Category: Retail

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On March 30, from 8.30pm for one hour, Emaar’s communities will join people around the world to observe Earth Hour by switching off all non-essential lights.

Earth Hour is World Wildlife Fund’s (WWF) landmark movement that unites people to show their commitment to the planet.

Emaar has urged all residents across its master-planned communities to join in observing Earth Hour and contribute to energy conservation and the world’s efforts to fight climate change.

Residents can also support the #Connect2Earth movement by posting visuals and sharing experiences on Emaar’s social media platforms including Twitter, Facebook and Instagram.

In addition to switching off non-essential lights in the residential neighbourhoods, Emaar will also mark Earth Hour across its hotels, leisure clubs, malls and general areas, with only functional lighting to be operated.

During Earth Hour, the regular LED shows on Burj Khalifa will not be held with all lights including the LED screen, lasers and frame lights to be switched off.

Earth Hour is WWF’s global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world’s largest grassroots movement for the environment, inspiring individuals, communities, businesses and organisations in more than 180 countries and territories to take tangible climate and environmental action for over a decade.

For more information, please contact:

Kelly Home | Nivine William

ASDA’A BCW

+971 4 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

  • JOY townhouses are designed to delight the family with amenities including splash pad, hammocks, an outdoor cinema and an adventure-themed children’s play area
  • Arabian Ranches III promotes an active lifestyle and family wellness with exceptional attractions including a lazy river and outdoor sports facilities
  • Five entry points around the neighbourhood offering easy access; within a half-hour travelling distance of Downtown Dubai, Dubai International Airport, Al Maktoum International Airport and the Expo 2020 Dubai site, amongst others

 

Dubai, UAE; March 11, 2019: Following the overwhelming sales response to the launch of the first residential community in the new Arabian Ranches III, Emaar Development has announced the launch of JOY townhouses in the new master-planned community that promotes a happy and healthy lifestyle.

Located next to the established Arabian Ranches neighbourhood, Arabian Ranches III is defined by several exceptional features including a central park, a 4 km long boulevard, a lazy river, a wide choice of outdoor sports facilities, community parks with play areas for children, as well as wellness and sports facilities for all. The central park has a central plaza, lawns, adventure zones, parkour course, skate park, barbeque areas, gymnasium, jogging tracks and a cricket pitch, among other facilities.

The three- and four-bedrooms JOY townhouses are available in three design types. In modern, contemporary architectural styles, the homes are spacious, naturally-lit and overlook green lawns and parks. Exclusive features of the new townhouse community include splash pads, hammocks and an adventure-themed children’s play area. Residents can also access cycling tracks, a retail strip, a clubhouse and community centre, a mosque as well as reputed schools and healthcare facilities in close proximity.

A number of leisure attractions await residents with access to the golfing facilities at Arabian Ranches Golf Club and the Dubai Equestrian and Polo Club. Arabian Ranches III is also directly connected to the 86-kilometre long Al Qudra Cycling Track.

Located centrally, Arabian Ranches III is in half-hour travelling distance of Downtown Dubai, Dubai International Airport, Al Maktoum International Airport and the Expo 2020 Dubai site, and the Global Village and Sheikh Hamdan Sports Centre are only five minutes away.

For more details on JOY townhouses in Arabian Ranches lll, visit the Emaar Sales Centres in Downtown Dubai; Dubai Creek Harbour Sales Centre in Ras Al Khor; Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; the Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The sales centres are open from Sat. to Thurs., 9.30am to 7pm, and on Fri. from 2pm to 7pm in all locations except the Abu Dhabi Sales Centre. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: sales_enquiry@emaar.ae.

 For more information:

Kelly Home | Nivine William

ASDA’A BCW

+9714 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

Dubai, UAE; March 11, 2019: Emaar Group is marking an industry-first by leveraging the significant potential of blockchain technology with plans to offer the Emaar community token for customers and partners by the end of this year.

This highlights Emaar’s intense focus on innovation and providing the most complete experience to drive customer service, loyalty and referral across its businesses, thereby enhancing customer satisfaction, growth and profitability.

Emaar grew revenues by 37 per cent in 2018 to US$7 billion and its brand value by 39 per cent to US$2.7 billion, placing it among the highest tier brands in the world.

The developer of the iconic Burj Khalifa, The Dubai Mall, Dubai Opera, The Dubai Fountain and premium lifestyle communities is also the world’s largest property company outside China, and the largest by listed market capitalisation in the Middle East and North Africa (MENA) region under the MSCI EM Index. Emaar Properties PJSC, Emaar Malls PJSC and Emaar Development PJSC are listed on the Dubai Financial Market (DFM).

The Emaar community token will allow Emaar’s customers and stakeholders to reap the value of a full referral and loyalty system across the entire group, cementing the global brand and opening the Emaar experience potentially to billions of internet users.

This will be among the first referral and loyalty tokens in the world giving access to an existing operational ecosystem of close to US$10 billion, and an initial coin offering in Europe (ICO) will be considered within 12 months of the internal operational launch of the platform.

Swiss-based Lykke AG is leading the technology build of Emaar’s community token based on the Ethereum blockchain and the ERC20 token framework. The token will be transferable across the entire global Emaar ecosystem, including real estate, malls, hospitality, entertainment, facilities management and online shopping.

Mohamed Alabbar, Chairman of Emaar Properties, said: We continuously strive to expand our reach, strengthen our growth and extend the Emaar experience. We have embraced the digital world even as we continue to build the most advanced and innovative physical structures and we use both to delight and benefit our customers and stakeholders globally. The Emaar community token marks a significant leap in our digital transformation journey.

Richard Olsen, Founder and CEO of Lykke, said: We have developed cutting edge technology infrastructure with mass-market usability to support our core belief that all mobile and internet users should be able to participate in economic activity, regardless of size of contribution. We are thrilled to leverage our experience and expertise to support Emaar’s mission to bring value and utility to millions of users globally.

Note to Editors

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 51,800 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 915,000 square metres of leasing revenue generating assets and 19 hotels and resorts with 3,939 rooms. Today, around 40 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. Emaar has launched Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website: https://www.emaar.com/

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; http://www.instagram.com/emaardubai

About Lykke AG:

Lykke AG was founded and continues to be run by Richard Olsen, one of the early pioneers of the use of blockchain technology, having created asset-backed tokens on the Bitcoin blockchain prior to Ethereum’s creation. Lykke is focused on bringing financial technology to the masses, with users of its mobile app and token exchange platform benefiting from decades of knowledge gained in servicing retail clients globally. Mr Olsen previously founded the first retail-focused foreign exchange platform Oanda in 1995, which was sold to private equity in 2018.

For more information on Lykke AG, 2 Baarerstrasse, 6300 Zug, Switzerland, please visit www.lykke.com

For more information:

Kelly Home | Nivine William

ASDA’A BCW | +9714 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

A perfect way for your little ones to tap into their creative potential this March, at Emaar’s vibrant Downtown Dubai.

All through March, #MyDowntownDubai vibes will be heartened with a series of fun-filled workshops. Kids between the ages of 3 and 11 will have the opportunity to explore their craft skills and enhance their creative talents.

For some gooey fun, find your little ones a seat at the ‘Slime Making Workshop’ or if your child is a budding artist, take him or her to the ‘3D Art Sculpture’ and ‘Painting’ Workshops. The ‘Quilling Workshop’ is a great place to churn out amazing paper crafts, or if the young creator is interested in getting his or her hands dirty, why not check out the ‘Air Dry Clay Workshop’?

Heard of bendy pipe cleaners? They’re all the rage in the craft world, so do check out the ‘Pipe Cleaner Craft’ workshops for some fuzzy fun. And there’s so much excitement in store at the ‘Glass Painting’, ‘Gardening’, ‘Portrait Cardboard’ and ‘Nail Woodworking’ workshops.

Date: Until March 30, 2019 (Thursday, Friday & Saturday)

Time: 5pm to 10pm

Price: Complimentary for children aged 3 to 11

Where: Downtown Dubai:

Week 1 – Downtown Eats

Week 2 – Burj Plaza

Week 3 – Palace cafe

Week 4 – Downtown Eats

Week 5 – Burj Plaza

For further details:

Kelly Home | Nivine William

ASDA’A BCW

kelly.home@bcw-global.com

nivine.william@bcw-global.com

Dubai, UAE; February 14, 2019: Emaar Properties PJSC (DFM: EMAAR) has reported a net profit of AED 7.216 billion (US$ 1.965 billion) in 2018, a 30 per cent increase over the net profit of AED 5.561 billion (US$ 1.514 billion) in 2017, prior to considering the effect of the IPO of Emaar Development and forex movement. Revenue in 2018 was AED 25.694 billion (US$ 6.995 billion), a growth of 37 per cent over FY 2017 revenue of AED 18.752 billion (US$ 5.105 billion).

During the fourth quarter (October to December) 2018, Emaar’s revenue was AED 8.304 billion (US$ 2.261 billion), 53 per cent higher than the Q4 2017 revenue of AED 5.432 billion (US$ 1.479 billion). Net profit in Q4 2018 was AED 1.954 billion (US$ 532 million), 34 per cent higher than the net profit of AED 1.456 billion (US$ 396 million) in Q4 2017, prior to considering the effect of the IPO of Emaar Development and forex movement.

Dividend

In 2018, Emaar Properties distributed an exceptional dividend of AED 4 billion (US$ 1.089 billion) from the proceeds of Emaar Development IPO, highlighting the company’s commitment to delivering sustained value. Emaar Malls and Emaar Development too distributed a cash dividend of AED 1.301 billion ($354 million) and special (interim) dividend of AED 1.040 billion (US$ 283 million) respectively in 2018.

Mohamed Alabbar, Chairman of Emaar Properties, said: “Our strategy for 2018 was to launch and build premium real estate assets that gained strong investor response from regional and international markets. We also expanded our malls business to be relevant to changing customer aspirations, highlighted by the expansion of The Dubai Mall and the launch of Dubai Square. In the hospitality business, we aim to be asset-light and focus more on our operational strengths. With digital transformation and building an ownership mindset driving our growth, we will continue to create long-term value for our shareholders.”

Key Performance Highlights

To date, Emaar has handed over more than 51,800 residential units in Dubai and other international markets. More than 29,800 residences are under development in the UAE and over 17,500 units in global markets.

In premium property development, Emaar launched world-class residences in Dubai Creek Harbour, Dubai Hills Estate, Emaar Beachfront, Emaar South, Downtown Dubai and Arabian Ranches during 2018. The first homes in Dubai Creek Harbour will be handed over this year, while Dubai Hills Estate is also coming to life with the opening of the Dubai Hills Golf Club.

The robust growth of Emaar in 2018 was supported by the positive performance of Emaar Development (DFM: EMAARDEV), the UAE build-to-sale property development business majority-owned by Emaar as well as by Emaar Malls (DFM: EMAARMALLS).

Emaar Development

Emaar Development’s total revenue in 2018 was AED 15.433 billion (US$ 4.202 billion), a growth of 74 per cent over FY 2017 revenue of AED 8.863 billion (US$ 2.413 billion). Highlighting the strong investor interest for Emaar’s residential launches, Emaar reported total sales of AED 14.394 billion (US$ 3.919 billion) in UAE during 2018. Emaar now has a sales backlog of AED 36.454 billion (US$ 9.925 billion) in UAE to be recognised as revenue in the next three to four years.

Emaar Malls

Emaar Malls posted FY 2018 revenue of AED 4.446 billion (US$ 1.210 billion), an increase of 23 per cent, compared to FY 2017 revenue of AED 3.629 billion (US$ 988 million).

Together, the malls and retail centres of Emaar Malls welcomed 136 million visitors in 2018, 5 per cent higher than FY 2017. Emaar Malls marked the 10thanniversary of The Dubai Mall – underlining its reputation as the world’s most-visited retail and lifestyle destination for the fifth consecutive year.

Hospitality & Entertainment

The hospitality & leisure, entertainment and commercial leasing businesses of Emaar together recorded revenue of AED 2.734 billion (US$ 744 million), in line with FY 2017 revenue of AED 2.722 billion (US$ 741 million). Emaar has also introduced an investment project Rove City Walk in 2018 where guest rooms were offered for sale with revenue share arrangement. The launch was very successful with record sale of AED 154 million (US$ 42 million).

As part of its strategy to be asset-light, Emaar Hospitality Group signed definitive documentation with Abu Dhabi National Hotels to divest its entire economic interest in a portfolio of five hotels in Dubai. In 2018, the group’s hotel brands – Address Hotels + Resorts, and Vida Hotels and Resorts continued to record higher occupancy than Dubai’s industry average.

International Business

Emaar’s international business operations were equally strong in 2018, contributing 12 per cent to the total revenue. Revenue from overseas operations was AED 3.081 billion (US$ 839 million).

The No 1 listed developer by market capitalisation in the MENA region under MSCI EM Index, Emaar has a landbank of over 1.6 billion square feet in key markets. Today, Emaar is the world’s largest property company outside China, with a brand value of over US$ 2.7 billion. Emaar is also among the top 10 brands in the Middle East, with its brand value increasing by 39 per cent over 2017.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 51,800 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 915,000 square metres of leasing revenue generating assets and 19 hotels and resorts with 3,939 rooms. Today, around 40 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. Emaar has now launched, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

For more information:

Kelly Home | Nivine William

ASDA’A BCW | +9714 4507 600

kelly.home@bcw-global.com| nivine.william@bcw-global.com

  • Phase I and Phase II of Expo Golf Villas recorded overwhelming customer response driven by the competitive price point, superb location and excellent build standards of Emaar
  • Phase III has a limited collection of 3 and 4-bedroom premium villas, priced from just AED 999,888 and offered with an easy five-year payment plan
  • Expo Golf Villas are only 7 minutes from the Al Maktoum International Airport, 10 minutes to the Expo 2020 Dubai site and located next to an 18-hole championship golf course

 

Dubai, UAE; February 11, 2019: Customers have another opportunity to buy the most sought-after villas in Dubai in Emaar South, the green golf course mega-development located only 10 minutes from the Expo 2020 Dubai site and seven minutes from the Al Maktoum International Airport.

Following the sell-out response to the launch of its first two phases, Emaar has now unveiled Phase III of Expo Golf Villas, a limited collection of three and four-bedroom premium villas located right next to an 18-hole championship golf course.

Now among the most in-demand villas in the city, the Expo Golf Villas Phase III assure strong return on investment and long-term value appreciation, with research by KPMG and the American National Association of Realtors proving that golf courses have historically boosted the value of nearby properties by as much as 20 per cent.

The Expo Golf Villas Phase III are competitive with prices starting form AED 999,888 and customers having the convenient payment plan, with the monthly installments to be paid over an extended duration of five years.

Residents of Expo Golf Villas will become part of a thriving residential community with Emaar set to hand over the first homes in Emaar South this year. The homes are ideally suited for professionals working in the various business hubs in Dubai South including the Aviation District, Logistics District, Business Park, Exhibition District and Humanitarian District. Only 30 minutes from Jebel Ali Free Zone and 50 minutes from Abu Dhabi, the villas will also serve the requirements of entrepreneurs and professionals who prefer a serene lifestyle in a green setting.

Nestled alongside the Main Boulevard of Emaar South, Expo Golf Villa residents will have access to several amenities including a fully equipped gym, an outdoor swimming pool, kids’ playing area, a community centre and an array of parks and walkways that promote a healthy and active lifestyle.

At 110 to 140 sqm in size, every villa is finished in a muted neutral palette to match the interior design choice of the customer. With an abundance of natural sunlight, the bright and airy homes are ideal to create those perfect family moments.

For more details on Phase III of Expo Golf Villas, visit the Emaar South Sales Centre on the DWC Peripheral Road in Dubai South; Emaar Sales Centres in Downtown Dubai; Dubai Creek Harbour Sales Centre in Ras Al Khor; Dubai Hills Estate Sales Pavilion located on Umm Suqeim Road; and the Abu Dhabi Sales Centre on the ground floor of Al Nahda Tower on 4th Street, Al Muroor Road. The sales centres are open from Sat. to Thurs., 9.30am to 7pm, and on Fri. from 2pm to 7pm in all locations except the Abu Dhabi Sales Centre. Alternatively, call 800 36227 (UAE) or +9714 3661688 (International); or email: sales_enquiry@emaar.ae.

For more information:

Kelly Home | Nivine William

ASDA’A BCW

+9714 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

A highlight of the celebration is the special laser and LED shows on the iconic Burj Khalifa on February 4, 5 and 6, every day at 8pm. You can also watch your wishes on the Burj Khalifa LED screen by posting them on Emaar’s Twitter handle – @emaardubai – with the hashtag #EMAARCNY2019.

Burj Khalifa Shows

Highlighting the cultural relations between the UAE and China fostered by the visit of Chinese President Xi Jinping last year, the LED show on Burj Khalifa starts with visual renditions of a Chinese boy decorating a peach blossom and hanging a lantern on the tree as part of the Chinese New Year decoration. He is then joined by an Emirati boy.

The Chinese boy and family visit the Emirati home and present red envelopes, just as a lion dance takes centerstage, and the two children follow the lion – from The Dubai Fountain to Burj Khalifa. The show concludes with Happy Chinese New Year written in Chinese, English and Arabic.

There are a number of other activations to mark the occasion in Downtown Dubai including Chinese-themed roaming performances along Burj Plaza and Sheikh Mohammed bin Rashid Boulevard as well as special themed shows of The Dubai Fountain.

The Dubai Mall

The Dubai Mall will host ‘China Art’, until February 10, which brings to life some authentic art forms from China. The Fashion Avenue Dome will feature a Chinese Giving Tree with envelopes enclosing vouches from retailers.

There will be chess and mahjong play areas and a Chinese musician performing live. Roaming Chinese entertainment will add to the joy of visitors, who will also be presented with red envelopes and Chinese New Year headbands.

All Emaar Entertainment attractions are also geared up for the celebration. Visitors who log on to their Alipay accounts using The Dubai Mall – Alipay Wi-Fi network can get discounted tickets to Dubai Aquarium & Underwater Zoo, KidZania, VR Park and Dubai Ice Rink.

At VR Park, Alipay users will get double bonus credit on Pay and Play packages, while Dubai Aquarium & Underwater Zoo will offer the Explorer Ticket for only AED 90 as against the usual price of AED 135 as well as a 25 per cent off on the VIP experience. At KidZania, Alipay users get a 50 per cent off on the Economy Ticket, and Dubai Ice Rink will treat with a 50 per cent discount on any skate session. To be illuminated in red light, the ice rink will also host skating shows. Chinese New Year headbands will also be distributed to the visitors.

Witness glimpses of the traditional dragon dance performance, as the specialised divers at Dubai Aquarium & Underwater Zoo perform an underwater lion dance. A special dragon dance performance by the Skate Academy has also been organised at the Dubai Ice Rink. To further mark the occasion, Reel Cinemas will be distributing free popcorn vouchers with the purchase of a movie ticket.

Food choices galore

Restaurants at the various hotels in Downtown Dubai are offering sumptuous treats too. At Thiptara in Palace Downtown, a four-course set menu of Chinese-inspired dishes including vegetable dim sum, duck spring rolls and black pepper lobster, will be the highlight, while Ewaan showcases a sumptuous seafood buffet featuring Chinese delicacies and lunar New Year puddings along with special live station ranging from noodles to dim sum. A specially curated dragon dance also waits for you to celebrate the Chinese New Year in style. Unwind with a Chinese-inspired Afternoon Tea at Al Bayt offering a selection of specialty teas and coffees accompanied by Chinese cake, matha azuki roll and fortune cookies, as you listen to the soothing sounds of a live harpist.

Western tradition meets modernism at the visually-vibrant afternoon tea experience that awaits you at the Address Boulevard. Relish an afternoon with loved ones and ring in the new year with Chinese New Year’s special afternoon tea served at The Lounge of Address Boulevard. Indulge in sweet and savoury delights all placed in an exquisite chest of drawers along with a selection of soothing herbal teas and coffees.

Address Downtown’s signature dining venue, The Restaurant will serve a special three-course menu of themed delicacies to uplift the occasion with a touch of authenticity and remarkable culinary finesse. Exquisite Chinese Afternoon Tea experience from February 4 to 6, 2019 is also on offer at The Lounge. Furthermore, majestically situated on Level 63 of the hotel, NEOS sets an exceptional stage for Chinese New Year’s festivities with 50% off all food and beverage from 5pm to 8pm every day.

Make this Chinese New Year extra special only at Downtown Dubai.

• What: Chinese New Year Celebrations

• Where: Downtown Dubai

• When: Until February 10, 2019

For more information:

Kelly Home | Nivine William

ASDA’A BCW

+9714 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

Dubai, UAE; January 22, 2019:: Emaar has made significant progress in the construction of five new retail link bridges that will further strengthen road connectivity to The Dubai Mall, the world’s most-visited retail and lifestyle destination. Scheduled to open in February, the retail link bridges connect the mall with Doha Road/Financial Centre Road.

The new bridges are part of The Dubai Mall’s Zabeel expansion and are executed by Emaar with the support of the Roads and Transport Authority (RTA). At a length of over 1.78 kilometres, the elevated bridges have a total decked area of about 15,000 square metres. The longest bridge is over 765 metres while the others vary in length from 120 to 582 metres. The bridges are buttressed by over 580 piles of varying diameter adding to their stability and strength.

The bridge spans, constructed and pre-assembled in Al Quoz, are erected over the piers to accelerate the completion, while the final steelwork connection will be made on site. Lifted into position using heavy-duty cranes, the bridge spans will then be fortified with asphalt, and finishing touches carried out. Work on the bridge spans are being done with the support of Dubai Police and RTA in the early hours of the morning to minimise disturbance to drivers.

The new retail bridge link will be the third in Downtown Dubai that enhances ease of access for visitors. Emaar has already opened link bridges from the Dubai Metro station as well as between Address Boulevard and the Metro Link. The new Zabeel expansion will further add to retail, F&B and entertainment choices of visitors to the mall.

The Dubai Mall has welcomed over 80 million annual visitors for the past four consecutive years and is the flagship of Emaar Malls, the shopping malls subsidiary of Emaar Properties. According to estimates by the Dubai Department of Tourism & Marketing Authority, about 98 per cent of all annual visitors to the city tour The Dubai Mall for retail therapy or its famed leisure attractions including Dubai Aquarium & Underwater Zoo, the VR Park and KidZania®.

For more information:

Kelly Home | Nivine William

ASDA’A BCW | T: +9714 4507 600

kelly.home@bcw-global.com | nivine.william@bcw-global.com

Emaar Community Management joined hands with residents of its master-planned lifestyle destinations to host Iftar for various service providers as part of the #Building_Communities initiative during the Holy Month of Ramadan.

Residents not only contributed a wide array of food products, but also participated as volunteers in serving the workers at the “serve our service providers” Iftar held recently at Emirates Living and Arabian Ranches. The workers were welcomed by Ahmad Al Matrooshi, Managing Director – Emaar Properties.

The event aims to strengthen the spirit of service and sharing, and to demonstrate the gratitude of Emaar Community Management and residents to the service providers for their exceptional work in the upkeep and maintenance of Emaar communities. Security guards, lifeguards, landscaping, MEP and housekeeping staff and other workers took part in the Iftar and celebrated the cohesive spirit of caring and giving in the Year of Zayed.

Follow and participate in the campaign on Emaar’s social networks with the hashtag #Building_Communities

Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, has teamed up with international superstar chef Guy Fieri to launch the first stand-alone Dine-In Cinema featuring his highly acclaimed American Kitchen concept in the Middle East.

Truly unique, Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club redefines the cinematic experience in the region. Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of cine-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection that assure exceptional audio-visual quality.

The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali followed by Reel Cinemas – The Dubai Mall and Reel Cinemas – The Pointe in The Palm Jumeirah.

Combined, the theaters will have 14 dine-in screens, with session tickets covering not just the film but also a sumptuous meal comprising of an appetiser and main course. The Guy Fieri cuisine adds an extra flair of excitement to cinema outings, with the focus being on the food; for a change, none of Dine-In Cinemas will serve popcorn.

The Guy Fieri menu will reflect his signature style, taking inspiration from his most renowned dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos, New York marbled Cheesecake and more.

Damien Latham, Chief Executive Officer, Emaar Entertainment, the operator of Reel Cinemas, said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are persifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets. The new concept delivers more than just a big screen; comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”

This is the first partnership in the Middle East by Emmy Award-winning chef, restaurateur, TV personality and New York Times bestselling author, Guy Fieri. With 45 restaurants located across the United States and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieri’s international expansion.

“We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership. We’ve been working hard on this, with my team coming back and forth from the US regularly and we’ll be on site to make sure that these restaurants are impeccable from day-one, giving guests an all-round good time in this first-for-the-region experience – people are going to dig it!” said Guy Fieri, Restaurateur.

Reel Cinemas has already set a new standard for cinema experience in the region with its flagship megaplex at The Dubai Mall having relaunched following a dramatic transformation. The all-new cinema reflects the forward-thinking nature of Reel Cinemas, redefining the customer journey as the first cinema to have a digitally focused pre-cinema experience, as well as Dolby Atmos and Barco Laser projection in every theatre for a truly immersive experience.

The new Reel Cinemas Dine-In Cinema concept, in partnership with Guy Fieri, further persifies the range of entertainment experiences on offer from Emaar Entertainment.

Visit www.reelcinemas.ae for more information.