• New model offers mentees greater ownership of their development journey, deeper engagement and stronger connections
Dubai, United Arab Emirates, 28 April 2025: Following the successful conclusion of Mentorship 2.0, Emaar has announced the launch of its Focused Mentorship 3.0, reaffirming its commitment to nurturing Emirati talent and building a resilient, future- ready workforce. The initiative is part of Emaar’s broader efforts to foster professional growth and knowledge exchange, while building a strong leadership pipeline within the organisation.
Inspired by the vision of Mr. Mohamed Alabbar, Founder of Emaar, to cultivate a supportive community among UAE Nationals, Emaar launched its Mentorship Programme in 2023. The initiative empowers Emirati employees by fostering an environment where they can guide, support, and inspire each other through a group mentoring concept. This programme reflects Mr. Alabbar’s dedication to nurturing talent and giving back to the nation.
The programme has evolved into Emaar Focused Mentorship 3.0 to reflect its dynamic new model, which empowers mentees to choose mentors that align with their specific learning needs, career aspirations, or project requirements. In this model, mentors have been carefully selected based on specific skill sets that can help mentees build critical capabilities, enhanced business understanding ultimately, driving greater value for the organisation. This personalised approach enhances cross-departmental collaboration and offers mentees more targeted guidance to accelerate their growth.
Unlike traditional mentorships, this is a bold, unconventional, and truly distinctive initiative — a first-of-its-kind approach that sets a new benchmark in organisational development. It aims to deliver skill sets not only through classroom sessions but through a blended approach of immersions, fireside chats, learning labs, and on-the- job exposure, offering mentees a holistic and immersive learning experience.
The inaugural Mentorship 1.0 cohort enrolled 66 UAE Nationals, with numbers doubling in the next edition — Mentorship 2.0 — which saw the active participation of 23 certified mentors and 133 mentees from diverse departments and disciplines.
The programme’s design centres on building meaningful relationships based on trust, guidance, and mutual growth.
“At its core, our mentorship programme is about empowering individuals to reach their potential while cultivating a culture of continuous learning,” said Mr. Alabbar. “The success of Mentorship 2.0 reflects the enthusiasm, dedication, and collaborative spirit of our people, and we are excited to build on that momentum with Focused Mentorship 3.0.”
Mentors reported a deeply enriching experience as they engaged with talents across departments, elevating their leadership capabilities while supporting the development of their peers. All mentors participating in the programme are certified through the John Maxwell leadership methodology, underscoring Emaar’s commitment to world- class mentoring standards.
Mentees equally expressed gratitude for the guidance and insight they received. One participant shared: “My mentor played a crucial role in assisting me in identifying solutions to various challenges I encountered.”
Notably, the programme’s impact on career growth is already evident: 75% of UAE Nationals promoted in recent months had participated in past mentorship cohorts — either as mentors or mentees. The programme also received a satisfaction score of 4.4 out of 5, reflecting high levels of trust and engagement among participants.
In collaboration with leading global companies, Emaar has continued to expand the programme’s reach into technical skill development — ensuring mentees are equipped with future-ready capabilities.
Focused Mentorship 3.0 will introduce enhanced tools, tailored development pathways, and increased inter-departmental collaboration. This cohort is set to get bigger and better, featuring new partnerships, fireside chats with industry leaders, immersive learning experiences, and social impact activities that further enrich the journey.
With approximately 200 UAE Nationals expected to join, the programme will span six months, continuing to unlock new potential while supporting Emaar’s vision of being an employer of choice for top local talent.
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Note to Editors:
About Emaar Properties
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa, and Asia. One of the world’s largest real estate companies, Emaar has a land bank of ~1.7 billion sq. ft. in the UAE and key international markets.
With a proven track-record in delivery, Emaar has delivered over 118,400 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue-generating assets with approx. 1.4 million sq. mtr. of leasing revenue-generating assets and 38 hotels and resorts with around 9,200 keys (includes owned as well as managed hotels). Today, 34 percent of Emaar’s revenue is from its shopping malls, hospitality, leisure, entertainment, commercial leasing, and international businesses.
Burj Khalifa, a global icon, Dubai Mall, the world’s most-visited retail and lifestyle destination, and Dubai Fountain, the world’s largest performing fountain, are among Emaar’s trophy destinations.
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