Our Stories

Recyclable Cutlery

Reel Cinemas at Dubai Mall, a part of Emaar Entertainment’s portfolio, implemented a sustainability initiative in 2022 where the plastic cutlery used at the food outlets in cinemas was replaced with wooden cutlery. The initiative has resulted in cutting down 100% of single-use plastic cutleries. It also helped reduce the non-recyclable waste produced at the source.

Disposable wooden utensils used at Reel Cinemas make lesser waste, use fewer resources, and have comparatively very low environmental risks.

Dubai Aquarium & Underwater Zoo Water Recycling

Emaar Entertainment’s Dubai Aquarium & Underwater Zoo has successfully launched a wastewater recycling project in line with its 2022 sustainability objectives. At our aquarium, we prioritise the cleanliness and health of our aquatic animals. As such, the water utilised in our exhibits is regularly replaced to ensure optimal conditions. As a component of our ongoing efforts, we employ a mobile backwash recovery system to recycle wastewater, which is subsequently repurposed within the aquarium.

This sustainable practise has effectively reduced the facility’s environmental impact, eliminated the need for water transportation, as well as the handling and disposal of large quantities of wastewater which has the potential to impact water bodies that are particularly sensitive. As part of our sustainability efforts, we have implemented an initiative that allows us to recycle and reuse over 80% of the water in our aquariums. The projected return on investment (ROI) for the project is estimated to be achieved within 1.6 years.

Maintaining Sustainable Marine Habitats

At Emaar Entertainment’s Dubai Aquarium & Underwater Zoo, we care for the safety and well-being of our resident marine animals. Our top priority is to provide enrichment activities for animals that promote physical, mental, and social well-being. To ensure the well-being of animals and reduce illness, an initiative has been launched to provide veterinary health and husbandry care.

We intend to create a suitable environment for animals by recreating their natural habitat, such as by using seawater from Jebel Ali. In order to promote the animals’ health and longevity, we also maintain a proper diet and appropriate nutrition for each species’ needs.

Saving Energy at the Aquarium

The Dubai Aquarium & Underwater Zoo has recently implemented an energy-saving initiative by replacing the Metal Halide lights in the filtration room with LED fixtures. This strategic move is expected to yield a return on investment of more than one year.

The adoption of LED lighting technology can enhance energy efficiency and reduce utility consumption, resulting in a decrease in carbon emissions. Our retrofit initiative is projected to result in an annual energy savings of more than 55MWh, thereby offsetting an estimated 39 Metric Tons of Carbon Dioxide (CO2) equivalent.

Producing Biofuels from Recycled Cooking Oil

Instead of discarding used cooking oil, Reel Cinemas is giving it away to produce alternative fuel for transportation. Recycled cooking oil is used to create biofuels, which are clean fuels that reduce pollution caused by emissions. It limits greenhouse gas (GHG) emissions and reduces the consumption of fossil fuels in the transportation sector. One litre of oil recycled into biofuel prevents the emission of three kilogrammes of carbon dioxide, a 92% reduction compared to the use of diesel fuel.

So far, an estimated 11k L of cooking oil will be recycled annually by Reel Cinemas as part of this initiative.

Sustainable Energy Solutions

Utilising Variable Frequency Drives (VFD) for Air Handling Units (AHUs) in our buildings results in energy savings, reduces peak energy demand, enables smooth AHU operation, and reduces power when not required, among other benefits. This initiative is expected to decrease energy consumption by 64%, increase energy efficiency and light lifespan, and reduce energy consumption by 55%. In addition to contributing to energy efficiency and optimisation, equipment downsizing decreases energy consumption.

Renewable Energy Production

In 2022, Emaar Properties has effectively increased the overall Solar Energy Capacity of its community centres from 2.4 MW to 3.2 MW, achieving a remarkable increase in renewable energy consumption. In just one year, from 2021 to 2022, we have witnessed a growth of over two times, with consumption rising from 2142 MWh to an impressive 4510 MWh. Our goal is to increase our total renewable energy capacity to 5.2 MW by the end of 2023.

Recycling Communities Palm Tree Leaves

Emaar Community Management and Emaar Hospitality have partnered with a local startup that meets their biomass requirements with minimal or no operational impact. As part of this initiative, date palm leaves are collected from Emaar communities and recycled into biodegradable cutlery for use in Emaar Hospitality hotels.

The company will produce 650 thousand pieces of cutlery per tonne of date palm leaf waste collected. This initiative by Emaar promotes domestically produced goods and supports local businesses while employing recyclable and biodegradable alternatives to plastic cutlery.

The Community Garden Challenge

Residents of our communities in Emirates Living, Arabian Ranches I & II, Reem, Polo Homes, Dubai Hills Estate, and Emaar South participated in the Community Garden Challenge to promote community spirit and encourage residents to take an active interest in the beautification of their private gardens.

Residents could enter the contest by submitting a video tour and photographs of their garden. Fifty-nine submissions were received, and the finalists were ranked in different categories: small gardens, medium-sized gardens, and large gardens. Interviews with the winners were published in local newsletters.

Recycling Awareness Campaign

At Emaar Communities, we have implemented a recycling awareness campaign that makes residents aware of ways and means of waste reduction, reuse and recycling and encourages them to practice responsible waste management.
Posters and brochures were distributed via email blasts and posted on community bulletin boards and gatehouses as part of the campaign which resulted in green waste generated by households in horizontal communities being collected at no additional cost.

With this campaign, Emaar took another step towards establishing a circular economy.

The WELL Health & Safety Rating

Emaar Community Management has obtained the WELL Health & Safety Rating certificate for 218 buildings in its portfolio to create living spaces that promote residents’ and visitors’ health and well-being.

Pool-water Conservation

Over 2,000 low-volume aerators were installed in the showerheads of swimming pool amenities across all Emaar communities. Water conservation prevents the depletion of natural resources and aids climate action. It also reduces the amount of freshwater extracted from the ecosystem and the energy required for extraction, treatment, and transportation. This sustainability project is estimated to save over 8 million gallons of water annually.

Residents Health and Well-being

As part of the Dubai Fitness Month (Oct-Nov 2022), Emaar Community Management conducted Fitness weekends in The Greens and Views, Dubai Creek Harbour, Downtown Dubai, Dubai Marina and Emirates Living communities. Titled ‘Afrofit’, the emphasis was on Afro Fitness, a dance workout that combines toning and cardio dance training. Along with this, residents also got to enjoy a Zumba session, yoga and deep stretching. Over 2,500 people participated in the fitness weekend across the five communities targeting the health and wellness of the residents of the communities.

Green Building Certificate

To improve the sustainability of our buildings and communities, Emaar Community Management is pursuing green building certifications for its properties. A LEED gap analysis and feasibility study was conducted on a Downtown residential building as a prerequisite.
As an added benefit, green building certification will improve the overall perception of a structure and reduce its operating expenses through increased efficiencies and decreased emissions.

Energy Conservation Measures

We are extensively using energy-efficient fixtures to reduce our energy consumption in our different assets and projects.

A good example is the replacement of conventional lighting with LED lighting at the Dubai Aquarium & Underwater Zoo, which is expected to save over 55 MWh of energy annually, the equivalent to 22.22 metric tonnes of carbon dioxide. Similarly, the installation of demand control ventilation at Dubai Creek Residences, which varies supply air fan speeds based on sensor-based monitoring of CO2 levels, has resulted in an overall 22% reduction in energy consumption.

All our new developments will be EV-ready, with adequate charging facilities for electric vehicles. In our existing communities, more than 40 EV chargers have been installed across properties and residential assets.

To identify further Energy Conservation Measures (ECMs), we carried out an energy management inspection and audit at one of our communities. Several ECMs were identified with an annual savings potential of 17.60% which are currently being implemented.

Demand Control Ventilation

Demand control ventilation is a technique that ensures the residential units occupants’ comfort by optimising the supply air fan speed using VFDs based on the feedback signals from the CO2 sensors that monitor the indoor air.

The initiative was implemented at the Dubai Creek Residences, which brought about overall energy savings of 22%.

Smart Irrigation Landscaping

Smart irrigation for landscaping has been introduced at a number of our communities using weather data or soil moisture data to determine the irrigation need of plants and avoids unnecessary watering. Further, treated Sewage Effluent (TSE) water from the Dubai Municipality is being used for landscaping purposes.

Currently, such techniques are being used at our Arabian Ranches I, II, Reem, Emirates Living, Dubai Hills Estate, Polo Homes, Downtown Dubai, Dubai Marina and Dubai Creek Harbour communities. It is estimated that through this initiative 6% water savings will be achieved.

Communities Energy Conservation Initiative

Emaar Community Management launched an energy conservation initiative among community residents, comparing their energy consumption to the same month the previous year. Residents were asked to upload their current month bills as well as last year’s same month bills to the Emaar One App for comparison. Over 112 entries were received, with some users saving more than 100% of their energy usage compared to the previous year. Prizes were given to the best energy savers.

Such initiatives and incentives will encourage behavioural change and raise awareness among residents about the importance of responsible energy use.