth journey of having a robust portfolio of 50 hospitality projects – both operational and upcoming – together offering more than 25,000 rooms and residences. While our primary footprint is the UAE and the Middle East and North Africa region, we are delighted by the response from owners and developers to our hotel concepts, and are expanding to new geographies,” said Harnisch.

Emaar Hospitality Group’s upcoming international projects are in Saudi Arabia, Bahrain, Egypt, Turkey and The Maldives, with new destinations to be added shortly. In the UAE, the Group has expanded its presence from Dubai to Abu Dhabi, Sharjah, Ras Al Khaimah and Fujairah. “Our ambition is to be one of the world’s most admired and trusted hospitality companies, and with Dubai evolving as a global tourism and business hub, we have earned remarkable brand recognition in global markets that power our onward journey,” said Harnisch.

Three brands, three experiences

With a focus on brand differentiation to drive deep customer personalisation, Emaar Hospitality Group has launched three hotel brands – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels, the latter developed as a joint venture between Emaar Properties and Meraas Holding.

Addressing the media at a press conference held during Arabian Travel Market, Harnisch said that each of the three brands has gained significant traction – and are fast-expanding their footprint to meet the fast needs and aspirations of a fast-changing tourist demographic, especially with a focus on the millennial travellers and new generation of entrepreneurs.

“Across the MENA region, there is a strong focus on economic diversification with tourism and hospitality serving as central pillars of the strategic vision outlined by governments. The UAE Vision 2021 and Saudi Vision 2030, for example, outline the important role that the hospitality sector plays in job creation and in diversifying non-oil revenues. Our strategy is to leverage the growth of the Middle East’s tourism sector, which grew 5 per cent in 2017, by strengthening the hospitality infrastructure and assuring visitors distinctive guest experiences through our hotel projects,” said Harnisch.

A focus on digitisation

The expansion of Emaar Hospitality Group is complemented through higher operational efficiency and a customer-first approach highlighted through an organisation-wide digital transformation strategy. In addition to working with tech-leaders such as Microsoft and Accenture, the Group has launched three digital initiatives that will set industry-firsts.

The first project focuses on bringing seamless service to the guest, ensuring they can check-in/check-out anytime, anywhere. The second leads to the transformation of hotel rooms as intelligent rooms that tunes itself to the preferences of the guest through machine learning and Artificial Intelligence. The third project draws on digital collaterals to free up space in guest rooms and public spaces whereby the Group will introduce digital storage and connected processes to create social spaces for better guest interaction and fun activities.

Exclusive showcase at ATM 2018

As of April 2018, Emaar Hospitality Group has 12 operational hotels in Dubai – five each under the Address and Rove brands and two by Vida. The development pipeline in the UAE includes 12 Address, nine Vida and four Rove hotels. Internationally, seven Address hotels are being developed in addition to three Vida properties and one Rove hotel.

Having won several international accolades and recognitions, the operational and upcoming properties of Emaar Hospitality Group are being showcased at its dedicated pavilion at the Arabian Travel Market to be held from April 22 to 25, 2018, at the Dubai International Convention Centre. Visit Emaar’s pavilion in Sheikh Saeed Hall, Stand HC0220.

Rove Dubai Marina is the fifth Rove Hotels property, a contemporary midscale brand for the new generation of travellersLocated centrally in Dubai Marina, the new Rove Hotels property, with 384 rooms, stands out for its techno-hub that creates lively social places for the connected generationIn walking distance to The Beach and Dubai Marina Mall, Rove Dubai Marina is well-networked with the Dubai Metro, Dubai Tram and from Sheikh Zayed Road
A refreshing new hospitality experience that celebrates the inspired setting of its waterfront location opens doors today in Dubai Marina. Rove Dubai Marina, the fifth hotel in Dubai under the contemporary midscale Rove Hotels brand, will welcome its first guests – leisure and business – with its vibrant setting, central location and tech-savvy environment for the socially connected new generation.

Rove Dubai Marina brings a new hospitality choice to visitors to the city, with its stylish marina-front setting and is designed for the new generation traveller who recognises value, stays connected through technology and cherishes culturally-inspired surroundings. A differentiating factor of Rove Dubai Marina is its techno-hub, which creates lively social places for the connected generation.

A joint venture between Meraas and Emaar Properties PJSC, Rove Hotels currently has four operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre. Several Rove Hotels are being planned in other locations within the city.

Rove Dubai Marina has 384 rooms that present a design-influenced lifestyle choice for value-conscious leisure and business travellers. Located centrally in one of the region’s largest waterfront developments, the hotel offers leisure guests the ease of accessing Dubai’s popular beaches as well as a vibrant marina. The Dubai Marina Mall, with a vivid array of retail and leisure choices, is located nearby as well as the Dubai Marina Yacht Club that serves as a prestigious address for marina enthusiasts and The Beach, an upbeat urban waterfront destination created by Meraas.

For business guests, Rove Dubai Marina serves as a preferred hotel to access the nerve-centres of the city including the Dubai Internet City, Dubai Media City, Knowledge Village and Jebel Ali Free Zone. Apart from ease of access from Sheikh Zayed Road, guests can benefit from the connectivity offered by the Dubai Metro and Dubai Tram. This also makes the hotel ideally suited for the fast-growing meetings, incentives, conferences and exhibitions tourism sector of Dubai.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Dubai Marina is a popular getaway and residential destination in the city, defined by its waterfront location and its vibrant nightlife, restaurants and leisure choices. Rove Dubai Marina embodies the values of Rove Hotels in presenting a distinctive hotel in a central location where guests can stay connected. With the opening of Rove Dubai Marina, we are bringing the Rove experience closer to more people in central hubs, and supporting the Dubai Tourism Vision to diversify the hospitality offering to suit the aspirations of the new generation of travellers.”

Paul Bridger, Corporate Director of Operations of Rove Hotels, added: “Rove Dubai Marina serves as an ideal destination for leisure and business travellers as its central location serves the requirements of both segments. Every aspect of the hotel is thoughtfully designed to create value for our guests. Just steps away from the sandy beaches and with all the standard features that Rovers have come to adore, Rove Dubai Marina will also serve the growing staycation market.”

Rove Dubai Marina assures the fuss-free relaxed ambience that guests seek. Comfortable rooms with 48-inch TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi anytime, anywhere, power showers in ultramodern bathrooms, interconnecting rooms for families, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, a 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more await guests. As is standard at Rove Hotels, guests have the convenience of late check-out at 2pm.

Rove Dubai Marina has the ultimate neighbourhood hangout in The Daily, the all-day restaurant that serves a bevy of lip-smacking international flavours and amazing booster beverages, backed by crisp service and a switched-on coffee culture. Expect something new and exciting, yet comfortingly familiar.

With well-connected rooms, event spaces at Rove Dubai Marina can be tailored for every need. The hotel offers Plan & Meet rates to match the social and business needs of guests 24 hours a day, while the Rove Pit Stop is ideal for informal chats and socialising. For power-meetings, The Daily serves lunch, while coffee, tea and water are complimentary. Not to be missed is the celebration of local art, which gives Rove Dubai Marina an innate charm, with artworks celebrating its waterfront location through its cool and funky creatives.

Rove Dubai Marina is that perfect addition to the Rove Hotels portfolio, designed for the modern nomad who roams freely, and is interested in exploring the city’s identity, as well as for those who travel for business or leisure.

140-room Address Marassi Beach Resort is among 14 upcoming Address Hotels + ResortsA part of Emaar Misr’s Marassi, hotel project has an idyllic location overlooking the turquoise waters of Sidi Abdel Rahman Bay
Address Marassi Beach Resort, the second hotel project by Emaar Hospitality Group in Egypt, is redefining the standards of world-class hospitality with its idyllic waterfront location by the Mediterranean Sea, overlooking the turquoise waters of the Sidi Abdel Rahman Bay.

An integral part of Marassi, the master-planned touristic and residential development by Emaar Misr (EGX: EMFD.CA), Address Marassi Beach Resort was unveiled earlier this year at the Arabian Travel Market in Dubai. Featuring only 140 luxury rooms and suites, along the North Coast of El Alamein, the hotel is one of the 14 upcoming projects under Address Hotels + Resorts, the premium luxury hotel and serviced residences brand of Emaar Hospitality Group.

With five operational hotels in Dubai, Address Hotels + Resorts has positioned its properties as a choice perfect for business, leisure and group travellers. Positioning its messaging as ‘Where life happens’, Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Address Marassi Beach Resort is one of our prestigious international developments set along the Mediterranean coast and integrating the assorted lifestyle amenities of a central marina. The hotel is designed and developed to high standards of design and quality, and focuses on providing memorable holiday and leisure experiences for our guests. Bringing the brand values of gracious hospitality, exceptional service and unique value for guests, Address Marassi Beach Resort will further energise tourism to Marassi and contribute to the national economy supporting the development vision of the government.”

Address Marassi Beach Resort offers spectacular views of the waterfront with its interiors radiating contemporary elegance that uses earth-tone colours. Rough stone work, warm wood textures and smooth transparent glass contrast throughout the hotel to present dramatic finishes. The grounds are landscaped with creativity and sensitivity. A full range of experiences are provided from quiet sitting areas, private function spaces and interesting, meandering paths dotted with features.

Emaar Hospitality Group is also operating Address Marassi Golf Resort + Spa in Egypt, which will offer 49 luxurious and spacious rooms and suites overlooking the 18-hole golf course. Strongly influenced by classic Tuscan-style architectural features, the luxury resort will have restaurants, a spa and pool. Part of the project is Address Residences Marassi Golf Resort + Spa with only 68 Tuscan-style serviced residences and a further 20 branded residences benefiting from onsite restaurants, health spa, fitness club and swimming pool.

A true Mediterranean destination, Marassi is accessible from the Burj El Arab and El Alamein airports, both of which offer direct connections to major European cities. The resort has a marina, golf course, and daycare facilities. The first phase of the Marassi Beach Clubhouse is already open to the public. Emaar Misr has also completed the renovation of the historical Alamein Hotel, which has boosted the number of tourists to the region.

The upcoming international footprint of Address Hotels + Resorts includes: Jabal Omar Address Makkah in Saudi Arabia; Address Istanbul and Address Residences Emaar Square Istanbul in Turkey; and Address Marassi Al Bahrain. Emaar also owns and manages a portfolio of hospitality assets and under Vida Hotels and Resorts, an upscale lifestyle hotel and residences brand; and Rove Hotels, a contemporary midscale hotel and residences brand.

Rove Trade Centre is the fourth property to open under Rove Hotels, a contemporary lifestyle brandNext to the Dubai World Trade Centre, the Rove Hotels property is seated at the juncture of Dubai’s thriving business centres – both old and newWalking distance from Dubai Metro, Rove Trade Centre offers easy access to Downtown Dubai, DIFC, City Walk and the Satwa neighbourhoodWith its unique design, Rove Trade Centre has 270 rooms, 30% of them interconnecting
Rove Hotels, the contemporary lifestyle brand by Emaar Hospitality Group, has unveiled its fourth hotel, with a focus on the fast-growing meetings, incentives, conferences and exhibitions (MICE) tourism sector of Dubai.

The home-grown Dubai hotel brand continues to offer strong value for business and leisure travellers, as Rove Trade Centre joins the portfolio of three other operational properties under Rove Hotels – Rove Downtown, Rove City Centre and Rove Healthcare City – all enjoying strong occupancy levels.

Six more Rove Hotels are being developed, also in strategic locations across the city, each meeting the needs of visitors from across the world seeking value lifestyle experiences in Dubai. This will take the total number of rooms under Rove Hotels, developed as a joint venture between Emaar Properties and Meraas Holding, a Dubai-based holding company, to over 3,700 by 2020.

Rove Trade Centre, as the name underlines, is defined by its location next to the Dubai World Trade Centre, which has an impressive calendar of big events throughout the year. Moreover, the new hotel is only 10 minutes away from the Dubai International Airport, and near the Dubai International Financial Centre, Rove Trade Centre is situated at the intersection of the two commercial hubs of the city – the traditional hubs of Bur Dubai and the fast-emerging new central business district.

Offering a design-influenced lifestyle experience for value-conscious business travellers, Rove Trade Centre has 270 rooms and will also appeal to leisure travellers who can access Dubai’s leading tourism, retail, food and beverage, and leisure destinations such as Downtown Dubai, City Walk and the Satwa/Jafiliya and Karama neighbourhoods.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Rove Hotels addresses a very clear industry requirement: the need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travelers visiting the city. We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests.”

He added: “Rove Trade Centre, like all other operating Rove Hotels, also brings a unique positioning to the market. Dubai’s MICE sector is reporting robust growth, and with the preparations of Expo 2020 gaining momentum, the city is welcoming business professionals who are discerning yet value conscious. Rove Trade Centre is uniquely positioned for welcoming MICE visitors as well as business guests and leisure travellers offering them the distinct Rove experience, complemented by its central location and tech-driven environment.”

As with all Rove Hotels, Rove Trade Centre also has its own unique design, and it employs art to tell stories that offer Instagrammable moments throughout the hotel. Of the 270 rooms, 30 percent are interconnected, adding the convenience of families. Every room has a 48-inch interactive TV screen with a smart media hub that serves as the perfect fit for the tech-savvy traveller. Free Wi-Fi access, comfortable mattresses, sofa beds for extra guests, mini-fridge, safety locker and a modern bathroom with power rain showers are standard.

With the needs of business guests in mind, Rove Trade Centre offers smart services for the modern traveller including the convenience of late check-out at 2pm. A 24-hour gym, a welcoming pool and sun deck cultivate a relaxing ambience. The hotel also has a 24-hour self-service Laundromat, boutique convenience store, luggage store rooms and safety deposit boxes, all adding to the independent lifestyle of its guests.

Rove Trade Centre also feature The Daily, the much-admired all-day neighbourhood hangout at Rove Hotels properties, with quality coffee and healthy globally inspired food served till late.

The hotel also offers flexible set-ups for meetings and events with well-connected meeting rooms. Guests can choose their space of choice for meetings and networking events which can be booked by the hour. A Pit Stop is also offered for more relaxed gatherings. The Daily is available for lunch during meetings. Coffee, tea and water are complimentary.

Rove Hotels are for the modern nomad who roams freely, and is interested in exploring the city’s identity, as well as for those who travel for business or leisure.